With Rory Burbeck and Brian Hobbs, music bookers for SXSW - Their music industry background and how they got connected with SXSW. What metrics they look for when considering what acts to book. Working with record labels. Packaged showcases vs individual acts. The decision-making process. Unofficial SXSW events vs official showcases. "Pay for Play". SXSW 2017 Trivia

"The internet has killed regional music" - Brian Hobbs

"Just because an artist draws well one year at South by, doesn't mean they will be here the next" - Rory Burbeck