In this episode, Food & Drink Business editor Kim Berry talks to the founders of ‘attention strategy agency’ Stanley House Studios, David Wasserman and George Redmond. The pair share their experience and insights working with food and beverage companies and brands to grow consumer awareness and market share.

We discuss the chicken/egg dilemma regarding the timing of launching a campaign for a young brand and where to allocate funds and resources. David and George recount brand activations and ongoing content creation, looking at how the industry is constantly changing and the need to be agile.

The pair provide a glimpse into the world of algorithms and ways to finely target a campaign for success.

LINKS:

Stanley House Studios: https://www.stanleyhousestudios.com.au/

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The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media (www.foodanddrinkbusiness.com.au).

The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Food & Drink Business via their website www.foodanddrinkbusiness.com.au or send an email to editor@foodanddrinkbusiness.com.au

Host: Kim Berry

MC: Grant McHerron

Producer: Steve Visscher

Editor: Chris Visscher

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