When was the last time you tried to change someone's mind? A discussion on the internet, perhaps. Maybe a dinner with family or friends led to a heated debate. Or it may have been in your day-to-day work as you try to get everyone on board with proven lifesaving strategies - even though those approaches may be different than what you've always done.
Why is it so difficult to change minds?
David McRaney is a journalist, podcaster, and author who took his fascination with cognitive biases and irrational beliefs a step further for his upcoming book; How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion.
From hot button issues such as climate change or accepting new strategies to save more dogs and cats, David talks with us about the cognitive biases that play a role in all of us being, as he calls it, "unaware of how unaware we are." We also hear why, when it comes to changing a mind, a little bit of empathy goes a long way.