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463 - Using Linkedin Outreach to Grow your Cloud Consulting Business with Massimo Ianniruberto
Episode 46318th April 2023 • Paul Higgins Podcast • Paul Higgins
00:00:00 00:34:49

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Episode Overview

If you want to generate more leads to bring needed cash flow into your Cloud Consulting business - this is for you. 

Massimo outlines going from failure to success using Linkedin Outreach for his Cloud Consulting business. 

In particular, he covers; 

  • Why, how, and the value of picking a niche 
  • How to customize messages 
  • How to leverage strategic partners

Massimo’s background

Massimo Ianniruberto is the Founder of BluRoot. 

He started 10 years ago as all things to all people and has cleverly focused on two drivers to scale his business as one of the fast-growing Zoho partners on the planet.

1) Vericals - insurance and mortgage 

2) Product - Tailored solutions powered by Zoho 

He is a former entrepreneur of the year in Canada. 

In his free time, he enjoys watching basketball and playing Gran Turismo.

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