Shownotes
Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space.
This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offers we create in our own businesses, I’ll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate.
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Related Episodes:
Episode 67: Business effects part 1 - IKEA
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Find the complete show notes here: https://myanichol.com/2024/05/21/business-effects-part-2-amazon-episode-68/
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