It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it.
IN THIS EPISODE YOU’LL LEARN:
The differences between pre-sell content and blog posts
How to position pre-sell articles to improve your purchase conversion rates
Strategizing your pre-sell article to dispel a myth
Tier 11’s pre-sell case study and why it’s working so well