Shownotes
Want to surround yourself with women who elevate you?
Introduction:
- Join us for an inspiring conversation with Paula Adduci, the founder of Adduci Studios, a leading branding and strategy company specializing in the biotech and life sciences sector. Paula shares her journey into entrepreneurship and how she navigated the challenges of breaking into a traditionally male-dominated industry.
Journey into Entrepreneurship:
- Paula's background in science and art led to her pursuit of a master's degree in medical and scientific communications.
- The initial years as a solo entrepreneur, working with marketing teams and building a reputation within the biotech community.
- The decision to focus on the sciences was the first pivot that reshaped Adduci Studios' identity and the importance of understanding one's unique value proposition.
Building a Niche in Biotech:
- The significance of serving early-stage biotech companies in their investment stages (Series ABC), helping them communicate complex scientific concepts to investors and partners.
- The dual narrative challenge: Simplifying scientific information for consumers while providing detailed content for physicians and professionals.
The Art of Delegation and Team Building:
- Paula's realization of the need to expand and hire a team to take on larger projects.
- Overcoming the fear of letting go and entrusting others with responsibilities.
- The role of project managers, junior designers, and partnerships with medical writers and animators in creating a comprehensive team.
Maintaining Professionalism and Culture:
- Balancing technical expertise with personality and cultural fit when hiring team members.
- The absence of an "Adduci Studios style" – focuses on adapting to client's needs and maintaining transparency.
- The importance of fostering a team culture without egos, where client success is the ultimate goal.
Advice for Women Entrepreneurs:
- Build a strong support system and find partners who complement your skills.
- Embrace collaboration and trust your team members to excel in their respective roles.
- Prioritize building relationships and surround yourself with people who make you better.
Links and Resources:
