Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects. In this episode, you’ll hear from Karen about the three B’s of messaging, why stories can help your message resonate better, and how the illusion of communication can impact how we react.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/embracing-effective-communication/

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(00:00) Introducing Karen Nicholas

(03:00) Communication Becoming a Lost Art

(05:16) The Importance of Internal Communication

(12:49) The Employee Brand

(19:00) Systemic vs. Systematic

(22:22) The 3 Be’s of Communication

(27:36) Talk to People, Not at People

(33:37) Crutch Words

(37:25) This Chapter of Karen Nicholas’s Life

(40:12) Upcoming Projects

(42:33) Advice to Younger Self