In the latest episode of The What's Next Podcast, we look at what's next for diversity within the media & advertising industry. We gain insight from Naren Patel, founder of Media For All and previously CEO of Primesight, a leading OOH media company.
Naren is passionate about improving ethnic diversity in the Media sector and founded Media for All (www.mediaforall.org.uk), a social enterprise, in 2018.
MEFA’s mission is to help Black, Asian & ethnic minority talent thrive through mentorship and support with the ultimate aim to increase diversity within the media and advertising industry.
ABOUT NAREN PATEL
Naren Patel joined the media industry in 1991. He floated the outdoor advertising business Primesight on the London Stock Exchange in 1997, and in 1999 sold Primesight to STV plc. In 2007, Naren led an MBO of Primesight and then grew the business through acquisitions and organic development. He made Primesight one the leading and most successful brands in the media industry, winning Media Brand and Commercial Sales team of the year awards and growing revenue 20X during his tenure. In September 2018, Primesight was acquired by Global Radio and Naren stepped down as CEO of Primesight in July 2019.
Naren is passionate about improving ethnic diversity in the Media sector and is now focussed on Media for All (www.mediaforall.org.uk) a social enterprise that he created in 2018. MEFA provides free mentorship and support for Black, Asian and other ethnic talent in media. The group has over 300 Black and Asian members. He works on a pro bono basis and also provides free advice to charities and businesses in the media sector on Diversity and Inclusion.
Naren is also a trustee for NABS (The charity for the Advertising industry) and sits on the Finance and Investments Boards. In 2021 Naren launched Geoprove a verification tool for location based mobile advertising