Commercial Real Estate: 90 Facilities Built Secrets

Discover the insider secrets of commercial real estate success from Winston Parks, CCIM, who developed over 90 urgent care facilities across the southern and southeastern United States. In this ROI Masterclass episode, learn how he overcame imposter syndrome to become a powerhouse in medical real estate development.

Key Highlights:

• How Winston entered commercial real estate in 2016 with zero formal training after a failed Brazil venture
• The surprising 67% success rate improvement in client market recommendations through data analytics
• Why building from the ground up gives greater control over design and brand identity than renovations
• The shocking misconception that existing spaces are always cheaper to renovate than build new
• How bundling expenses into lease rates eases financial burdens and fosters long-term client relationships
• Why standardized architectural designs in the medical sector create consistency and efficiency
• The critical role of site visibility and accessibility in attracting customers

What You'll Learn:

• Market selection strategies for smaller medical companies using data analytics
• How to add value beyond property acquisition to prevent business failures
• The importance of personal relationships and character in differentiating services
• Why for-profit urgent cares place greater emphasis on aesthetics than non-profits
• Strategic site selection techniques for brand visibility and consumer trust
• How to navigate rising costs and identify opportunities in challenging markets

Winston's Journey: From failed entrepreneur in Brazil to CCIM designation holder in 2018, Winston shares his remarkable transformation through self-study and practical experience. He reveals how overcoming initial self-doubt and imposter syndrome through education became the foundation of his success in negotiating complex land deals.

Industry Insights: Winston explains why the commercial real estate sector has faced recent challenges due to high costs, while highlighting opportunities for developers in strong markets. He emphasizes the importance of focusing on location and long-term holding strategies for sustained success.

Current Lifestyle: Now living in Bermuda after relocating from Nashville, Winston discusses how the slower pace and enjoyable lifestyle complement his business success, proving that work-life balance is achievable in commercial real estate.

Perfect for commercial real estate investors, medical facility developers, and entrepreneurs looking to understand the intricacies of successful property development and client relationship management.

#CommercialRealEstate #MedicalRealEstate #PropertyDevelopment