Industry experts estimate synthetic identity fraud costs the financial industry as high as $95 billion a year, and the most damaging attacks pass every verification check without triggering a single alert.
Tedd Huff, CEO of fintech advisory firm Voalyre and founder of Fintech Confidential, brings 25 years of payments and fraud infrastructure experience to a direct conversation with Hal Lonas, Chief Technology Officer of Trulioo, the identity verification platform trusted by Google, JP Morgan Payments, Stripe, Airbnb, and Meta.
Lonas explains why detection rates hide more than they reveal, how fraudsters now add intentional imperfections to AI-generated deepfakes to beat detection systems, and why agentic commerce requires an entirely new verification layer beyond KYC and KYB. The conversation covers Trulioo's Know Your Agent (KYA) framework, the Digital Agent Passport, Google's Agent Payments Protocol (AP2), and the privacy regulation debate most compliance teams have not fully worked through.
1️⃣ Ask your identity vendor for their false negative rate, not just their detection rate, and demand specific numbers.
2️⃣ Build continuous monitoring into your post-onboarding workflow so your system is still watching on day 30, 60, and 90.
3️⃣ Audit every automated decision model in your stack and document the logic before your next regulatory exam.
4️⃣ Map your verification flow and tier friction based on real-time risk signals instead of running flat checks on every customer.
5️⃣ Get your compliance and growth teams in the same room with a shared dashboard showing fraud loss rates and abandonment rates side by side.
Hal Lonas LinkedIn: https://www.linkedin.com/in/hal-lonas-4555b1
Hal Lonas X: https://x.com/hal_lonas
Trulioo: https://www.trulioo.com
Podcast: https://fintechconfidential.com/listen
Notifications: https://fintechconfidential.com/access
LinkedIn: https://www.linkedin.com/company/fintechconfidential
X: https://x.com/FTconfidential
Instagram: https://www.instagram.com/fintechconfidential
Facebook: https://www.facebook.com/fintechconfidential
Under.io streamlines application and underwriting by digitizing PDFs for digital signature: under.io/FTC
Skyflow is a zero trust data privacy vault delivered as an API, covering PCI, CCPA, GDPR, SOC 2, and beyond: skyflowsecure.com
DFNS provides wallets as a service, API first, multi-chain, secured with MPC, used by Stripe, Fidelity, and others: fintechconfidential.com/dfns
Hawk AI offers real-time payment screening, AML monitoring, and dynamic customer risk rating to reduce false positives: gethawk.com
Hal Lonas is the Chief Technology Officer of Trulioo, where he leads technology strategy, product development, and engineering. He co-founded BrightCloud, a cloud-native threat intelligence company, and previously served as CTO at Webroot, Carbonite, and OpenText before joining Trulioo in 2021.
Trulioo is a global identity verification platform operating across 195 countries, covering 14,000+ ID document types, 6,000+ watchlists, and 700 million business entities.
Tedd Huff is CEO of Voalyre and founder of Fintech Confidential. The show is produced by DD3 Media and brings you the people, tech, and companies that change how you pay and get paid.
00:00 Introduction
01:28 Meet Trulioo CTO
02:48 From Space to Security
04:11 Dfns: Wallets as a Service (sponsor)
05:32 Sleeper Accounts Explained
08:33 False Negatives Metric
11:43 Explainable Adaptive ML
13:23 Deepfakes Raise Stakes
15:03 Asymmetric Defense Signals
17:51 Privacy Versus Safety
21:25 Sky Flow: Building Fast and Secure (sponsor)
22:27 Friction Based Risk
24:16 Case Study ConsenSys
26:04 Know Your Agent Future
27:52 Agent Passport Checks
32:43 Open Standards AP2
34:35 Are Defenders Losing
36:05 Leader Advice Wrap
40:37 Final Thoughts and Outro
41:36 Hawk AI - Realtime Fraud Monitoring (sponsor)
42:23 Disclaimer
Disclaimer: The information provided in this episode is for informational purposes only and should not be considered financial, legal, or investment advice.
#syntheticidentityfraud #identityverification #KYC #KYB #agenticcommerce #KnowYourAgent #deepfakedetection #fintechfraud #fraudprevention #AML #trulioo #AP2 #GoogleAP2 #AIfraud #fintechcompliance #fintechconfidential
Picture a fintech, not a big bank.
Tedd Huff:A lean team, a clean app, customers signing up every day from their phones.
Tedd Huff:One day, someone applies for an account.
Tedd Huff:They have a government-issued ID, a clean photo, an address that checks
Tedd Huff:out, heck, even seven years of credit history with a few late payments,
Tedd Huff:just enough imperfection to look real.
Tedd Huff:Every signal you have says this person is who they say they are.
Tedd Huff:You approve them, but 30 days later, they're gone, and so
Tedd Huff:is the $40,000 you lent them.
Tedd Huff:Here's the part that should bother you.
Tedd Huff:That person never existed.
Tedd Huff:The ID was fabricated.
Tedd Huff:The photo was generated by an algorithm.
Tedd Huff:The credit history was stitched together from a bunch of fragments of real data
Tedd Huff:belonging to real people, people who will never know their information was used.
Tedd Huff:The whole identity was built in about 20 minutes by a piece of software, and it
Tedd Huff:passed every single check your system ran.
Tedd Huff:This is called synthetic identity fraud, and it costs the industry
Tedd Huff:roughly $95 billion each year.
Tedd Huff:And the attacks that cause the most damage, they are not
Tedd Huff:the ones that fail onboarding.
Tedd Huff:They're the ones that pass it.
Tedd Huff:So here's the question this episode is going to answer.
Tedd Huff:How do companies that get identity right actually build it?
Tedd Huff:And what does that mean for everyone building on top of them?
Tedd Huff:One of the most consequential decisions inside that white space is identity.
Tedd Huff:Today, I'm sitting down with the CTO of a platform guarding that
Tedd Huff:gate for Google, JP Morgan, Stripe, Meta, Airbnb, and many others.
Tedd Huff:His name is Hal Lonas, and before he was doing any of this, he
Tedd Huff:had his eyes set to the stars.
Tedd Huff:This is Leaders 101 by Fintech Confidential
Tedd Huff:Welcome to Fintech Confidential, bringing you the people, tech, and companies
Tedd Huff:that change how you pay and get paid.
Tedd Huff:So today's guest is Hal Lunos, the CTO of Trulioo.
Tedd Huff:Now that's spelled T-R-U-L-I-O-O.
Tedd Huff:Yes, that's pronounced Trulioo.
Tedd Huff:And one of the things that is really interesting about them
Tedd Huff:is that they operate across over 195 different countries.
Tedd Huff:They cover more than 14,000 document types.
Tedd Huff:They check against over 6,000 different watch lists and over
Tedd Huff:700 million business entities.
Tedd Huff:And just kind of give you an idea, their, their customers include folks
Tedd Huff:like Google and JP Morgan, Stripe, Airbnb, Meta, and a whole lot more.
Tedd Huff:Hal, welcome to the show.
Tedd Huff:Thanks, Tedd.
Tedd Huff:It's great to be here.
Tedd Huff:So before we get into the problem, and we're gonna dive pretty deep into
Tedd Huff:the problem, you've got a degree from MIT in aeronautics and astronautics.
Tedd Huff:But you went through that path, and it seems like you might have gotten a little
Tedd Huff:impatient and was like, "I gotta do something that moves a little bit faster."
Tedd Huff:Help us understand, um, what fueled that pivot and even more so, what is the, the
Tedd Huff:one thing that you learned from all of that, that you've brought into fintech?
Hal Lonas:Yeah.
Hal Lonas:Thanks for asking, Tedd.
Hal Lonas:Yeah, I got my degree in aeronautics and astronautics, stuff that flies in space
Hal Lonas:and in the air, and, uh, and my first job was with Northrop Aircraft, and I realized
Hal Lonas:pretty quickly that, you know, you could work on something for years, and it
Hal Lonas:would never see the light of day because of funding changes or other things.
Hal Lonas:Just it took a long time.
Hal Lonas:Started a little company with a couple other guys named BrightCloud.
Hal Lonas:Uh, our ambition was to classify the entire internet, which,
Hal Lonas:uh, I think we were actually pretty good and successful at.
Hal Lonas:I got into cybersecurity a few years later a-and then went
Hal Lonas:on to Webroot and now Trulioo.
Hal Lonas:And you know, the, the takeaway from all that is that, uh,
Hal Lonas:reliability is king, really.
Hal Lonas:Whether you're flying in space or whether you develop fintech software,
Hal Lonas:it has to work all the time, every time.
Tedd Huff:You're building a fintech product.
Tedd Huff:You want to offer digital assets, but wallets, that's the hard part.
Tedd Huff:Security, compliance, key orchestration, blockchain integration.
Tedd Huff:That's why fintechs, payment platforms, and custodians choose Defense.
Tedd Huff:They provide wallets as a service that's API first, multi-chain
Tedd Huff:by design, and secured with MPC.
Tedd Huff:No single point of failure.
Tedd Huff:So you can launch across over 50 blockchains, automate policy
Tedd Huff:controls, and stay audit-ready without managing private keys.
Tedd Huff:Stripe's Ridge powers crypto payments through Defense.
Tedd Huff:MoonPay scales wallets securely with Defense.
Tedd Huff:Sphere grew without compromising on control or compliance.
Tedd Huff:Even major FIs like Fidelity, ABN AMRO, as well as custodians like
Tedd Huff:Azodia and Tungsten trust Defense to power their on-chain infrastructure.
Tedd Huff:Developer-ready, compliance-approved, production-grade from day one.
Tedd Huff:If you're building in payments, exchanges, OTC desks, market makers, or DeFi, Defense
Tedd Huff:Wallets work the way you need them to.
Tedd Huff:Request your demo at fintechconfidential.com/dfns.
Tedd Huff:Defense, secure wallets built right.
Tedd Huff:When you start to look at identity verification, you really get into it
Tedd Huff:because it's that 1%, uh, or the edge use cases that, that maybe you don't think of
Tedd Huff:is really where the disasters just really
Hal Lonas:start to happen.
Hal Lonas:We just have to close the loop on those as, as quickly as possible,
Hal Lonas:and we have to engineer things just to work, you know, just as close
Hal Lonas:to 100% reliability as we can.
Hal Lonas:The stakes are high because, like you said, the, uh, the losses in
Hal Lonas:financial crime and fraud these days are, are huge, and so getting
Hal Lonas:it wrong is very, very expensive.
Tedd Huff:What gets really interesting is we as, as individuals and consumers
Tedd Huff:feel that gate come into play, and that's where the fraudsters really start
Tedd Huff:to have their fun, is trying to figure out how to get past that initial gate.
Tedd Huff:As I was reading in, in one of the papers that has been written by
Tedd Huff:Trulioo is how these fraudsters are building these profiles.
Tedd Huff:They're piecing together pieces from multiple credit reports.
Tedd Huff:They're, they're taking a Social Security number.
Tedd Huff:They're, they're doing all these different pieces.
Tedd Huff:The part that I found really, really interesting is, like, they would go
Tedd Huff:out and get a low, low dollar credit card and buy stuff and pay it off, and
Tedd Huff:buy stuff and pay it off for a year.
Tedd Huff:So, like, they're looking really, really far out.
Tedd Huff:And so what ends up happening is that the, the financial services company will
Tedd Huff:look at this and go, "Hey, everything looks fine. Everything looks great."
Tedd Huff:Heck, they'll even miss a couple payments to make it look really, really good.
Tedd Huff:But then 30 days after they've, they've gotten the product or service, it's…
Tedd Huff:They're, they're nowhere to be found.
Tedd Huff:It doesn't exist.
Tedd Huff:I'm sitting here thinking as a fintech founder or as a financial institution,
Tedd Huff:I'm like, "Yeah, but my system should catch these things." And, and one of
Tedd Huff:the interesting numbers that I've, I've found and seen is that 96% of, of the
Tedd Huff:folks that h- have this problem think that they've got it under control.
Tedd Huff:But what- is
Hal Lonas:actually happening in the background for them.
Hal Lonas:So I think of these companies that we do business with as having two parts.
Hal Lonas:One is the, the compliance and the fraud prevention people, and the other
Hal Lonas:one is the, the business people and the product management arm, and they say,
Hal Lonas:"Hey, I wanna onboard more customers."
Hal Lonas:And the, and the compliance and the fraud people are saying, "Wait a
Hal Lonas:minute, are they good customers?" And then sometimes, to your point, the,
Hal Lonas:the user, the new user, gets let in the door, they get through the gate,
Hal Lonas:and then they start a sleeper account.
Hal Lonas:Mm. And everybody takes their eye off the ball, and they
Hal Lonas:say, "Well, that must be okay.
Hal Lonas:It, it made it, you know, 10, 20, 30 days." But then, then
Hal Lonas:the real mayhem starts, right?
Hal Lonas:And then the money starts flowing out the door, and it's too late.
Hal Lonas:So, uh, it's just an interesting, uh, kind of yin and yang, you know,
Hal Lonas:balancing act between these two forces.
Tedd Huff:Many have tried to figure out how to catch it ahead of time.
Tedd Huff:Uh, but I think one of the biggest concepts that we'll be talking
Tedd Huff:about today is detection rates.
Tedd Huff:Like, everybody likes to talk about how many things that they've
Tedd Huff:detected, but it's really not a really good way to measure the defense.
Tedd Huff:The real honest measure of this w- is something that, that I,
Tedd Huff:I think you and I talked about, was, like, the feedback loop.
Tedd Huff:Yeah.
Tedd Huff:How fast can you get that feedback?
Tedd Huff:Walk me through why the standard metric Doesn't work and why every
Tedd Huff:vendor likes to lead with it, and then why the compliance teams are
Tedd Huff:reporting on it even if it is the
Hal Lonas:wrong number
Tedd Huff:to be reporting on.
Hal Lonas:It's this number, it looks really good.
Hal Lonas:They give examples of, "Here's the bad guys I caught," the synthetic
Hal Lonas:identities or the bad actors.
Hal Lonas:And so they show these examples of, "Here's all the bad stuff we caught."
Hal Lonas:But to your point, the, the false negatives, otherwise, you know, the,
Hal Lonas:the, uh, the bad actors who get through, those are the false negatives, right?
Hal Lonas:Nobody wants to talk about that- … because that's where the $95
Hal Lonas:billion in financial loss comes from.
Hal Lonas:And so really we should be talking about minimizing those, the f- the
Hal Lonas:false, you know, negatives, getting through those, that, that pass we gave
Hal Lonas:people should be what we minimize.
Hal Lonas:And, and the, the quicker we close the feedback loop on that number, so the
Hal Lonas:quicker that the financial institution recognizes, admits, and, you know, in
Hal Lonas:nirvana, would get back to the vendor or their own team and say, "I missed one,"
Hal Lonas:or, "I missed 10," or, "I missed 20," then the process can start to make that better.
Hal Lonas:If they don't admit it, if they don't own up to it, if they keep looking at sort of
Hal Lonas:the, the happy path of how many bad actors we caught, uh, what is the detection rate,
Hal Lonas:then, then we don't learn from it, right?
Hal Lonas:We don't get that feedback loop going.
Tedd Huff:As I talk to clients at Voalyre, like wh- we look at this,
Tedd Huff:and the question we like to ask is, like, how fast did you respond to it?
Tedd Huff:Like, i- there are a lot of things that can come in.
Tedd Huff:You can get… Heck, there was one that we were talking to that
Tedd Huff:had 20,000 alerts, and they were so proud of their 20,000 alerts.
Tedd Huff:But when we really dug into it, it was really three or four things that were
Tedd Huff:causing those alerts, and if we were able to more quickly adjust for those, the
Tedd Huff:20,000 alerts would've been 200 alerts.
Hal Lonas:Yeah.
Hal Lonas:The feedback loop is everything, right, and the response time.
Hal Lonas:And, you know, going back to one of my favorite subjects, space,
Hal Lonas:you think about examples- … like, uh, you know, Apollo 13, where
Hal Lonas:failure was not an option, right?
Hal Lonas:And, and, uh, you know, they had a huge problem on that mission,
Hal Lonas:but the speed with which they reacted to it and caught it- Mm-hmm
Hal Lonas:and, and fixed it s- saved those astronauts' lives, right?
Hal Lonas:So, um, you know, it's, it's the speed you respond, and s- so true
Hal Lonas:in financial in, in fintech as well.
Hal Lonas:So not just letting the problem go on and on, not, not admitting
Hal Lonas:you have a problem- Mm-hmm … but turning around and fixing it.
Hal Lonas:And it works across multiple dimensions where that can be
Hal Lonas:fixed, but y- y- you gotta respond.
Hal Lonas:You gotta know you had a problem and, and get back and fix it pretty quickly.
Tedd Huff:You have to structurally have a, have systems and processes
Tedd Huff:and procedures in place to be able to support that feedback loop.
Tedd Huff:Heck, even now you look at it, and, like, there's- There's a lot of
Tedd Huff:softwares that will auto learn based upon decisions that you've made.
Tedd Huff:Is it, you know, why did you do it?
Tedd Huff:And this is a conversation we've been having with some BSA officers as well is,
Tedd Huff:"Hey, now we gotta make it explainable." So when the OCC or the FDIC or, or other
Tedd Huff:regulatory bodies come in, the state bodies come in, they're wanting to know,
Tedd Huff:"Well, how did you make the decision?
Tedd Huff:What did you do to make the decision?" So the idea of being
Tedd Huff:a black box just really doesn't
Hal Lonas:work anymore.
Hal Lonas:That doesn't fly anymore, right.
Hal Lonas:One of the things we do at Trulioo is, you know, we have this very rapid feedback
Hal Lonas:loop with machine learning and, uh, what we call adaptive machine learning.
Hal Lonas:So we think about how to apply the feedback loop to our machine
Hal Lonas:learning models that they get trained and retrained very often.
Hal Lonas:But, you know, I think one question to ask your, your people, your vendors,
Hal Lonas:your, your technology specialists is how often do they update their models?
Hal Lonas:Mm. Because to your point, that can be very hard and, um, you know, maintaining
Hal Lonas:explainability and an audit trail and how you trained your models, uh, but
Hal Lonas:also being able to update them very quickly because y- you know, you can
Hal Lonas:have the best models in the world, but if you don't adapt to today's attack
Hal Lonas:and get that redeployed pretty quickly, y- you're just, you know, open for
Hal Lonas:further attacks until you get that done.
Hal Lonas:So you really need the feedback loop and then the, like you said, the remediation
Hal Lonas:steps have to be in place and not, uh, by committee, not six months from now.
Hal Lonas:That has to, has to happen quickly.
Tedd Huff:They were using AI to create videos, and the one that
Tedd Huff:always comes to mind, everybody, everybody looks at is the Will Smith
Tedd Huff:one where he's eating spaghetti.
Tedd Huff:And then just a few weeks ago, they released one using Deep Seed
Tedd Huff:where, where it- It looked real.
Tedd Huff:Like, it looked super real.
Tedd Huff:They showed a movie clip that wasn't even a movie clip.
Tedd Huff:So it's, it's gotten really, really good.
Tedd Huff:And so the fraudsters are up, as, as we look at it, right?
Tedd Huff:So if you think you can see it, and a lot of times you can still, but the,
Tedd Huff:the way that we're identifying that it's not real is exactly the way that the
Tedd Huff:fraudsters are going back and saying, "Okay, well, I need to tweak it."
Tedd Huff:Like, if, if you really think about it, like, early on, the
Tedd Huff:skin was just too perfect.
Tedd Huff:The lighting was just too wonderful.
Tedd Huff:Like- Yeah … I know we spent a lot of time putting the lighting
Tedd Huff:in here to try and make it look as good as we could, but the software
Tedd Huff:would just, just make it happen.
Tedd Huff:Then we look at the other route where they said, "Okay, well, if it's too perfect,
Tedd Huff:they're gonna see, and they're gonna realize, and they're gonna go, 'Ah.'"
Tedd Huff:So they started adding all the imperfections in, right?
Tedd Huff:Mm-hmm.
Tedd Huff:Mm-hmm.
Tedd Huff:So I, I think when you look at it that way, there's, there's a
Tedd Huff:lot of things that go in that.
Tedd Huff:I want to understand from you, like, all these detection models, all these
Tedd Huff:different pieces, especially with the technology getting better, right?
Tedd Huff:How do you win at a race that your competitors are using the same technology
Tedd Huff:as you're using to try and stop them?
Hal Lonas:Yeah.
Hal Lonas:It, it's tough.
Hal Lonas:It's really tough, and you bring up some really good examples.
Hal Lonas:And, you know, I think, uh, you know, we kind of describe this i-
Hal Lonas:internally as, uh, it's a bit of asymmetric warfare here, right?
Hal Lonas:So it's not fair.
Hal Lonas:The old, you know, the old school was, you know, you kind of had a level playing
Hal Lonas:field, and, uh, you know, the, the bad guys had the same tools as the good
Hal Lonas:guys back when they were, uh, cutting up, uh, government-issued documents
Hal Lonas:and pasting new pictures on them.
Hal Lonas:You know, now it's all computer-generated.
Hal Lonas:The computer can learn very, very quickly, uh, and, and take advantage
Hal Lonas:of, of, uh, weaknesses in the systems.
Hal Lonas:And the systems are set up to let, uh, you know- real people in, and so they've
Hal Lonas:exploited the things we're looking for to learn how to defeat the systems.
Hal Lonas:So, so y- you know, you have to deploy those models faster.
Hal Lonas:You have to look at lots of variables.
Hal Lonas:Uh, you know, we look at hundreds of signals coming in all the time.
Hal Lonas:We look at, uh, the, you know, behavioral aspects of what the person's doing.
Hal Lonas:We look at how long it's taking them to do it.
Hal Lonas:We look at injection attacks on the signal to try to stop it.
Hal Lonas:You know, we, we, we even look at, uh, device information about the
Hal Lonas:device they're sending it from.
Hal Lonas:We say, "Have we ever seen this device before? That's weird. You know, how
Hal Lonas:could Tedd and Hal have the same device, you know, and be logging
Hal Lonas:in separately to different banks?" So we can make all those behind the
Hal Lonas:scenes connections, but it, it's very sophisticated and very difficult.
Hal Lonas:We have to look at what the, you know, these nuances that
Hal Lonas:the bad guys didn't think of.
Hal Lonas:Um, because to your point, human beings are on the verge of not being able to
Hal Lonas:detect it now, and in the future, just flat out will not be able to detect it.
Hal Lonas:So the human, you know, we call them analysts, that look at the data that we
Hal Lonas:see come in, and they try to identify these, these synthetic identities and,
Hal Lonas:and fraudulent attacks and the fake, you know, uh, stuff that comes in.
Hal Lonas:Th- they're getting to the point where they can't see it.
Hal Lonas:But it turns out that the computer can actually still
Hal Lonas:pick out, uh, these, these fakes through … Sometimes they're too good.
Hal Lonas:Sometimes they miss something.
Hal Lonas:Sometimes it's something as simple as, you know, the background of a driver's
Hal Lonas:license isn't what it's supposed to be for the, the state of Nevada.
Hal Lonas:You know, it's- Mm-hmm … it, it, it just, uh, there's nuances there
Hal Lonas:that you have to just pick up on.
Hal Lonas:Yeah.
Hal Lonas:And
Tedd Huff:I was, I was looking at, uh, an article the other day
Tedd Huff:where they were, they, they put four different documents on the screen.
Tedd Huff:They're, they're paper checks.
Tedd Huff:And they're like, "Can you pick the fake one?" And you're looking at it, and you're
Tedd Huff:looking at it, and you're looking at it, and they all look real until you look
Tedd Huff:really, really, really close and you see that the line for the dollar amount, the
Tedd Huff:dollar symbol is not a full dollar symbol.
Tedd Huff:It's got, like, uh, breaks in it- Mm-hmm … and all the diff- like- Mm-hmm … just
Tedd Huff:very minor … One of the things that you also mention in there is, like,
Tedd Huff:being able to identify the, the device.
Tedd Huff:Yes, for most of us, we realize that privacy is limited is really
Tedd Huff:making the consumers less safe.
Tedd Huff:Help, help me make that case because that, that sounds
Hal Lonas:counterintuitive.
Hal Lonas:It, it's interesting.
Hal Lonas:There's a trade-off there for sure.
Hal Lonas:So one of the things we hear about in the news all the time is, uh,
Hal Lonas:you know, some company has lost a bunch of personal information-
Hal Lonas:Mm … about, about you and me.
Hal Lonas:Um, and then we get free credit reports for a while, right?
Hal Lonas:Or something.
Hal Lonas:And, and so there's a question on how that information's being used by the bad guys.
Hal Lonas:Uh, they might try to impersonate us or do an account takeover
Hal Lonas:based on our information.
Hal Lonas:They might even use that information to create better synthetic identities,
Hal Lonas:uh, that might have, uh, be you or me, but with one thing changed.
Hal Lonas:Um, but y- you know, I would argue that, um, those losses and breaches
Hal Lonas:are actually, uh, less impactful than having sort of the security companies
Hal Lonas:and the i- the folks that are trying to prot- protect us from identity
Hal Lonas:mismanagement and identity theft from actually being able to, to use that
Hal Lonas:information, to keep the information, cross-check the information, create
Hal Lonas:consortiums that to protect each other.
Hal Lonas:It's sorta like the FBI has the, the top 10 most wanted, right?
Hal Lonas:And then suddenly we go along and say like, "Ah, we're gonna protect, uh, the
Hal Lonas:identity of these folks by taking down their pictures in the post offices." Now,
Hal Lonas:that technology isn't being used much anymore, but my point is that, you know,
Hal Lonas:we used to be pretty open about sharing, uh, sort of the bad actor information
Hal Lonas:a- and now we've really tightened down.
Hal Lonas:And I appreciate more than anybody, uh, protecting people's identities and, and,
Hal Lonas:uh, you know, protecting, um, privacy.
Hal Lonas:But I do think that we- we're sorta operating with one arm tied behind
Hal Lonas:our back here sometimes in terms of being able to protect people because
Hal Lonas:of, uh, privacy and, and because of, uh, concerns about anonymity.
Tedd Huff:But every time one of these breaches happens, it gives the attackers
Tedd Huff:so much more raw data to work with.
Tedd Huff:They can build better identities.
Tedd Huff:They can really, like you mentioned, make that one little tweak that isn't
Tedd Huff:discernible by, by some of the systems.
Tedd Huff:Does… Would, and why would it not, like reduce the data?
Tedd Huff:If the data's not being collected, the data can't be used.
Tedd Huff:Like- How does that not help?
Tedd Huff:Like, if you, if you're not collecting the data or you're
Tedd Huff:deleting the data, how does that
Hal Lonas:not help?
Hal Lonas:I- if, if you don't collect the data, um, you know, then there's,
Hal Lonas:there's no data to be breached.
Hal Lonas:If, if you do collect the data, I think it's all about how it's gonna be used
Hal Lonas:and, and what the, um, you know, kind of, kind of what's the use case for that.
Hal Lonas:Uh, certainly we need to allow people to, like, log back into their bank.
Hal Lonas:The bank needs to track certain information about that person.
Hal Lonas:I think a lot of this comes down to how, you know, and maybe better
Hal Lonas:controls around how data is managed, how it's used, how it's governed.
Hal Lonas:And, and maybe also something that would be helpful in the future would be,
Hal Lonas:uh, some legislation around companies that want to use the information
Hal Lonas:for the good, for the public good.
Hal Lonas:And so differentiate between, "Hey, I, I, I want this information because I want
Hal Lonas:to advertise to people more effectively.
Hal Lonas:I think there's a market out there," versus, you know, "I, I want to use
Hal Lonas:this information to protect people and protect financial institutions." So
Hal Lonas:maybe there could be some kind of a, you know, certification you could get for
Hal Lonas:somebody like TrulyYou that says, "Hey, I'm trying to do the right thing here.
Hal Lonas:I want to help people out." But, but yeah, you're, you're, you're right in a way.
Hal Lonas:Anytime you kind of increase that surface area for the attack, then, uh,
Hal Lonas:you know, it… you're taking a risk.
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Tedd Huff:A lot of times it feels like these financial tools that are trying to
Tedd Huff:assess the risk of the customer, a lot of times, maybe it's just my
Tedd Huff:perception, go a little bit overboard on the amount of data they wanna collect.
Tedd Huff:Maybe enough to make the decision today, but to balance
Tedd Huff:it against future information to figure out their risk profile.
Tedd Huff:And does it… I- if we were, if we were to cut that way back to the bare
Tedd Huff:minimum, what's needed to, to prove who you say you are, to prove, you know, the,
Tedd Huff:the, the minimum requirements, does…
Tedd Huff:Wouldn't that make it even harder to create synthetic
Hal Lonas:identities?
Tedd Huff:Yeah.
Hal Lonas:It, it certainly would.
Hal Lonas:And, and you're, you're bringing up a great point, and this
Hal Lonas:is something we try to do.
Hal Lonas:Uh, we try to… We… And we look at that from multiple dimensions.
Hal Lonas:One of them is minimizing friction, right?
Hal Lonas:So the less I ask somebody when they're kind of onboarding with me or they're
Hal Lonas:doing a transaction with me, the less creepy it feels, the less time it
Hal Lonas:takes, the more likely they are to continue with the, with the transaction.
Hal Lonas:The more I ask them, the more they start to feel like, "Wow, this
Hal Lonas:feels invasive"- Mm-hmm … and they're more likely to bail out.
Hal Lonas:So 100% agree.
Hal Lonas:And, and the other thing that's really interesting that, that we do is we can
Hal Lonas:very early on in, in the engagement with a person or business say, "This
Hal Lonas:looks like a low-risk transaction.
Hal Lonas:We already know this person.
Hal Lonas:We think this is, like, a probably pretty safe." And we can, uh, use
Hal Lonas:predictive technology very early on to say, "Let's remove the friction
Hal Lonas:here." Whereas for somebody else, we might say, the same predictive
Hal Lonas:technology says, "This looks very risky.
Hal Lonas:Like, this is something that does not look right."
Hal Lonas:So in that case, I might apply a little more friction.
Hal Lonas:I might gather a little more information.
Hal Lonas:But certainly it's not a one-size-fits-all.
Hal Lonas:To your point, it could be, could be a little more nuanced than that.
Tedd Huff:The idea there was a technology company that could reduce the friction.
Tedd Huff:Walk me through, like, what their verification process looked like
Tedd Huff:pre-TrulyYou and then what it
Hal Lonas:looks and feels like today.
Hal Lonas:ConsenSys was onboarding businesses, doing business, you know, with others,
Hal Lonas:uh, after a, a pretty laborious, uh, set of manual confirmation and manual work.
Hal Lonas:So they had this, this whole workflow.
Hal Lonas:You know, it would take, you know, it could take hours or even
Hal Lonas:days to onboard a business with a, with a lot of manual steps.
Hal Lonas:And so, you know, we stepped in and said, "Look, we can automate a lot of
Hal Lonas:that, and in fact, we can, you know, not only gather information, help you
Hal Lonas:make decisions. We can put together a workflow and put this in place that, that
Hal Lonas:really streamlines a lot of this work," basically taking that down to minutes.
Hal Lonas:So we're talking, like, hundredfold improvement in speed And all
Hal Lonas:the while improving security.
Hal Lonas:So this was like a win-win across both speed and security for ConsenSys that
Hal Lonas:streamlined their process and is able to do business now much, much faster
Hal Lonas:in this aspect of what they're doing.
Hal Lonas:So it's, it's been just great.
Tedd Huff:So is it fair to say that the trade-off between security and speed is
Tedd Huff:really a, a falsity when you choose to
Hal Lonas:use the right technologies?
Hal Lonas:So true, and, and also the other kind of trade-off we mentioned earlier,
Hal Lonas:which is between the sort of the, the, the compliance, uh, y- you know,
Hal Lonas:regulatory anti-fraud people, a- and on the other side of that coin, the
Hal Lonas:business people who wanna very quickly onboard and, and get, get down to doing
Hal Lonas:business, uh, with a new customer.
Hal Lonas:Like, that doesn't have to be, like, a battle.
Hal Lonas:That can be, like, a both sides win sort of thing by putting the right
Hal Lonas:technology in place and, and sort of, sort of following best practices.
Hal Lonas:So yeah.
Tedd Huff:A lot of these systems, a lot of these tools, a lot of these
Tedd Huff:policies, a lot of these procedures are really focused on finding human actors
Tedd Huff:that are perpetrating the fraud, that are using the synthetic identities.
Tedd Huff:That's… We, we think, maybe it's just me, but, like, I, I think, you know,
Tedd Huff:a, a room full of people that are, that are just keying away and, like,
Tedd Huff:applying, applying, applying, applying.
Tedd Huff:That isn't really the case anymore.
Tedd Huff:Let me just kind of, like, transport us all a little bit forward, right?
Tedd Huff:So it's, it's… We're ha- we're at the end of 2027.
Tedd Huff:I have my own AI assistant that, that, that has been built into a banking app,
Tedd Huff:and I, I, I built this really cool tech.
Tedd Huff:Uh, not only that, but then I'm, I'm able to, to book travel.
Tedd Huff:Um, I'm able to pay my bills.
Tedd Huff:Uh, I'm, I'm, heck, I'm able to send Hal some money, thanking him for
Tedd Huff:coming by and, and chatting with me.
Tedd Huff:But if my AI agent tries to move $500 at two o'clock in the morning-
Hal Lonas:Who's verifying this AI?
Hal Lonas:We're seeing, we're seeing sort of this advent of agentic
Hal Lonas:commerce that you're touching on.
Hal Lonas:So we've moved from KYC, you know, to KYB, and, and now we throw around
Hal Lonas:this terminology KYA, know your agent.
Hal Lonas:The move towards agentic is gonna be very interesting and, and, uh, you know, you
Hal Lonas:know, we're seeing the rise of it now.
Hal Lonas:And, and, you know, the funny s- thing about this is that agentic commerce
Hal Lonas:agents just come in and they say, "Oh, I'm just a very sophisticated bot," right?
Hal Lonas:And so- But
Tedd Huff:I'm, but I want the agent to come by, just not the bad bot.
Tedd Huff:Yes.
Tedd Huff:Yes, of course.
Tedd Huff:I want the good bot, not the bad bot.
Tedd Huff:Yes, of course.
Tedd Huff:How are, how, how should they be looking at good versus bad
Tedd Huff:bot, I guess, in this case?
Tedd Huff:Yeah.
Hal Lonas:We, uh, actually wrote a white paper last year, and, uh, went
Hal Lonas:out there with some ideas around this and said, "Hey, you know, there, there
Hal Lonas:are some elements around agents that you could know." And we, we proposed
Hal Lonas:this idea of an agentic passport.
Hal Lonas:And so the, the passport would contain certain elements like who was
Hal Lonas:the, actually the developer behind the agent, where did it come from?
Hal Lonas:What's its, what's its origin?
Hal Lonas:Uh, what's the code behind the agent?
Hal Lonas:What does the code do?
Hal Lonas:And has the code been altered since its origins?
Hal Lonas:And then who's using the agent?
Hal Lonas:Who's the agent operating on behalf of?
Hal Lonas:It might be buying concert tickets for you, it might be doing, you
Hal Lonas:know, shopping for me, um, but, but it's operating on someone's behalf.
Hal Lonas:So some, some people are behind the agent, the developer, the, the
Hal Lonas:person it's operating on behalf of.
Tedd Huff:Why couldn't you use the traditional KYC, KYB frameworks but
Tedd Huff:just pivot it to the AI agent then?
Hal Lonas:They're, they're not deep enough.
Hal Lonas:They're not real time enough.
Hal Lonas:So, you know, that p- a, a person comes to the, a, a website to do a, you know,
Hal Lonas:some commerce in sort of human speed.
Hal Lonas:Agents are coming at computer speed.
Tedd Huff:Well, and I think really what you're, you're talking about
Tedd Huff:is that the framework for trust that we have, especially around finances,
Tedd Huff:really assumes, and currently really assumes that there's a person or a
Tedd Huff:legal entity on the other end of it.
Tedd Huff:They aren't really, today, for the most part, aren't really looking
Tedd Huff:at the actual software- Yeah
Tedd Huff:that is using it.
Tedd Huff:Yeah.
Tedd Huff:Um, it's not really intended for that.
Tedd Huff:You, one of the things I, I'm gonna pull out of the little nugget you said
Tedd Huff:is that going in to see or figuring out has that code been tampered with?
Tedd Huff:Is it, is it the code that was there when the originating actor,
Tedd Huff:being the consumer, said, "Yes, go do this," or has it been altered?
Tedd Huff:Could you dive into that just a
Hal Lonas:little bit deeper?
Hal Lonas:Yeah, because it's almost like the, the analogy of a person going in
Hal Lonas:and saying like me, me going and saying, "Hey, I'm Tedd." And there'd
Hal Lonas:be certain checks against that.
Hal Lonas:And like my face isn't the same, I don't know some of the same information as you.
Hal Lonas:And so we believe it's a, it's possible to interrogate the code
Hal Lonas:that's running behind the agent to see if it's actually the same.
Hal Lonas:We believe all these things are possible to, to show that the code hasn't been
Hal Lonas:altered and that, uh, the agent is doing what it says it's gonna do, is
Hal Lonas:operating with consent of the people behind it, and is also operating
Hal Lonas:within the bounds that people set.
Hal Lonas:Walk me through
Tedd Huff:what KYA or Know Your Agent actually is.
Tedd Huff:And, and explain it from the perspective of I'm a fintech founder that, yeah, I've
Tedd Huff:thought about agentic commerce and, yeah, I've thought about that, but really it
Tedd Huff:hasn't been a problem for me, and why the agentic or Agent Passport is structurally
Tedd Huff:different from just the agent logging
Hal Lonas:in with like a username and password.
Hal Lonas:So the passport carries additional information, add- additional
Hal Lonas:reassurance to the person who's receiving the transaction or about
Hal Lonas:to allow the transaction that this is all possible and that the, the
Hal Lonas:agent is who and what it says it is.
Hal Lonas:So it's actually a deeper and more secure check than, than a username and password,
Hal Lonas:which, you know, as we said before, could be floating around the dark web somewhere.
Hal Lonas:So we also believe that there has to be a real-time check.
Hal Lonas:So when that agent shows up to do this transaction, there's actually… The,
Hal Lonas:the, like the, um, the e-commerce site could actually kind of, kind of flash
Hal Lonas:back to the origin and say, "Does this look real to you? And does this make
Hal Lonas:sense?" And this sort of background check would actually be a consortium
Hal Lonas:of has this agent been seen before?
Hal Lonas:Does it sort of have a high reputation, low risk factor?
Hal Lonas:And is it operating on the internet in a way that I trust?
Tedd Huff:Can it go fast enough in a transactional piece?
Tedd Huff:Because we all know that when you're buying something online, three
Tedd Huff:seconds feels like three days.
Tedd Huff:How, how do you do those sorts of checks for the agents in a way
Tedd Huff:where they don't get so frustrated?
Tedd Huff:'Cause I mean, it's humans building it, so you know they're gonna get frustrated.
Tedd Huff:That they just, they just- pummel with request after request after
Tedd Huff:request, trying to get it through and possibly calling, causing
Tedd Huff:a denial of service attack.
Hal Lonas:Human beings are not very patient, right?
Hal Lonas:We need things to happen very quickly, and that's true.
Hal Lonas:But I think this could, uh, be made to operate at, at like the, you
Hal Lonas:know, like 100 milliseconds speed.
Hal Lonas:It, it can't fall down with lack of scale.
Hal Lonas:It's gotta be very, very scalable.
Tedd Huff:One of the things I noticed, December of 2025, Google
Tedd Huff:launched their AP2 protocol.
Tedd Huff:And, and I'm curious is with an open standard for AI agents,
Tedd Huff:if they're executing financial transactions, what does it mean to
Tedd Huff:you, and what is the signal about the direction the market's headed?
Hal Lonas:Yeah.
Hal Lonas:So first of all, we're super happy that Google picked this up and published
Hal Lonas:AP2 as an open standards specification, and that's the kind of justification
Hal Lonas:you need behind something to get people to look at it and take it seriously.
Hal Lonas:It also signals that, um, it kinda tells people to be ready for
Hal Lonas:it, that agents are gonna go way beyond bots and be very successful.
Hal Lonas:And so it's a, it's one of those sorta tipping point moments I think
Hal Lonas:we see out there where the, the, the big guys start to get behind it and
Hal Lonas:say, "This is gonna be an approved standard, and it's gonna be, it's
Hal Lonas:gonna be okay for everyone to use it."
Tedd Huff:Doesn't having an open standard like defeat the purpose
Tedd Huff:of authenticating these agents?
Tedd Huff:Not,
Hal Lonas:not really.
Hal Lonas:So, you know, just in the same way that like fintech, uh, transactions
Hal Lonas:happen today under f- fairly open standards with, with tokens and
Hal Lonas:network transactions and usernames and passwords and MFA and, and all the,
Hal Lonas:the facility we have there now, tho- those also operate under open standards.
Hal Lonas:And really, you, you actually need open standards, I think,
Hal Lonas:to, to, um, to get buy-in.
Hal Lonas:Also, to get the kind of, uh, rigorous examination and testing to make sure
Hal Lonas:that you didn't miss something or leave, you know, an open backdoor or something
Hal Lonas:where, uh, something is exploitable.
Hal Lonas:So, um, you, you kinda need that as well for the, uh, the
Hal Lonas:community to look at it and say, "Yeah, this really is bulletproof.
Hal Lonas:This really is, uh, you know, not gonna be open to attack."
Tedd Huff:One of the questions that I have is, as we start to look at this,
Tedd Huff:and nobody, by the way, nobody in the industry likes to answer this clearly,
Tedd Huff:succinctly, or plainly And I, I'm looking for an honest answer, like no caveats.
Tedd Huff:In the ARMS race right now for fraud, are defenders winning or are they losing?
Hal Lonas:It's asymmetric warfare.
Hal Lonas:It's not fair.
Hal Lonas:I would say the bad guys are always ahead.
Hal Lonas:They're always gonna be ahead.
Hal Lonas:A- anybody that claims that they're ahead of the bad guys
Hal Lonas:is not telling you the truth.
Hal Lonas:They're not being straight, and I'll be straight with you and
Hal Lonas:say I, I know that to be a fact.
Hal Lonas:The question we should ask ourselves goes back to a previous point,
Hal Lonas:and that is what is the gap?
Hal Lonas:So is there a wide gap between what the bad guys can do and our defenses,
Hal Lonas:or is it a narrow gap and we're closing those loopholes and those
Hal Lonas:problems as fast as we see them?
Hal Lonas:It goes back to that feedback loop idea.
Hal Lonas:Mm-hmm.
Hal Lonas:So if we can, if we can see problems, if we can anticipate problems, if we
Hal Lonas:can close problems quickly, we, we leave that s- kind of that smaller gap between
Hal Lonas:what the attackers are doing and what the defenders are able to counter with.
Hal Lonas:So I think that's the game we're playing.
Hal Lonas:It's not one of ever s- kinda sitting down, relaxing, putting our pencils
Hal Lonas:down and saying, "We win." As, as defenders, we're never gonna win,
Hal Lonas:but we can be close to having a, a, a small a gap as possible with what the,
Hal Lonas:the attackers are hitting us with.
Hal Lonas:You get to see a lot of things,
Tedd Huff:everything from Fang, Fortune 500, all the way down to your,
Tedd Huff:your traditional e-commerce groups.
Tedd Huff:What is the, the one thing that most fintech leaders get wrong about
Tedd Huff:identity, the mistake that if corrected, would change their risk profile?
Tedd Huff:More than anything else that they could do?
Hal Lonas:I think it's them going with the kind of one size fits all,
Hal Lonas:or the I have a hammer, everything looks like a nail approach.
Hal Lonas:The sort of sad truth is that it's a messy world.
Hal Lonas:Identity's a very messy space.
Hal Lonas:As standards evolve, we keep hoping we'll get to something in the future
Hal Lonas:that will be simpler and better, but my guess is that, you know, for the
Hal Lonas:rest of my lifetime, probably for the rest of your l- lifetime, we're stuck
Hal Lonas:with a, a very messy environment, and, uh, it's, it's gonna continue to
Hal Lonas:be messy for the foreseeable future.
Tedd Huff:So we've, we've got founders, we've got operators, we've
Tedd Huff:got compliance leads, we've got CTOs that, that listen in and watch the show.
Tedd Huff:If you were to give them one piece of advice heading into the rest
Tedd Huff:of 2026 and looking at what is possible for '27, what is the one
Tedd Huff:thing they should do differently this quarter to prepare for that?
Hal Lonas:Ask your vendor what they're doing about false negatives, and about
Hal Lonas:not just their true positive rate, and ask them for the numbers that span
Hal Lonas:that, um, very specifically, and ask them what they're doing to improve.
Tedd Huff:If there's one thing you wanna want the audience to understand
Tedd Huff:about identity, about trust, and what's actually at stake, what is that one thing?
Hal Lonas:I think it's the trade-off between, um, security, speed,
Hal Lonas:friction, low friction s- a- and understanding that sometimes those
Hal Lonas:preconceived notions are false.
Hal Lonas:Sometimes we look at those things and say, "Ah, I can't do this because it'll
Hal Lonas:cause too much friction," and… or, or, or I'm giving up security for speed.
Hal Lonas:And I think if we look at it the right way, there doesn't have
Hal Lonas:to be the trade-off we think.
Hal Lonas:It's not a zero-sum game.
Hal Lonas:What are the things that, that I missed today?
Hal Lonas:I think technology right now, it, it… I know from my point of view, there's a
Hal Lonas:lot of, uh- Uh, uncertainty around what's happening with AI, and not just with, um,
Hal Lonas:identity specifically, but with, like, SaaS and all of software development.
Hal Lonas:There…
Hal Lonas:A- and I think people have taken a bit of a pause in a way because they're
Hal Lonas:almost afraid to make investments in the tech or in further development
Hal Lonas:because they're thinking, "Uh, maybe AI will do that tomorrow. Maybe AI will do
Hal Lonas:my job, or maybe AI wi- will for, you know, save me from having to hire five
Hal Lonas:more engineers or five more analysts."
Hal Lonas:And I'm a little afraid that this pause we're taking right now while we
Hal Lonas:sort out AI- Mm-hmm … is opening up yet another window for the bad guys.
Hal Lonas:They're not taking a break.
Hal Lonas:They're not wondering if AI's gonna do their job.
Hal Lonas:They're leveraging it every day.
Hal Lonas:And so I worry a little bit that we're in this sort of a bit of a holding
Hal Lonas:pattern right now, uh, across the tech industry, and I'm just afraid that we're,
Hal Lonas:we're giving the bad guys some space here that- They'll take advantage of.
Hal Lonas:That
Tedd Huff:is very interesting because, uh, we, we, we're seeing today lots of,
Tedd Huff:of people unfortunately, um, being laid off with AI being identified as the piece.
Tedd Huff:But we also at the same time have the CEO of NVIDIA saying that the cost of
Tedd Huff:compute has exceeded the cost of the human that was doing it to begin with.
Tedd Huff:I appreciate you coming in and sharing that insight with us.
Tedd Huff:Yeah.
Tedd Huff:Thanks, Tedd.
Tedd Huff:It's very interesting times, and great to talk to you.
Tedd Huff:Folks, Hal Lonas, the CTO of Trulioo.
Tedd Huff:Like, this has been fantastic to have him on.
Tedd Huff:Again, Hal, thank you so much for being here.
Tedd Huff:Uh, if, if you've liked what we covered today around architecture, around
Tedd Huff:synthetic identity, fraud, the AI arms race, uh, everything that goes underneath
Tedd Huff:of it, especially with the best operators.
Tedd Huff:You've mentioned how some of these folks are handling these things.
Tedd Huff:If any of this landed for you, go ahead, head over to YouTube,
Tedd Huff:Spotify, Apple Podcasts, heck, even head over to Fintech Confidential.
Tedd Huff:Sign up there to find out what we're digging into, how we're diving into
Tedd Huff:it, and really understand what's going on in the marketplace today.
Tedd Huff:And if someone is making decisions around identity and fraud around that,
Tedd Huff:go ahead and share this with them.
Tedd Huff:Make sure they understand that there are solutions out there for them.
Tedd Huff:And as always, keep moving forward.
Tedd Huff:As we wrap up today's episode, I've got one last thing for you.
Tedd Huff:If you're in the trenches fighting fraud and financial crime, you
Tedd Huff:know it's a complex battlefield.
Tedd Huff:That's where Hawk's AI tools for real-time payment screening, AML,
Tedd Huff:transaction monitoring, and dynamic customer risk rating come into play.
Tedd Huff:These aren't just buzzwords.
Tedd Huff:They're game changers designed to make your compliance more
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Tedd Huff:Imagine slashing through false positives with precision and giving your
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Tedd Huff:Head on over to gethawkai.com to sign up for a demo and discover how
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