Shownotes
In this episode you will learn:
- Valerie’s recent work with book authors.
- How Valerie successfully launched her own book.
- What authors should think about before launching a book.
- The importance of sharing your writing process with your audience.
- What to share on social media about your book.
- How to get over the imposter syndrome when thinking about writing a book.
- Why the launch process should not be rushed.
- Things that can slow down the book launch process.
- Why do you need a marketing and communication strategy for your book?
- How to reach your book sales goals.
- Why you need to get the book ‘advocates’ on board before launching.
- How to think strategically when selecting the date on which to launch your book.
- Valerie’s experience working with a client with an engaged launch team.
- Important considerations when launching your second book.
- How to overcome limiting beliefs about your book.
- How to motivate people to read your book even if it is a new subject matter for them.
- The key differences between launching a book independently vs. through a publisher.
- Should you put together a book proposal before you start writing?
- What you should know if you decide to self-publish a book.
- The hybrid options available for book publishing.
- The preferred publishing routes for small business owners.
- The key benefits of the independent route vs. the publisher route.
- How helpful are publishers in today’s digital world?
- The marketing work that authors have to do even if they have a publisher.
- The difference between promoting your book and helping people find your book.
- How to cut through the noise when promoting your book.
- How your confidence in the book affects the way you present it to the world.
- How to think strategically about the subject of your book.
- Realistic goals that authors should think about before writing a book.
- Valerie’s motivation for writing a book.
- How books help build credibility.
- How to use a book as a marketing tool for a small business.
- Evergreen vs trendy books.
- What is a realistic book launch timeline?
- The background legwork that is needed to launch a book.
- The resources that authors need to have a successful book launch.
- How to decide what to focus on when launching a book and strip away unnecessary activities.