In a competitive market, brands have to work hard to stand out, differentiate their offering and be visible to the end customer. Changing behaviour and sales being driven through the digital world mean that companies need be as customer centric in their approach as possible.

Matt Smith, CEO at Barrett Dixon Bell, and Chris Grimes, Business Development Manager, joins Charlotte Bastiaanse (associate editor at Vitafoods Insights) on this podcast to explore what it meant to be truly customer centric. We explore delivering an omnichannel customer experience, the modern B2B buyer changing the classic sales funnel, driving someone from awareness to action, and navigating the non-linear sales funnel.