Shownotes
Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings.
Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.
Related videos on the StarterPPC YouTube channel:
Analyzing Keywords to Avoid Wasted Ad Spend:
• Analyzing Keywords to Avoid Wasted Ad...
Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting:
• Keyword Crash Course! Our Process For... 4
When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand:
• When Your Google Ads Strategy Is Off:...
Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads:
• Limited Budget Strategy: Convert Your...
Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...
0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings
2:23 Importance of researching seasonality before going live
3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
6:49 Seasonal trends in keyword searches
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀
We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!
Visit: https://sol8.com/free-stuff/
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
Connect with Kasim here: https://smartlink.metricool.com/publi...
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Transcripts
Hi everyone, Regina here with Starter PPC.
2
:Today I'm going to show
you a quick pro tip.
3
:For looking up the seasonality in your
business, How does the market fluctuate
4
:bigger and smaller for each month?
5
:And that way you can do
some planning ahead, right?
6
:So if the on season is coming up,
you might plan to do slightly more
7
:aggressive budget increases so that you
can capitalize on that season and scale.
8
:Get more sales in, get more revenue
in, get more profit, hopefully,
9
:so that when the off season comes,
you're more prepared, right?
10
:You have that extra profit.
11
:You can carry yourself through and you,
have a much better Bigger, healthier,
12
:stronger algorithm and essentially
a bigger business so that when the
13
:next on season comes, you're taking
another step into an even bigger space.
14
:when the on season comes, you will want to
prepare in the opposite direction, right?
15
:So you're going to have
a tough decision to make.
16
:the off season comes, to decide,
do I want to, reduce my spend
17
:so that I'm not hemorrhaging
money operating in the negative?
18
:basically reduce the spend to
keep that ROAS and MER up or keep
19
:the cost per lead down, depending
on if you're E comm or lead gen.
20
:or do you want to in the off season,
keep your budget the same, And just
21
:hunker down and, wait it out and use
some of that profit that you gained
22
:in the on season, if you were prepared
for that, and you capitalized on that,
23
:to carry yourself through and cover
any losses during the off season.
24
:this can be a great.
25
:way to grow a company over time,
because if you are reducing your
26
:budget every time the off season
comes, you're taking one step forward,
27
:one step back, one step forward, one
step back, and year over year, you
28
:never get a bigger business, right?
29
:And you know that it's possible
to become a bigger business
30
:because your competitors did it.
31
:So pushing for growth
by not reducing budget.
32
:In the off season will help you create
a bigger, stronger, healthier algorithm
33
:that can then scale even more when the on
season comes, because you don't have to
34
:backtrack back to where you were before.
35
:And then some, you can just
start from where you're at.
36
:I'm going to show you guys a
trick that we use here at starter
37
:PPC, when we get a client.
38
:we're not the industry experts, we don't
know when does the off season come?
39
:When does the on season come?
40
:And so we always try to do this research
before we go live so that we can help
41
:guide the client as far as budget goes.
42
:And it also helps to, guide
our internal decision making.
43
:Like we're not going to do a big test.
44
:On an off season month, because we know
that the business is hurting and we want
45
:to just hunker down and just oversee,
maybe make some small tweaks here or
46
:there and not necessarily test new things,
which could go 50, better or worse.
47
:I'm going to show you guys
what we do to help plan ahead.
48
:What we do is we go to the
tools and settings and we
49
:go to keyword planner tool.
50
:And here you're going to get two options.
51
:One says discover new keywords and one
says get search volume and forecast.
52
:I always choose discover new keywords,
even though I'm not in a keyword discovery
53
:mode, I'm still going to use this feature.
54
:And then here's the fun part.
55
:Click on the tab called
start with a website and just
56
:punch in your entire website.
57
:Use the entire site.
58
:Get results.
59
:Hi there.
60
:Quick interruption.
61
:Do you know the main thing that
prevents small business owners from
62
:getting their Google ads account into
a position to grow and scale budget?
63
:A lot of businesses, especially
those that are just starting
64
:out, have limited budgets.
65
:And so because of this, they're turned
away by most ad agencies because most ad
66
:agencies have minimum budget thresholds
that they're willing to work with.
67
:So what happens is the business owners
end up learning Google ads themselves.
68
:And the problem with that is
that most of the advice online is
69
:geared towards larger accounts.
70
:And the advice doesn't have any of those
strategies or tricks that can kickstart
71
:the algorithm into giving a small
account a leg up over larger competitors.
72
:So it often just doesn't work.
73
:And the business just ends up
losing money month over month.
74
:If this sounds familiar,
starter PPC can help.
75
:We offer Google ads management services
that are designed for accounts that
76
:have between 1, 000 and 5, 000 budgets.
77
:Because all of our clients are just
starting out, we've come up with
78
:ways to keep our management fees
significantly lower than most agencies.
79
:Because we know that every dollar saved
on management fees just goes towards
80
:the ad budget, which is going to help
the algorithm gather speed and power.
81
:So if you're serious about growing your
business and you'd like a team of Google
82
:ads experts to help you without breaking
the bank, check us out at starter PPC.
83
:com.
84
:Okay.
85
:Back to the video.
86
:it shows you the past 12 months
basically is what the keyword
87
:planner tool is going to tell you.
88
:so you can change these months.
89
:Oftentimes, not able to select
this month or even the most
90
:recent month, until time happens.
91
:So I'm just going to choose
the most recent 12 months that
92
:it's going to let me choose.
93
:And this gives me a full
picture of one year.
94
:And what's cool is when you hover over
each month, you can see the seasonality.
95
:in this example, I'm looking up a
business that sells landscaping supplies.
96
:This is one of our clients.
97
:And, right now it's December 8th.
98
:December is actually the worst
month of the year for this business.
99
:Actually, December, the market size
went down by 37%, you guys, a whopping
100
:37 percent from November of 2022.
101
:So if we, anticipate that the same
thing is going to happen this year
102
:that happened last year, we're
in a really bad place, right?
103
:So we're going to approach the client and
say, Hey, just so you know, everything's
104
:going to look terrible for a month.
105
:you have to decide if you want
to push through or if you want to
106
:backtrack and take a step back with the
business and focus on cashflow, right?
107
:So we always are trying to encourage
our clients to grow, but we understand,
108
:especially with small business,
there's a limitation to that, right?
109
:Some businesses are operating month to
month and you have to have every month
110
:bring in at least break even or more.
111
:You cannot operate in
the negative for a month.
112
:looks like the best month is, April, May.
113
:May is slightly better than April saw a
huge increase of 43 percent from March.
114
:So this is really when,
landscaping is happening.
115
:It makes sense, right?
116
:Everything is growing.
117
:we're going to go to a different account.
118
:I'm going to click on
discover new keywords.
119
:I'm going to click.
120
:Start with a website and we're just
going to punch in the website, use the
121
:entire website and click get results.
122
:this business sells jewelry for babies.
123
:Actually, it's like custom jewelry
with, baby names on it, baby birthdates,
124
:baby thumbprints, things like that.
125
:I was really not expecting
seasonality here.
126
:I guess it's really a,
Gift focused, product.
127
:So it does make sense that November
and December are the high seasons.
128
:If I wanted to see how much November
increased from October, all I
129
:would have to do is go back to time
range and go back 1 extra month.
130
:to see October of 2022 last year.
131
:And then I can see the
increase in November.
132
:Wow.
133
:63%.
134
:So I think everybody's buying on
like Black Friday and then, for
135
:Christmas and then things are just
dying down and staying stagnant.
136
:interesting that there's an increase
slightly in July, but who knows
137
:anything could have affected this.
138
:And this is just showing you the
total amount of searchers for keywords
139
:related to this website every month.
140
:I hope this is useful to you so
that you guys can do some planning.
141
:Thanks for watching.
