Aaron Koelsch, the CEO and founder of Koelsch Communities, joins Suzanne this hour. In this segment, Mr. Koelsch talks about the company's values, which are interwoven into everything they do. He talks about how that started and what made this framework so prevalent. Suzanne points out that the number one question caregivers and senior loved ones have about a community isn't money, but whether they can be trusted. The trust factor is vital, and Koelsch goes above and beyond to ensure residents retain their self-actualization, their dignity and self-respect, their sense of purpose.

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