In this episode of Bricks and Clicks, Stix joinsJohnny and Colin of Omnium to talk about Liquid Death's Cans in Hands strategy.

• What it means to be a VP of Cult Indoctrination
• The brand's first Super Bowl Commercial
• How else Liquid Death plans to spend the $75M they recently raised
• General supply chain conversation.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.