As the conversation begins, Molly Rapert explains how and why she uses Paco’s book in her classroom. She details just how many students his book has reached just with her class alone. Paco thanks her and explains the reach of the book worldwide and how he feels about that reach. Molly then introduces the topics the students will be asking questions about. Students begin asking questions and Paco answers them. 

Key Takeaways:

0:00- Introduction

0:50- Andy intros and welcomes Molly Rapert and Paco Underhill to the podcast

2:09- Molly Rapert explains her ties to Paco Underhill’s book and how it has impacted her and her students

3:16- Paco Underhill explains the reach of his book and explains how surreal it is.

4:38- Molly Rapert explains the categories the students will be asking questions about: Why We Buy, Paco Underhill’s life and career, and retailing in 2021. 

5:00- Student Reed Fraser asks about the decompression zone in the ecommerce industry

11:48- Student Weibin Lin asks what inspired his interest in environmental psychology

16:02- Student Katelyn Collison asks what is the most important piece of advice he has received 

19:58- Student Evan Gonzalez asks what stage of his career does he consider to be the most transformative 

25:16-Conversation about International studies 

26:11- All students come on screen and close out talk with Paco

27:13-Outro of podcast 

Links:

Learn more about Paco Underhill and connect with him on LinkedIn and Twitter.

Purchase Paco’s Book Why We Buy: The Science of Shopping

Learn more about Professor Molly Rapert. 

Learn more about Andy Murray.

Learn more about the “It’s a Customer’s World” podcast.

Learn more about the University of Arkansas and its Customer Centered Leadership Initiative.

Learn more about the University of Arkansas’ business school, Walton College.