How to Create a Signature Coaching Program That Attracts Clients
In this episode of the Podcast, I had the pleasure of speaking with Krystal Vernee', a serial entrepreneur and founder of Simply She. Krystal specializes in helping coaches and consultants build their brands by creating signature programs that draw in their ideal clients. Her insights into packaging expertise into scalable offers are a must-listen for anyone looking to grow their online business.
Krystal’s Entrepreneurial Journey
Krystal’s path to success didn’t start in the coaching world. Her first venture was a pole dance studio, Divas Dolls Fitness, a brick-and-mortar business she’s been running for nearly a decade. Over time, her entrepreneurial spirit led her to establish multiple interconnected brands, including a personal coaching and brand strategy business.
Her evolution into coaching was organic. People began asking how she built successful businesses, leading her to realize she had a repeatable formula to share. This passion for guiding others eventually evolved into Simply She, where Krystal teaches coaches how to create their signature programs.
Key Takeaways for Building Your Signature Coaching Program
1. Start with What You Know and Love
Krystal emphasizes the importance of starting with your existing expertise. Instead of chasing trends, focus on what you’re naturally good at and passionate about. “Everyone’s an expert in something,” she says. Your signature program should align with your zone of genius and the unique skills that set you apart.
2. Identify a Burning Problem You Can Solve
Success in course creation hinges on addressing a specific, pressing problem your target audience faces. Krystal explains that dumping information into a course won’t work—solving problems does. Reflect on the challenges your ideal clients experience and build a framework that leads them to a transformation.
3. Don’t Just Teach – Create an Experience
Krystal advises against simply uploading information and calling it a course. She highlights the importance of curriculum design that caters to multiple learning styles—auditory, visual, and kinesthetic. This ensures that learners can absorb, implement, and retain the content effectively. For example:
Auditory learners benefit from recordings and discussions.
Visual learners need slides, videos, and diagrams.
Kinesthetic learners thrive with hands-on exercises and real-world application.
Her mantra for course creation: Show, Tell, Do.
4. Test and Implement Before Launching
Krystal stresses the importance of testing your program with real clients through a beta run. This allows you to refine the content, gather feedback, and ensure the curriculum leads to tangible results. Launching without validation can lead to wasted effort and poor engagement.
Tools for Success in Business and Course Creation
As a serial entrepreneur, Krystal juggles multiple businesses. Her top tools for staying organized and productive include:
Canva – For designing course materials, social media posts, and branding assets.
Project Management Software (e.g., ClickUp, Asana) – Essential for organizing workflows, delegating tasks, and managing SOPs (Standard Operating Procedures).
These tools allow her to scale her businesses without burning out.
Managing Multiple Businesses Effectively
Krystal shares valuable advice on managing different ventures simultaneously:
Delegate Early – Build a strong team and delegate tasks that don’t require your direct involvement.
Standard Operating Procedures (SOPs) – Document workflows so that operations continue smoothly, even if you step away.
Stay Connected – Hold regular team meetings to keep your pulse on the business. As Krystal points out, “You’re only as strong as your weakest link.”
Final Thoughts
Krystal’s passion for helping coaches and consultants thrive is evident in every aspect of her work. Her insights provide a roadmap for anyone looking to create a signature coaching program that not only highlights their expertise but also attracts and retains clients.
If you’re ready to take the next step in packaging your skills into a profitable offer, check out Krystal’s resources at slayhardeveryday.co.
Listen to the full episode for more actionable tips and strategies to build your course and grow your business.
