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Beyond Predictable Revenue with John Barrows

Episode 55 • 20th April 2024 • The Sales Consultant Podcast • Derrick Williams

00:00:00 00:53:49

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John Barrows is the CEO of JB Sales and honestly one of my idols so it’s with great pride and honor that I can say this is his second time on the show.

In the first part of the discussion we get into some of the business lessons that John took from 2023 and as a result the adjustments he ‘s made in his company this year to remain profitable and fulfilled.

From there we get into debunking the Predictable Revenue model, highlighting the transformative power of AI in sales, and what makes for a kick ass sales kick off.

Toward the end of the conversation I hit John with some rapid-fire questions on topics like remote work, his preferred CRM, the future of Sales Development and we even talked a bit of hip-hop.

In a serendipitous twist, the episode wraps up with a story about the number 55, and this just so happens to be our 55th episode.

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Time Stamps:

[02:30] - John reflects on lessons from 2023 and how he’s adjusting in 2024. He shares some incredible business lessons on building a business because you can versus because you wanted to.

[12:00] - Why John thinks the Predictable Revenue model is a joke.

[15:49] - How AI is changing the game and how salespeople won’t be replaced by AO but by people who know how to use AI.

[22:20] - John shares an AI tool he uses to analyze a client’s 10-K report and suggests outreach messaging based on what you offer.

[24:20] - What makes for a kick ass Sales Kick Off along with some horror stories from someone who has presented and trained at a tone of them.

[35:20] - We jump into some rapid fire questions about AI, the Super Bowl, Hip-Hop, remote work, his preferred CRM and why he switched recently, and the future of Sales Development.