Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today’s guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today’s online world.

Quotes To Remember:

“The main thing is making sure you have a rock-solid website.”

“The more enticing you can make the title and description, the better the chance of getting a click.”

“With SEO, link building is just part of the equation.”

“Set and forget is the biggest issue with pay-per-click campaigns.”

“No matter what you do, you’re working with people.”

What You’ll Learn:

• Pointers on Getting Leads through Digital Marketing
• Ways to Get More Organic Traffic from Google
• Best Strategies to Get Paid Traffic
• Facebook Ads vs. Google Ads

Key Links From The Show:

Ryan’s Site

Ryan on LinkedIn

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Win Friends and Influence People by Dale Carnegie

The ONE Thing by Gary W. Keller

The Compound Effect by Darren Hardy