Shownotes
Your coaching client results can solve every problem you face in your business from messaging and customer service to how you structure your offers and overcoming imposter syndrome.
Here, Ashley shares how she and her clients use client results across their businesses to make it the best it can be and scale so much more easily.
01:24 — How results-based messaging attracts better-fit clients into your program and gets them more results
06:26 — How to evolve your offer and curriculum to support your clients in getting the result you want to give them
08:43 — Why do you need to be able to objectively say that your program gets the majority of clients' results
09:23— Slack wins and praise is not the same as client results
11:45 — What to do when you receive negative feedback on your coaching program
14:19 — You have to be able to convert cold audiences faster to be able to scale
20:30 — Show Your Receipts Client Results VIP Days
WAYS TO WORK WITH ASHLEY:
⚡️ JOIN OUR CONTENT MANAGEMENT HUB WORKSHOP ON 7/31!
In this hands-on, 3-hour workshop, you will set up a super simple but POWERFUL content management system in Airtable that can be customized to you.
Whether you're a solopreneur, have just a VA or a whole designer & social media team, our Airtable Content Management system will completely change your content production game and make planning, writing & scheduling content easier than ever.
It's just $147. Save your spot HERE: https://systemsoverstress.co/content-workshop
⚡️ SET UP CLIENT MANAGEMENT SYSTEMS IN OUR DIY GROUP PROGRAM:
In our 12 month group program, you'll automate the onboarding, offboarding & client results tracking systems process of your signature group coaching or 1:1 offer in just 30 days and add student support features that will help get your clients better results, faster.
Learn More & Join Here: https://systemsoverstress.co/sos
⚡️ APPLY TO WORK WITH US TO SET UP YOUR SYSTEMS FOR YOU:
We take on very limited Done-For-You Airtable Builds for coaches.
Learn more & book a sales call: https://systemsoverstress.co/systems-speed-dial
⭐ APPLY FOR THE SHOW YOUR RECEIPTS CLIENT RESULTS VIP DAY
On our VIP Day, we help coaches create an automated client results system that clients actually fill out & proves your program works.
Apply for the Client Results VIP Day
—
🤓FREE MASTERCLASS: The 3 Systems You Need Before Your Next 6-Figure Group Program Launch
Register for the Free Masterclass
—
👋CONNECT WITH ASHLEY
Website: https://systemsoverstress.co/
Instagram: https://www.instagram.com/systemsoverstress/
YouTube: https://www.youtube.com/channel/UCJJ01c-NTjI8eZzp2wwO7GA
Transcripts
When we talk about systems famous or when we talk about being
Speaker:famous, for me, I want it to mean like we are the best, hands down.
Speaker:There's nobody else because it's like, we are the best.
Speaker:And that doesn't mean that you have the most Instagram followers.
Speaker:It doesn't mean like you have the best launches in the industry, because
Speaker:as we know, sometimes big launches does not always equate to like great
Speaker:client results, on the other side.
Speaker:I want me and my clients to be famous for what we do because of the incredible
Speaker:results that we get our students.
Speaker:Welcome to Systems Famous, the podcast where we're revolutionizing the coaching
Speaker:industry by putting client results first.
Speaker:I'm Ashley Pendergraft, a systems and automation expert with over five years
Speaker:of experience in the coaching industry.
Speaker:Let's get into the show.
Speaker:Hello and welcome to the very first episode of Systems Famous.
Speaker:I am so excited to be doing this.
Speaker:I feel like this has been like years in the making.
Speaker:People are like when are you going to Start a podcast.
Speaker:I love podcasts.
Speaker:I listen to them all the time.
Speaker:And for those coaches and fellow business owners that have had a consistent podcast,
Speaker:I salute you because this is no joke.
Speaker:It has been an uphill battle trying to record this because it's so
Speaker:scary to put yourself out there.
Speaker:I've done private podcasts in the past where it's just it's
Speaker:gated, it's pay walled, whatever.
Speaker:But to be on Spotify, to be on iTunes, that is a whole different world.
Speaker:So here we are doing things that make us uncomfortable, but I am so excited
Speaker:because I have a lot to say about the coaching industry, about systems, about
Speaker:automations, about client results.
Speaker:I am going to cover all of it on this podcast and more.
Speaker:I hope this is the start of a very long friendship between the two of us.
Speaker:So I'm going to share on this episode a little bit about me and my journey and
Speaker:what you can expect from Systems Famous, this podcast, why we called it that,
Speaker:what you can expect, all the things.
Speaker:So if we have not formally met yet, hi, my name is Ashley Pendergraft.
Speaker:I live in Los Angeles, but I'm from the Pacific Northwest and I am trying
Speaker:to move back to be closer to nature, to rain and to dungeness crab.
Speaker:That's very important to me.
Speaker:I live with my husband Matt, and a very old cat named Old Friend who I
Speaker:love more than anything in the world.
Speaker:I have been in the coaching industry for about five years now.
Speaker:I started in the industry as a virtual assistant for another course creator, and
Speaker:I totally fell in love with the industry.
Speaker:I loved watching our clients with the most random niches have these
Speaker:really incredibly successful launches.
Speaker:And help people with these like very specific problem, these very specific
Speaker:courses, and also make more money than I like ever thought was possible.
Speaker:Before I was in the coaching world, I worked at nonprofits,
Speaker:I worked at startups.
Speaker:I was the tour manager for a tiny rock band.
Speaker:Jobs that I loved, but they definitely did not pay a lot.
Speaker:So when I was watching all of these people like have these amazing launches,
Speaker:there was some part of me that was like, I think I want to do that.
Speaker:It was giving very much Ariel from the Little Mermaid.
Speaker:I want to be where the people are.
Speaker:I was like, I want to launch.
Speaker:I want to teach things.
Speaker:I want to share my expertise.
Speaker:I didn't even know what I could teach at the time.
Speaker:I've always been like a systems and operations type person.
Speaker:So that desire just grew and grew the more I saw the industry and I
Speaker:just really fell in love with it.
Speaker:So I left and went full-time into All in on my business in
Speaker:February of 2020, which was like, weeks before the Global Pandemic.
Speaker:Wasn't the best time to leave, like a very nice, comfortable job.
Speaker:But I went for it.
Speaker:And in April of that year I launched a very tiny course called Be Your Own COO.
Speaker:If any of you're listening that bought Be Your Own COO, thank you
Speaker:for being a part of my origin story.
Speaker:I loved that little course.
Speaker:I'd put all of my systems and operations knowledge inside of it because I really
Speaker:believe that, no matter what stage you're at in your entrepreneurship journey,
Speaker:focusing on systems is really important.
Speaker:That course taught inbox management, task management, file management, and
Speaker:it had a couple Airtable templates.
Speaker:So if you don't know, I am the coaching industry's Airtable girl.
Speaker:I am known Airtable and Ashley go hand in hand.
Speaker:If you ever have an Airtable question, you will see my name in the comments,
Speaker:and that's really one of the reasons why we called this podcast Systems famous.
Speaker:It's taken a lot of like mindset work and thought work and coaching to
Speaker:really absorb and believe that like I have made an impact on the coaching
Speaker:industry when it comes to systems.
Speaker:In April, 2020 and 2020 as a whole, no one was really talking about Airtable.
Speaker:Now it's on people's like job descriptions for their VAs as you must know Airtable.
Speaker:And that just makes my heart so happy.
Speaker:But I really do think it's because of how much work and education that I have done
Speaker:about Airtable and about how specific systems can work in your business.
Speaker:If you don't know anything about Airtable, don't worry about it.
Speaker:This is not going to be a super Airtable heavy podcast.
Speaker:For a lot of the systems that we talk about and recommend and
Speaker:the how we get client results and how we track client results.
Speaker:All of the cool things that we're going to talk about on this
Speaker:podcast are because of Airtable.
Speaker:So yeah, not going to go into a super deep rabbit hole on that right now,
Speaker:but just know I am the Internet's Airtable girl and I absolutely love it.
Speaker:And it's very much like the saying like, success doesn't happen overnight,
Speaker:like becoming systems famous.
Speaker:Did not happen overnight.
Speaker:I doubled down on all things Airtable in December of 2020.
Speaker:I did an Airtable 101 workshop that some people said you are, it is a terrible
Speaker:move to, to go all in on one software, but I wanted to try it 'cause I didn't
Speaker:know I had a D H D at the time, but I was definitely hyperfocused on Airtable.
Speaker:And so I did an Airtable workshop and it really took off and I
Speaker:just slowly but surely became the Internet's Airtable girl.
Speaker:I've created systems inside of Airtable that have now become
Speaker:the standard for group program management and organization as a
Speaker:whole inside of the coaching industry.
Speaker:It is one of my absolute favorite things when I convert someone over to
Speaker:the way that I think about systems.
Speaker:I had a client recently who had a vendor who sent them a spreadsheet and she
Speaker:replied we are in the 21st century, this cannot be in a spreadsheet.
Speaker:This has to be an Airtable.
Speaker:Before we worked together, she was like spreadsheet's biggest fan.
Speaker:And so it's been really cool to just like own and claim my influence in the space.
Speaker:It feels incredibly uncomfortable, I'm not going to lie, to have a
Speaker:podcast called Systems Famous.
Speaker:Who am I to call myself systems famous.
Speaker:I feel like the word famous gets a bad rap, but the more that I sat with
Speaker:the title of this podcast, systems Famous, which was given to me by my
Speaker:coach, she was like, it's systems Famous You are systems famous.
Speaker:You need to own it, which it is just such a gift to have coaches in your
Speaker:corner who can see like your greatness and can see potential before you can.
Speaker:There's no way I would've came up with systems famous on my own because
Speaker:I'd be like, who am I to say that?
Speaker:Who am I to claim that?
Speaker:But the more I sat with it, the more I realized yeah, that not only is like
Speaker:who I am, but it's who I aspire to be.
Speaker:When I really sit down and think about who do I want to work
Speaker:with and who is this podcast for?
Speaker:This podcast is for the people who want to be famous in whatever realm
Speaker:you are in, whatever niche you're in.
Speaker:I want you to be the most known in your industry.
Speaker:I want you to have the email program.
Speaker:I want you to have the savings program.
Speaker:I am happy to claim systems famous.
Speaker:I am the systems person in the industry and I also love all of my other
Speaker:systems friends in this industry.
Speaker:And I can also claim like I'm the best at Airtable and I'm the best at tracking
Speaker:client results and I'm the best at group program management, all of those things.
Speaker:And it feels really empowering to claim that.
Speaker:And so I want to be a walking example of what do you want to be famous for?
Speaker:What do you want to be well known for in this industry?
Speaker:And go ahead and claim that.
Speaker:And it is not like skeezy or slimy or unethical to claim that
Speaker:and have that be what you want.
Speaker:For me, it's not necessarily that I want to be famous, like I
Speaker:want me as Ashley to be famous.
Speaker:It is more that I want like my ideas and my impact to be like
Speaker:very indisputable in the industry.
Speaker:I want everybody to know who I am.
Speaker:I want everybody to have the systems that I have.
Speaker:My systems are the standard for group program management and my clients.
Speaker:You feel the difference when you're in a program that has worked with me because
Speaker:things just feel a little smoother.
Speaker:You're like, How do they have these cool features in their program?
Speaker:How did they do that?
Speaker:How did I get this automated email that feels so customized to me?
Speaker:It's because they've learned through me.
Speaker:So when we talk about systems famous or when we talk about being
Speaker:famous, for me, I want it to mean like we are the best, hands down.
Speaker:There's nobody else because it's like, We are the best.
Speaker:And that doesn't mean that you have the most Instagram followers.
Speaker:It doesn't mean like you have the best launches in the industry.
Speaker:Because as we know, sometimes big launches does not always equate to like
Speaker:great client results, on the other side.
Speaker:I want me and my clients to be famous for what we do because of the incredible
Speaker:results that we get our students.
Speaker:And so a lot of this podcast is going to be focused on client results
Speaker:and how we can get more of them, how we can get better at delivering
Speaker:what we promised to our clients, because That's the impact, right?
Speaker:That's what I want to be famous for.
Speaker:That's what I want my clients to be well known for, is not only do
Speaker:they have the best programs in the industry, they're having their six
Speaker:figure launches, they're still having their biggest launches yet launching
Speaker:is not dead, webinars are not dead.
Speaker:If you get your clients' results, you're going to continue
Speaker:to thrive in this industry.
Speaker:That's what I'm so excited to focus on in this podcast.
Speaker:I'll be doing solo episodes, but I'll also be bringing on my clients to talk
Speaker:about how they've created some of the best group programs in the industry and the
Speaker:systems that they use to make that happen.
Speaker:This podcast is going to be pretty optimistic about the coaching industry.
Speaker:You won't hear me dogging on it too much because I really believe that
Speaker:if we focus on client results and focus on being better and getting our
Speaker:clients more results, then we're going to make the industry a better place.
Speaker:And so that's the lens that we're looking at all of this from.
Speaker:Yes, there are things to critique about in this industry, but I honestly believe
Speaker:that if we focus on client results, that a lot of those issues will evaporate.
Speaker:So there we have it.
Speaker:The very first episode of Systems Famous Again, I am so excited you're
Speaker:here, and I hope this is just the very beginning of a long friendship.
Speaker:I would absolutely love to hang out with you over on Instagram.
Speaker:Go ahead and shoot me a DMM or leave a comment if you're watching
Speaker:this on YouTube and let me know what do you want to be famous for?
Speaker:What is the mark that you want to leave on this industry?
Speaker:I absolutely would love to know, and if it feels uncomfortable or scary or
Speaker:weird to say that and claim that know that it took me a while to get here.
Speaker:It took me a while to, claim.
Speaker:I am systems famous.
Speaker:So I hope this gets you excited for future episodes.
Speaker:I cannot wait for you to listen to more, and we will see you in the next episode.
Speaker:If you are committed to getting your client's results and creating
Speaker:the go-to coaching program in your industry, we want you to join us.
Speaker:Click that subscribe button on your favorite podcast app or YouTube
Speaker:to see all the system strategies and behind the scenes stories of
Speaker:what it takes to create the most impactful coaching program you can.
