Shownotes
Business Building Insights
- You need to know both your business purpose and your product purpose right from the start.
- One of the biggest stumbling blocks is properly managing your time and doing the right things with the time you have. The Power of Purpose provides the solution.
- Stop trying to be perfect because it’s impossible and not necessary to still have a successful business.
- Charge what you or your product are worth and always pay yourself first.
- Success is built on a large mountain of failures.
- Every great business is built one small step at a time.
- When a plan doesn’t work, change the plan, not the goal.
- Being yourself is the key to being a successful business boss. There is no need to hide who you are or pretend to be something you’re not. Isn’t that refreshing?!
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Thanks! Sue
Transcripts
Hi there.
Speaker:You're listening to a really special episode of gift biz unwrapped
Speaker:number two 22 I'm here to tell you that everyone's business
Speaker:is messy.
Speaker:Nobody has it all together.
Speaker:Attention gifters,
Speaker:bakers, crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one
Speaker:now you are in the right place.
Speaker:This is gift to biz on,
Speaker:unwrapped, helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources, and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there Sue,
Speaker:and I'm really glad you're joining me here,
Speaker:especially for this episode because we have a super important topic
Speaker:at hand.
Speaker:I talked about this at a conference a few weeks ago
Speaker:and I could tell everyone was really dialed in and listening
Speaker:intently afterwards.
Speaker:A number of women came up and said they wished they
Speaker:would have taped it.
Speaker:Several deep conversations also resulted,
Speaker:which is when I said to myself,
Speaker:why not share this with more women?
Speaker:That's how we got to today where we'll be talking about
Speaker:your state of mind as a business boss.
Speaker:It's going to be an honest and raw discussion.
Speaker:So buckle in and let's do this.
Speaker:So often in business we talk about the tactical things,
Speaker:how to run Facebook ads,
Speaker:how to compose an intriguing subject line to increase your email
Speaker:rates or how to get that perfect photo for your website
Speaker:from your phone.
Speaker:But rarely do we talk about the other stuff,
Speaker:the internal emotional hard work that's involved in running your own
Speaker:business. That's what we're getting into today along with how not
Speaker:to let these things hold you up.
Speaker:I want to start out by saying you already have what
Speaker:it takes.
Speaker:You have the skills,
Speaker:knowledge, and resourcefulness to achieve what you've set out to do
Speaker:what you've been thinking about for a long time and what's
Speaker:in your heart.
Speaker:The only thing standing in your way is you.
Speaker:Yep, I get it because it's me too.
Speaker:We each get in our own way all the time and
Speaker:acknowledging this is the first step to dealing with and overcoming
Speaker:the obstacles we put in our own way,
Speaker:but you need to remember,
Speaker:you already have what it takes to bring some organization to
Speaker:this topic.
Speaker:I've broken the conversation into five separate sections that I'm calling
Speaker:mindsets and we'll go through each one of them individually.
Speaker:We're starting with the overarching topic of the boss mindset.
Speaker:Have you ever heard someone who's an employee say,
Speaker:if I were the boss,
Speaker:I could run this business so much better,
Speaker:or this is the craziest way of doing things?
Speaker:If this were my business and on and on.
Speaker:Truth is that employees,
Speaker:while possibly well-intended,
Speaker:have no clue what it's like to actually run the show.
Speaker:It's an entirely different game when you're in charge and it
Speaker:requires a different set of skills.
Speaker:I remember back in my corporate days,
Speaker:the natural progression for a successful salesperson was to become a
Speaker:sales manager.
Speaker:The thinking was that they can teach others to produce the
Speaker:results that they've gotten,
Speaker:but guess what?
Speaker:It doesn't translate.
Speaker:There's so much more to management than teaching sales skills and
Speaker:in quite a few instances the fabulous salespeople I knew left
Speaker:management to go back and do what they had loved doing
Speaker:and came so naturally to them.
Speaker:Sally, all this is to say that owning your own business
Speaker:like management take something different,
Speaker:a completely different way of thinking and being.
Speaker:I'm going to introduce you to a really powerful concept that
Speaker:sets the stage for everything to come.
Speaker:When you understand and live by this,
Speaker:it will be a serious game changer and it has to
Speaker:do with how you're thinking about yourself and then consequently how
Speaker:you act.
Speaker:We're all striving to be successful.
Speaker:Business owners and success will be defined differently for each of
Speaker:us, but we have a vision of what that means for
Speaker:ourselves. My guess is 99% of you think of things in
Speaker:the following way and I want you to note these words,
Speaker:pav do B,
Speaker:let me explain.
Speaker:Thinking in the have do be way means.
Speaker:Your mind goes something like this.
Speaker:Once I have a huge base of repeat customers and I'm
Speaker:bringing in a solid income,
Speaker:then I'll be able to do things like hire employees and
Speaker:sell wholesale and local business boutiques and then I'll be a
Speaker:successful business owner looked up to as a leader in my
Speaker:community or industry and whatever else that is for you.
Speaker:This way of thinking is backwards and why you struggle to
Speaker:progress. Your current thinking needs to be flipped.
Speaker:Reversing this model is the true way to achieve success.
Speaker:Meaning first you must be act,
Speaker:think and behave like the successful business owner that you're striving
Speaker:to be.
Speaker:You must do the things that somebody who is already there
Speaker:is then and only then will you have the position that
Speaker:you've been striving to obtain for so long.
Speaker:Now, it may take some time to digest this concept because
Speaker:it's counterintuitive.
Speaker:I know go through this again if need be,
Speaker:but I want you to truly get this and start applying
Speaker:it to your way of showing up.
Speaker:Instead of presenting to the world a have do be approach.
Speaker:Get yourself thinking and behaving with be,
Speaker:do, have.
Speaker:There couldn't be a more perfect time than now to do
Speaker:this. No longer do we need to wait for permission to
Speaker:claim our dream.
Speaker:Think about it,
Speaker:even a short decade ago,
Speaker:if you wanted to have a talk show,
Speaker:you had to wait for someone to select you as their
Speaker:host. Today,
Speaker:you can be the next Oprah.
Speaker:You can start your own YouTube channel or go live on
Speaker:Facebook right this minute and not long ago.
Speaker:If you were a vocal artist,
Speaker:you needed to be picked up by a label to be
Speaker:heard anywhere outside of your local area,
Speaker:not so today,
Speaker:given our huge strides with technology.
Speaker:So if you're still sitting back waiting for someone to give
Speaker:you permission to say it's okay and you can go ahead
Speaker:and start now,
Speaker:let me do that for you.
Speaker:You have permission to take action right now.
Speaker:What does taking action mean?
Speaker:It starts with defining a few things for yourself.
Speaker:First, your business purpose.
Speaker:This is defining why you're in business.
Speaker:It's personal to you and doesn't ever need to be shared
Speaker:with the world.
Speaker:This is the deep seated reason.
Speaker:Inside that you've decided to be a small business owner and
Speaker:it's about more than just money.
Speaker:It's a given that you're in business to make money,
Speaker:but perhaps your business purpose is because you're committed to ensuring
Speaker:that your children can go to college or you're setting yourself
Speaker:up for a life after retiring from your current nine to
Speaker:five when you'll finally be able to do something that you
Speaker:love. Maybe it's that you want to prove to yourself that
Speaker:you can really do this,
Speaker:whatever it is before we move forward with the other mindsets,
Speaker:defining and being honest with yourself about this,
Speaker:we'll help you stick with it.
Speaker:When things get tough,
Speaker:it's like insurance for your dream.
Speaker:Then there's the product purpose.
Speaker:This is the customer's reason why they would buy your product.
Speaker:What is it that your product provides to the person who's
Speaker:going to purchase from you?
Speaker:Of course,
Speaker:as gifters bakers,
Speaker:crafters and makers,
Speaker:we all have different products that all provide different benefits,
Speaker:but here are a few ideas.
Speaker:Just as examples.
Speaker:Let's say you sell a snack mix.
Speaker:This is a healthy alternative for grab and go or midafternoon
Speaker:pick ups.
Speaker:That's the benefit that you provide.
Speaker:You sell candles.
Speaker:Your product is for setting the mood and creating a stress,
Speaker:reducing environment.
Speaker:With jewelry,
Speaker:you're adding pieces to make an old outfit new again or
Speaker:helping women feel pretty unconfident even when casually dressed,
Speaker:et cetera and et cetera.
Speaker:The point is,
Speaker:it's not just about the fact that you're selling snacks or
Speaker:candles or jewelry.
Speaker:Take some time to think about your business purpose and your
Speaker:product purpose.
Speaker:As you can see,
Speaker:this category of boss mindset has a lot to do with
Speaker:redirecting your thinking and defining why you're doing this at all.
Speaker:It's exciting to make the choice to be your own boss,
Speaker:especially when you're just starting out because your world is open
Speaker:to all possibilities.
Speaker:As you progress through the stages of a business you're going
Speaker:to get in your head.
Speaker:There will be tough times,
Speaker:but I want you to always remember your a rare breed.
Speaker:You've got the courage and determination and are doing what most
Speaker:people never will.
Speaker:You're taking action on your dream.
Speaker:There will be ups and downs and when the downs come,
Speaker:remember it's part of what you signed up for.
Speaker:It's part of the process and it's okay.
Speaker:Learn to love the process and everything that comes with it.
Speaker:It's part of admission to the business owner life and it's
Speaker:really a great show.
Speaker:Let's move on now to the second section,
Speaker:the action mindset.
Speaker:Have you ever met someone who says,
Speaker:I'm going to write a book about whatever it is?
Speaker:A year goes by and they say the same thing,
Speaker:two years,
Speaker:maybe even 10 years.
Speaker:It's all talk and it never happens.
Speaker:It's not that they don't mean it,
Speaker:it's just that they never start.
Speaker:They never take the action.
Speaker:I see this in the gifter Baker crafter maker community too,
Speaker:and since I've talked with a lot of you,
Speaker:I know why there's the hesitancy.
Speaker:I hear that you don't know what to do to get
Speaker:started or you're afraid you'll make a mistake so you don't
Speaker:do anything.
Speaker:I have some great news for you.
Speaker:A couple of things actually.
Speaker:First off,
Speaker:if you get started,
Speaker:you're already ahead of 90% of the people who never will.
Speaker:You're already putting distance between you and the rest of the
Speaker:pack. Secondly,
Speaker:and please believe me when I say this,
Speaker:it's okay to make a mistake or let's say that scary
Speaker:F word fail.
Speaker:I heard a great saying recently and it goes like this.
Speaker:Success is built on a mountain of failures.
Speaker:And it's so true.
Speaker:When you actually dig down into successful businesses,
Speaker:you'll find that they've had way more things go wrong than
Speaker:went right.
Speaker:But the difference is they kept trying,
Speaker:they kept going and continued to take action.
Speaker:So you need to remember,
Speaker:you are in complete control.
Speaker:You must do something to make things happen.
Speaker:You can't sit in your house dreaming and see results.
Speaker:You have to act.
Speaker:And the truth is you'll never feel ready.
Speaker:You may be scared,
Speaker:you may question if you can do it.
Speaker:And if what you're doing is right and you know what,
Speaker:there isn't just one way to get to your dream,
Speaker:but the sure way to failure is by standing still and
Speaker:doing nothing.
Speaker:The best time for new beginnings is now,
Speaker:and I also want to reset this word,
Speaker:failure into learning.
Speaker:Think about it,
Speaker:if something doesn't work,
Speaker:that just means it doesn't work.
Speaker:Having something not work teaches you and you're better for it.
Speaker:Your next move is to figure out how you can adjust
Speaker:or approach a goal from a different angle to try again.
Speaker:So can we all agree from this point forward,
Speaker:there are no failures,
Speaker:only learnings which enrich us and bring us closer to our
Speaker:goals. If there's one thing that has become evident to me
Speaker:in my four years of podcasting,
Speaker:it's that every single person has gotten to where they are
Speaker:through a series of small steps.
Speaker:One small action with a second building on top of the
Speaker:first one by one.
Speaker:This is what creates big things and the beautiful thing is
Speaker:each of these smaller steps is so doable that's exciting and
Speaker:should motivate you.
Speaker:There's no need to look at the big,
Speaker:huge, seemingly unachievable goal that you've set for yourself.
Speaker:Just look at the next step,
Speaker:take action on that,
Speaker:and then move on to the next step and so on
Speaker:and so on.
Speaker:By doing this one day,
Speaker:you'll surprise yourself when you realize you've arrived at what in
Speaker:the beginning felt so impossible,
Speaker:but there are stumbling blocks that can get in your way
Speaker:and make you stall out.
Speaker:Recognizing that these are excuses and not real reasons to stop
Speaker:will help you to overcome them.
Speaker:The first is managing your time,
Speaker:meaning being efficient with the amount of time that you have.
Speaker:Do you ever feel like you've been really,
Speaker:really busy all day and then when you close up a
Speaker:work session,
Speaker:you find you've not really accomplished anything at all?
Speaker:Oh my gosh,
Speaker:I've been there too.
Speaker:I've learned not to misinterpret activity with action that creates progress.
Speaker:I'll talk about how I've overcome this in a second,
Speaker:but for now I want to stay on with these stumbling
Speaker:blocks. Technology is a biggie.
Speaker:Oh my gosh,
Speaker:I'd be rich if I had a dollar for every,
Speaker:I've heard someone say,
Speaker:I can't because I don't know how to build a website
Speaker:or I don't know how to take payments on my phone.
Speaker:These are excuses.
Speaker:You guys never has it been easier to get answers to
Speaker:your questions on tech or to hire out to get things
Speaker:done. Go to Fiverr and buy a gig to fix a
Speaker:website glitch,
Speaker:hire or do a trade with a local chamber member to
Speaker:move past a project that's holding you up.
Speaker:Remember I said to you in the beginning that you are
Speaker:enough. Part of that is being resourceful to find help or
Speaker:get answers when you need them.
Speaker:You can do this and finally another place people get stuck
Speaker:is continually doing activities that are comfortable but don't bring in
Speaker:sales. How many minutes do you spend perfecting the bow on
Speaker:that gift basket or adding a little bit more color to
Speaker:your painting or making the wrapping inside a mailing box just
Speaker:so at some point you have to say,
Speaker:enough is good enough and let the product go.
Speaker:Then when you've given yourself back an extra 10 minutes,
Speaker:you can be calling a new perspective customer to set an
Speaker:appointment or researching a new craft show to attend.
Speaker:You want to focus as much of your time as possible
Speaker:on activities that are the closest to producing sales.
Speaker:As I was growing one of my businesses,
Speaker:I caught myself hitting these stumbling blocks multiple times a day.
Speaker:I saw with my own behaviors how easy it is to
Speaker:gravitate to things that are comfortable and fun to do versus
Speaker:doing the work that brings in sales.
Speaker:That's because oftentimes this type of work takes us out of
Speaker:our comfort zone.
Speaker:That's when I created my strategy,
Speaker:the power of purpose.
Speaker:It's what I use now to work through my days to
Speaker:ensure that I stay on task and actually do those small
Speaker:and achievable steps we were talking about earlier.
Speaker:To hear more about this strategy.
Speaker:Listen to my gift biz unrepped podcast,
Speaker:episode one 43 where I talk about it in detail or
Speaker:you can watch a video through gift biz,
Speaker:unwrapped.com forward slash planner where I also share the strategy and
Speaker:introduce you to my inspired daily planner.
Speaker:The planner came about as a direct extension to this power
Speaker:of purpose strategy,
Speaker:but you don't need to buy this planner to use the
Speaker:strategy. I want to make sure that that's perfectly clear.
Speaker:My goal here is to share with you a solid way
Speaker:to ensure you take action on things and grow your business
Speaker:and I want to address this fear of taking action in
Speaker:one more way.
Speaker:I've had a chance to be behind the scenes in some
Speaker:pretty large and successful businesses and I'm here to tell you
Speaker:that everyone's business is messy.
Speaker:Nobody has it all together and it's not like they're misrepresenting
Speaker:anything. Their product production is right on their fulfillment processes efficient
Speaker:and they're making money,
Speaker:but they may have employee issues or be wasting money on
Speaker:Facebook ads that don't work or something else that's not going
Speaker:as planned.
Speaker:Understanding that this is universal,
Speaker:it makes it easier to be comfortable with action for yourself
Speaker:because you know that everybody tries things,
Speaker:some work and some don't.
Speaker:That all comes back once again to actually taking that action.
Speaker:Let's move on to the third section,
Speaker:which is the money mindset.
Speaker:This is not about do you or don't you want to
Speaker:make money?
Speaker:Obviously we all do.
Speaker:That's the definition of having a business overall.
Speaker:In fact,
Speaker:a quick side note here,
Speaker:I define the line between having a hobby and having a
Speaker:business as being when you make your first dollar,
Speaker:not when you sell a product to your friend and cover
Speaker:the costs of your materials,
Speaker:but when after accounting for all your costs,
Speaker:you've actually made money.
Speaker:Okay. Back to the topic at hand.
Speaker:When I talk about the money mindset here,
Speaker:I'm talking about how to behave to position yourself to be
Speaker:in the best place to make money and to grow your
Speaker:business. Remembered the be do have model we talked about in
Speaker:the very beginning.
Speaker:This spins off of that.
Speaker:The world will see you how you see you and treat
Speaker:you the way you treat yourself.
Speaker:This Beyonce quote is so true.
Speaker:The way you show up to the world will determine what
Speaker:people think about you and how much money you'll make in
Speaker:your business.
Speaker:Think about it.
Speaker:If I'm at my booth at a show and I'm meek
Speaker:and timid and speaking in a very soft voice and saying,
Speaker:well, you know,
Speaker:if you're interested in buying something from me,
Speaker:just let me know.
Speaker:I'll be sitting over here.
Speaker:I've made a totally different impression than if I welcome you
Speaker:into my booth.
Speaker:Tell you a little bit about the product.
Speaker:Ask something about you and offer to help.
Speaker:If you need anything.
Speaker:By showing up confident in control,
Speaker:knowledgeable and approachable,
Speaker:you'll attract and command higher prices for your product.
Speaker:You should have no qualms about charging what your product is
Speaker:worth. If all you charge is the cost of materials used
Speaker:to make your product,
Speaker:you're actually losing money.
Speaker:There are other costs to a business and the only way
Speaker:that you can cover them is to price your products correctly
Speaker:and feel confident in the value your products offer.
Speaker:Another way to get your money mindset right is to pay
Speaker:yourself first.
Speaker:You've probably heard this concept before and I'm telling you,
Speaker:yes, right out of the gate.
Speaker:Give yourself a salary.
Speaker:I don't care if it's a dollar a week.
Speaker:Get in the habit of paying yourself over time that dollar
Speaker:will become 10 which will become hundreds and thousands and finally
Speaker:spend wisely and control your costs.
Speaker:If you're in the beginning stages,
Speaker:you'll probably need to be more frugal and limit spending or
Speaker:do without.
Speaker:That's okay.
Speaker:And it's how you grow when you have a limited amount
Speaker:of money at the start.
Speaker:So I challenge you is paying for a lunch date with
Speaker:a friend and making that into a business meeting the right
Speaker:way to spend your money or buying a new computer when
Speaker:the one you have now will do for a little while
Speaker:longer. I'm not saying not to upgrade and spend on your
Speaker:business, but prioritize and spend when the time is right and
Speaker:for the record,
Speaker:a lunch with a friend that is put on a business
Speaker:account is serving your ego and nothing more.
Speaker:It's a little tough love there.
Speaker:Let's be realistic.
Speaker:There will be months when sales are down or a new
Speaker:product doesn't sell or a craft show is a bust.
Speaker:It's going to happen.
Speaker:Nobody landed the first time out and nobody lands it every
Speaker:time. Either take things as they come,
Speaker:learn and adjust and know that the comeback is always stronger
Speaker:than the setback.
Speaker:You'll acquire knowledge and confidence knowing that you can pull through
Speaker:the hard times.
Speaker:Find productive things to do when you know you're coming into
Speaker:a slow season.
Speaker:Things that will make your busy season even bigger.
Speaker:Ideas that come to mind are employee training.
Speaker:Email list cleanup,
Speaker:social media strategy revamp,
Speaker:ah, do you have a social media strategy?
Speaker:If not,
Speaker:then during a slow season is the time to develop one.
Speaker:The point is when you use your open time wisely,
Speaker:you're setting yourself up for even bigger successes.
Speaker:The growth mindset is up as number four.
Speaker:Are you thinking and planning for growth in your business or
Speaker:are you running by the idea that it's just miraculously going
Speaker:to happen?
Speaker:One is a passive approach and the other makes you in
Speaker:control of your future.
Speaker:I've already talked about big businesses starting out with small steps.
Speaker:The same goes with big ideas for growth.
Speaker:If one of your plans is to have your sugar scrubs
Speaker:mass produced to handle your growing volume or to set yourself
Speaker:up for chain store distribution,
Speaker:you need to understand what that will entail.
Speaker:Maybe you want to talk with someone who already is doing
Speaker:this to get their input on the process.
Speaker:You'll want to learn how your business changes when you decide
Speaker:on this distribution method.
Speaker:Listen to gift biz on wrapped podcast episode number one 62
Speaker:to learn more about that.
Speaker:If your research confirms you want to move forward,
Speaker:you'll research potential factories and develop relationships.
Speaker:Then you'll decide on one review and sign legal documents,
Speaker:et cetera,
Speaker:et cetera.
Speaker:Obviously your situation may require a different set of steps,
Speaker:but the point is to get to a big place.
Speaker:You always start out small.
Speaker:Everyone does,
Speaker:and we all grow at different rates based on all sorts
Speaker:of variables.
Speaker:Whether you can work on your business part time or full
Speaker:time, the number of years you've had in business,
Speaker:other experiences that you have that you can bring to the
Speaker:table. So don't compare your set of circumstances with someone else's.
Speaker:Doing so can be discouraging and it's not even really comparing
Speaker:apples to apples,
Speaker:but I get it.
Speaker:We're naturally inclined to do the comparison game.
Speaker:If you catch yourself doing this thing logically,
Speaker:have you been in business for four months and the person
Speaker:you're comparing yourself to has been doing this for eight years?
Speaker:Obviously there'll be further ahead than you are.
Speaker:Sometimes it's best just to stop following people on social media
Speaker:who make you question yourself.
Speaker:It's one thing to learn from others.
Speaker:So that you can do better and another thing to feel
Speaker:defeated and to get in your head about whether you have
Speaker:what it takes to do this in the first place.
Speaker:I want to tell you a story about a friend of
Speaker:mine just really quickly to show you that comparison.
Speaker:It just makes absolutely no sense.
Speaker:My friend had a gift basket business in Colorado.
Speaker:The business was doing well.
Speaker:Everything was going fine.
Speaker:She'd been in business quite a long time and then her
Speaker:husband got a new job and they decided to move to
Speaker:Phoenix and she continued her business there so she does have
Speaker:customers still ordering from her,
Speaker:from Colorado,
Speaker:but she's now trying to make a name for herself in
Speaker:Phoenix. Same business.
Speaker:She's the same owner,
Speaker:same products,
Speaker:same website.
Speaker:Everything is the same.
Speaker:Guess what her business started automatically growing.
Speaker:Why would that be?
Speaker:It's a different market.
Speaker:Different markets have different needs and interests which will produce different
Speaker:results. I bring up the story because it's a perfect example
Speaker:again of how you can't compare yourself to anybody else because
Speaker:variables are different for all of us.
Speaker:Bottom line is there are a lot of different variables for
Speaker:every business.
Speaker:Keep focused on yours and where you're headed and don't let
Speaker:others distract you or discourage you.
Speaker:Here's something else I know you can relate to.
Speaker:When I started my business,
Speaker:I was fearless about the amount of time and energy I
Speaker:would put in.
Speaker:I do anything,
Speaker:literally anything it took to grow the business.
Speaker:If I had to work seven days a week,
Speaker:12 or 14 hour days,
Speaker:I do it until I learned my lesson.
Speaker:My health started failing along with my energy and my passion.
Speaker:Burnout is real and here's another truth.
Speaker:I have no idea who said it,
Speaker:but it's golden.
Speaker:What got you to where you are today is not the
Speaker:same as what will get you to where you want to
Speaker:go. Different levels of growth require different actions and different strategies.
Speaker:As you grow,
Speaker:you'll reach plateaus where you have to change your ways to
Speaker:get any further.
Speaker:As an example,
Speaker:if you want to continue growing,
Speaker:at some point,
Speaker:you'll probably need to add employees unless you found a way
Speaker:to clone yourself.
Speaker:You simply can't scale without bringing in help.
Speaker:It may be an office manager,
Speaker:a bookkeeper,
Speaker:a social media manager,
Speaker:or people to assist in production.
Speaker:Most people recognize this late in the game like I did
Speaker:when I finally self-corrected things reset my passion for my business
Speaker:reignited and growth happened.
Speaker:Trust me.
Speaker:You'll want to bring in help sooner than you think you
Speaker:need it.
Speaker:Here's another important concept that I'm actually paying a lot of
Speaker:attention to right now.
Speaker:If a plan doesn't work,
Speaker:change the plan,
Speaker:not your goal.
Speaker:Let's say you have a goal of getting into a regional
Speaker:multi-store chain in your area.
Speaker:This is totally made up,
Speaker:but let's call them Jasmine's closet.
Speaker:To do this,
Speaker:you need to get in front of someone who works there
Speaker:and talk about the possibilities,
Speaker:so you decide to go into one of the stores and
Speaker:talk with a store manager.
Speaker:She's very friendly.
Speaker:She gives you the name of the owner of the business
Speaker:and you're like,
Speaker:yes, you think you've made it.
Speaker:You'll get a meeting and you'll be on your way,
Speaker:but after repeated calls,
Speaker:she doesn't respond and you're at a loss.
Speaker:Here's an important juncture in your plan and where your next
Speaker:action can help you advance or keep you stuck in neutral.
Speaker:You have two choices.
Speaker:You can say,
Speaker:okay, there is not a chance I can get into Jasmine's
Speaker:closet. I've tried and my plan just didn't work,
Speaker:so I'll just have to move on and try and get
Speaker:a meeting somewhere else.
Speaker:Or you can say,
Speaker:okay, this tactic didn't produce the intended result.
Speaker:What else can I try to do to get into Jasmine's
Speaker:closet? Maybe at your next networking meeting,
Speaker:you'll ask if someone knows anyone in the headquarters of Jasmine's
Speaker:closet and see if that approach gets you a meeting with
Speaker:the first example.
Speaker:You're replacing the goal and virtually starting again at ground zero
Speaker:with a completely new goal.
Speaker:Well, with the second strategy,
Speaker:you're adding onto the knowledge you already have about attempting to
Speaker:get into Jasmine's closet.
Speaker:Your probability of reaching your goal by trying different approaches until
Speaker:you're successful is much greater than starting fresh with a new
Speaker:goal each and every time.
Speaker:Moving on to our final section,
Speaker:the self care mindset.
Speaker:You know,
Speaker:it's just now occurring to me that I put this last,
Speaker:and this is so often what we as women do to
Speaker:ourself, put ourselves last.
Speaker:Hmm. You must take care of yourself first as we're instructed
Speaker:on an airplane.
Speaker:Put your oxygen mask on first before assisting others.
Speaker:The same needs to be said for you and your business.
Speaker:This business ownership life is a marathon.
Speaker:It takes endurance and lots of self care to be able
Speaker:to show up with what it takes each and every day.
Speaker:That includes exercising to stay fit,
Speaker:eating a healthy diet,
Speaker:getting enough sleep,
Speaker:and being kind to yourself with your thoughts and inner dialogue
Speaker:course. With these mindsets,
Speaker:those thoughts and inner dialogue are what we're addressing today.
Speaker:Please give yourself grace.
Speaker:Forgive yourself when things go wrong.
Speaker:As you learn and experiment,
Speaker:you'll do better and you'll recover from your mistakes.
Speaker:As my husband would say,
Speaker:be your own best friend.
Speaker:Here's an interesting perspective.
Speaker:Life isn't about finding yourself.
Speaker:It's about creating yourself.
Speaker:Too many of us go through life letting it happen to
Speaker:us. We have the ability to take control and create whatever
Speaker:and whoever we want to be in today's world more than
Speaker:ever before.
Speaker:What do you really want for yourself?
Speaker:Define it and go after it and know that the grass
Speaker:isn't greener on the other side of the fence.
Speaker:They're just using a filter.
Speaker:Oh my gosh.
Speaker:All the picture perfect lives we see on Facebook and Instagram.
Speaker:We're hearing more and more how this is really starting to
Speaker:screw up our thinking.
Speaker:What people show on social are the highlight reels,
Speaker:the moments when things are going right and life is wonderful
Speaker:or they want you to think it is.
Speaker:Don't be fooled.
Speaker:It's great to see others enjoying life's moments and sharing their
Speaker:happiness, but no,
Speaker:that included with that comes disappointments,
Speaker:self doubt and things that aren't going right.
Speaker:It's like that for all of us.
Speaker:It's called being human.
Speaker:Given that my advice is to focus on the good.
Speaker:Keep your mindset on positive and spend as much of your
Speaker:time as you can there in the positive zone and when
Speaker:times are tough,
Speaker:remember where there's no rain.
Speaker:There are also no flowers.
Speaker:Believe in you.
Speaker:What you've set out to do with your life and believe
Speaker:in your brand,
Speaker:your product and service and the value it gives to the
Speaker:world. Your belief in these two things are the most important
Speaker:of all these mindsets will influence you and your future.
Speaker:I don't know if you're a proponent of the law of
Speaker:attraction like I am,
Speaker:but there are many who agree that when you focus on
Speaker:the good without understanding how and why the good gets better,
Speaker:and I have the best news of all for you here.
Speaker:I'm taking this out of a recent email I received from
Speaker:Chris Brogan.
Speaker:The best way you can reach the people you most want
Speaker:to serve is to be the one person who doesn't line
Speaker:up neatly with all the other choices.
Speaker:All those differences you've been trying to hide since age 12
Speaker:might well be your secret power waiting to be discovered.
Speaker:Isn't this freeing?
Speaker:You can change the world by being yourself.
Speaker:You don't need to act like anybody else or pretend to
Speaker:be anything other than who you are and there will be
Speaker:a portion of the world who will fall in love with
Speaker:you and be by your side to support you,
Speaker:buy your products and celebrate your success and in the end
Speaker:your ultimate achievement will be insane.
Speaker:Not that you should have or would have or could have,
Speaker:but that you did.
Speaker:So go out and show the world what you've got.
Speaker:I'll be watching and supporting you the whole way.
Speaker:My hope with this episode is that you'll bookmark it and
Speaker:come back to listen again when you need it and please
Speaker:share this with someone who you know is struggling or could
Speaker:benefit from some thought realignment.
Speaker:It happens to all of us and we should be here
Speaker:to support each other.
Speaker:Thanks again for tuning into the podcast and I can't wait
Speaker:until we're together again next week.
Speaker:Bye for now.
Speaker:This podcast is made possible thanks to the support of the
Speaker:ribbon print company.
Speaker:Create custom ribbons right in your store or craft studio.
Speaker:In seconds,
Speaker:visit the ribbon,
Speaker:print company.com
