BTM122: Your Real Estate Brand Must Create Authority with Seth Ferguson
Seth Ferguson, today\'s guest, is recognized as a real estate industry leader. With a decade of high-performance experience behind him, he has excelled in building businesses in several branches of real estate. Seth began his career in real estate on the residential brokerage side, when he got the idea to create his first product, a book!
With his first book, seth realized the power of positioning himself as a thought leader as will as the power of adding value to others while the book single handedly created more sales for Seth\'s business.
He went on to build on the idea of being an authority in the real estate space to reach the masses and to generate more revenue. Seth faced a critical moment in his life where he lost everything he owned to his former spouse but reframed his story and turned it into victory.
Today Seth is a TED talk speaker, podcaster, author and investor that continues to build his brand around real estate to get to his real estate goals that much quicker.
Key Points From This Episode:
How a Realtor can drive more sales by writing a book
The type of products and services that help your real estate business
How to raise capital through brand building
Where marketing is going in 2020 and why video is important
Seth\'s transition from single family to multifamily
What Seth did when his ex took everything, including his real estate