In this Industrial Talk interview, Doug Brown, CEO of Business Success Factors, drops major sales, marketing and branding strategies that you, the Industrial Professional, can deploy today. With over 40 years of success in sales and marketing, Doug brings the solutions to the Industrial Talk Podcast. Anyone interested in making 2019 a Success, well this is a must listen to episode! You can find out more about Doug Brown at:

LinkedIn: https://www.linkedin.com/in/dougbrown123/

Website: http://businesssuccessfactors.com/

Email:  doug@businesssuccessfactors.com

Podcast Transcript:

[00:00]                   Uh, your, your time is limited, so don't waste it living someone else's life. Alright, industrial trail blazers. That's Doug Brown. He is the CEO of business success factors. He's passionate and I mean he is passionate about increasing company and individual sales and profits. He loves helping people break through inner blocks that are holding them back. He loves hockey and of course his two daughters were going to be diving into in depth on all those factors because you know, being, I'm all about building that funnel, bringing in opportunities because it's about you, your success. Doug Brown supports that. Let's get this show on the road.

[00:43]                                    Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional, dedicated to transferring, cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots and let's

[01:01]                                    alright you industrial trailblazers. Thank you very much for joining the industrial talk podcast. I'm your humble host, Scott Mackenzie, and uh, this, this platform, this show is dedicated to you, your success, and it will do everything in its power to be able to provide content that makes you a success. Doug is no exception. Doug has a background in sales, marketing, branding strategies associated with that and I am so glad that he said yes and I, and you know, his quote is absolutely spot on. Time is limited, so don't waste it living someone else's. So let's get this show on the road because it's important that we get into the interview with Doug. Do

[01:43]                                    I do? Yeah, I'm pretty excited about this. I love the fact that we get an opportunity to be able to, uh, always look at other strategies for bringing in sales, marketing and, and, and there, there's a ton of individuals out there, but man, Doug is an absolute Rockstar and like I said, I'm so glad that he is on it and, and he will be providing some incredible content for you to be a success. But you know, our, our role here is let's get going with some tailgates tailgate talk number one. So I need your help, humbly asking for your help. You can go out to my website and in the contact section, uh, provide names. I'm looking for industrial heroes now these are individuals that have done exceptional stuff with the community, with people, I mean really a sacrifice and I really, truly in my heart of hearts want to highlight and have those interviews with industrial heroes.

[02:41]                                    So I'm looking for nominations. I'm looking for the opportunity to be able to interview these individuals because their story and their, their life needs to be highlighted. So I'm asking and I'm humbly asking that you helped me find industrial heroes because, um, I, I'll, I'll go on out there and I'll do all the stuff that I need to do to be able, but I'm looking for recommendations and so just go out to our website industrial talk.com and put that contact in there. And uh, I humbly and graciously say thank you very much for helping find these industrial heroes. Number two, okay. Out there also on the industrial talk, a pod are on dusty talk website is a pole. It's an industrial insight pole. And it is specific to you, it is designed for you and it's data that we need for 2019. What are we doing, what, what are the challenges that industry is dealing with?

[03:41]                                    It's a simple poll. It'll only take you maybe two minutes at Max, but once you are participating in it, right, you get that data so that you as a professional, as a company, we'll see what people are, are providing. It's really important. Just go out there, no obligation. Take the pole and then you get free access to the industrial academy. And that takes me into number three. Number three, okay. We have formally launched the industrial academy. I've been talking about this for the past, whatever, and it takes some time to sort of put some meat on the bones and prop up the walls and all that good stuff. But the industrial academy is out there. So if you take that poll, you get free access to the digital branding, a course that I have out there at the industrial, uh, Academy. And now what that means is that you get to see some of the stuff that I do.

[04:33]                                    And, and you know, let's put it this way, this has been an opportunity for me to grow this whole podcast, digital stuff and uh, I've made good decisions, I made bad decisions. I've had a good experience and really painful ones, but I'm here to tell you in that course, I'll give you the sort of, the baseline and the foundation of what I think you can do as an industrial person, as an industrial company to get your digital branding moving forward consistently. So just go out there, take that course, but you got to go through the poll, take that poll, and then now you get the poll information and you get that digital course. You married them together. Boom. You're a Rockstar. All fantastic. Number four, can you believe I got number four js? Okay. I am also setting up a program called industrial groundbreakers or industrial, uh, trailblazers either or haven't really settled on it.

[05:33]                                    It is an onsite program here in Louisiana, Mandeville area. And uh, it is specific to you, the professional. And we're going to be covering leadership. We're going to be covering. I'm a sales and marketing of course, because that's what I'm all about, a purpose, just a number of topics and a so please be prepared and start looking for that and got one more. One more. Number five. I can't believe you got number. Oh yeah. I'm all about food. So I'm going to eat. I'm going to be submitting my recipe. Yes, about a Turkey and Sausage Gumbo. It is that season. Turkey and Sausage Gumbo. Now I think if you never had gumbo, you need to have this Gumbo. If you've had gumbo, you need to have this Gumbo, but I'm going to be opening it up to all you industrial professionals out there and I think I want to create a little competition into recipes and food and, and highlight you as a, as a professional, but you know I'm all about food, so be prepared for that one.

[06:35]                                    That is industrial approved food. And now finally, I don't have another one for this, but I have finally I took third place, third place in this physique competition. And if you're out there on my YouTube channel, you'll see it hanging up the big old swag metal right there now. Anyway, there it is right there. Third place. You know what happened after I did all of that, I ate, I ate like, there was no tomorrow. If that food was not nailed down, if that food was, I mean it was in my mouth and I just, I mean I went to the store, I went to the cookie aisle and I sorta just sorta just scooped out as much of the cookies as possibly can for one week. Now I'm back into eating right and go work out and all that fun stuff. So anyway, it was a lot of fun.

[07:22]                                    It was a unique experience, but there it is. Third place. Okay. Now let's get on with the interview right now. This is Doug Brown. Once again, he is a busy man. He said yes and I am so thankful and run without. You know, you don't want to hear me. I think we just get right into the interview, so thank you very much once again for joining the industrial talk podcast. Here's Doug Brown, he is the CEO of business success factors. Enjoy. All right. Welcome to the industrial talk podcast. I've got an incredible gentleman on va horn right now. His name is Doug Brown and I am. You Know Doug, we've been playing tag for. I don't know, it seems like a years. No, it's been months and. And now I got you on the industrial talk podcast and you listeners out there take notes because this is going to be a barn burner. How you doing Doug?

[08:11]                                    I'm doing fantastic, Scott. Thank you very much for asking. And I missed,

[08:17]                                    you know, it's funny because you got on the horn and it was so fun because you're saying, hey man, I'm busy, I'm busy, I'm doing this and that and, and even I'm getting off. I'm getting all Jack because I'm thinking, oh my gosh man, this is exciting stuff and I'm getting excited and I really appreciate your time because I know that you're really busy.

[08:34]                                    Well, I appreciate you having me on the show and you know, we make, we make time for those things that are a priority and you were a consistent with me

[08:46]                                    and I'm a priority and I called you when we were out and about, and I said I can't make it because I'm just not putting the time. Anyway. You've been so gracious and I really appreciate it. So for the listeners out there, let's give them a little, uh, background and that piece of information. Doug, that is so unique to you and I, I, I got the idea, but go, you tell the listeners that's something unique about you.

[09:08]                                    Well, I think the unique thing really about me is really, I'm not that unique. However, I also have been working on my craft now for well over 45 years and so what I work on is I work on human dynamics and conversational sales. How do you sell and convert at a higher level with minimizing that rejection and selling human to human versus trying to sell a title? And so I think that makes me unique because I blend the combination of the human self with sales, so we unlock human potential in the sales process and sales people, companies, sales processes, sales, uh, systems or I'll put together, but they're put together with meaning that people relate to. So that's been really my unique, I think, my unique proposition on for most people anyway.

[10:03]                                    Well I got to tell you, here are the industrial talk podcast. For me personally, this has been a platform that I've constantly refer back to. How do you market, how do you brand, how do you sell, how do you improve that revenue, right? And profit and, and, and, and you just fit right in there. And I think that your story is going to be incredible to tell. Now you're out there on LinkedIn and I'm looking at your stat card out there, your professional status card and, and you've, you've been a part of the business success factor for it looks like five years plus close to six years, right? Well, how come you started that company?

[10:42]                                    I started this company actually to help salespeople sell people selling how business owners, uh, that challenge, you know, because prior to this, uh, I go into telecommunications consulting and auditing company as well still on that today, but prior to that, or even in tandem, I was fortunate enough to be able to become a president of training and sales for a man named Tony Robbins and Chet Holmes who ran a couple of business companies. So during that time,

[11:14]                                   sort of brushed over something that's very near and dear to my heart. That's Tony. Listen out there. That's Tony Robbins, you know the guy at Chet Holmes, and if you have an xm radio, you've heard Chet Holmes. Go ahead.

[11:25]                                    Yeah, we were all over that.

[11:28]                                    Like, I'm ugly. You were on Xm and it's a serious excellent, that's for sure.

[11:34]                                    3,000 leads a week on radio alone. And um, you know, I was running all of that. I was running the front end sales teams for them. I was running their trainers. The presenters was co running, coaching, helping in their ca, uh, consulting divisions. And I really got immersed in one of the things that kept coming back over and over and over to me with a business owners, you know, telling me there, their greatest pains and there, you know, their number one greatest pain is they wanted to make more sales. They wanted to make better quality sales. They want a better quality people, they want a better quality clients. They wanted to work easier, you know, many of them were, you know, like on a, on a death march within their business. So when I started doing is listening to this over and over and I said, you know, there has to be a better way to be able to train people.

[12:23]                                    Not that we weren't doing a great job at what we were doing at Chet Holmes international or business breakthroughs international, which were the two companies that I was running with them. Uh, we were doing a great job, but there was always this one thing that it came back to that the owners wanted to prematurely fire their staff, primarily the salespeople. And so I would start digging in and asking, you know, how are you tracking this, what are you basing this on? And ultimately it came down to that most of the time the company wasn't training their people are holding their people accountable when working on the human issues that were relating to sales. They were trying to just give them skills, training and skills. Training alone will increase sales. But when you combine that with what's holding up the individual, then once you release that part of it, all of a sudden sales just starts skyrocketing. And uh, and then when you put a system around them

[13:17]                                    to interrupt you, you say having employees feel comfortable with what,

[13:25]                                    uh, being in their own skin, knowing they're good enough, knowing that they're good enough to handle what the task is in front of them and allowing that to be allowing them to be themselves and be able to sell in a systematic process, but really feeling congruent with what they're doing. Not just not just, hey, I believe in what I'm selling. That's one component of it. But I believe in what I'm selling. And you know, I'm the guy who should be selling this, I'm the Gal who should be selling this and the reasons behind that are x, Y, and z. Once they understand that component of it, they actually become themselves and people buy from people, not titles. We just assigned titles, right? So the more that they can relate to humans and