Loading Episode...
Smashing the Plateau - David Shriner-Cahn EPISODE 554, 30th November 2020
How to Use Hype When You Hate Self-Promotion Featuring Michael F. Schein
00:00:00 00:26:37

How to Use Hype When You Hate Self-Promotion Featuring Michael F. Schein

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields.

We discuss:

  • What marketing is really all about [3:53]
  • The Hype man: reverse-engineering as a way to make people take an action [8:22]
  • Milk before meat [10:13]
  • Hustle, hustle, hustle [13:50]
  • If only people saw how good your product is [15:57]
  • What makes negative hype artists so good at what they do [19:55]
  • Why you need to make sure you don’t gravitate only toward people like you [23:33]

He is also the author of The Hype Handbook: 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, that will appear everywhere books are sold on January 12, 2021.

Learn more about Michael at www.microfamemedia.comwww.michaelfschein.com and TheHypeHandbook.