Artwork for podcast Bring Your Product Idea to Life
How to take and edit your own product photos (using a smartphone) - with Jade Tinkler
Episode 11617th June 2022 • Bring Your Product Idea to Life • Vicki Weinberg
00:00:00 00:31:01

Share Episode

Shownotes

Jade Tinkler is an award-winning portrait photographer, who specialises in helping women to be seen, celebrated and empowered - particularly those over the age of 40. She helps women to realise that they are photogenic, through creating beautiful portraits that they love and are proud of. 

Jade also helps female business owners and entrepreneurs to stand out from the crowd whilst looking (and feeling) confident within their brands, through appealing and inspiring brand-styled photography.  

EPISODE NOTES

**Please remember to rate and review the podcast - it really helps others to find it.**

This week my guest on the podcast is Jade Tinkler, an award winning portrait, who recently took the headshots and branding photos that you will see on my website.  

Jade joins me today to share how you can take great photos of your products using your phone and how to edit them. And she had some really great advice and made it sound so simple to take really good photos with your phone, using hardly any props, just a bit of natural light and maybe some white cardboard. Jade will explain why! I hope that after listening to this episode, you are inspired to go away and experiment with taking your own product photos yourself

Listen in to hear Jade share:

  • An introduction to herself and her business (01:44)
  • Why having good photos of your products is important (02:43)
  • The types of images you need of your products (05:03)
  • The types of photos you can take with your phone (08:37)
  • Choosing your background (09:58)
  • Useful props for taking a good photo (11:23)
  • Getting the lighting right(12:06)
  • Taking photos outside (15:45)
  • Editing your photos (16:49)
  • Her top tips for photo editing software (19:47)
  • Her number one piece of advice for taking photos (23:58)
  • Details about upcoming workshops and webinars that Jade is running (26:08)

USEFUL RESOURCES

Jade Tinkler Website

Jade Tinkler Facebook

Jade Tinkler Instagram - Branding 

Jade Tinkler Instagram - Portraits

Jade Tinkler Linked In

Snapseed

Jade Tinkler Webinar: THE 5 TOP SECRETS OF PHONE PHOTOGRAPHY FOR YOUR BUSINESS

Jade Tinkler Workshop: BOOST YOUR BUSINESS WITH DIY FLAT LAY PHOTOGRAPHY

LET’S CONNECT

Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 





Mentioned in this episode:

Join my Free Facebook group for product creators & makers

Join my Free Facebook group for product creators & makers

Get your FREE product creation checklist

Get your free product creation checklist

Transcripts

Vicki Weinberg:

Welcome to the Bring Your Product Ideas To Life podcast.

Vicki Weinberg:

Practical advice and inspiration to help you create and sell

Vicki Weinberg:

your own physical products.

Vicki Weinberg:

Here's your host Vicki Weinberg.

Vicki Weinberg:

Hi, today on the podcast I'm talking to Jade Tinkler.

Vicki Weinberg:

Jade is an award-winning portrait photographer who specializes in helping

Vicki Weinberg:

women be seen, celebrated, empowered, particularly those over the age of 40.

Vicki Weinberg:

She helps women to realize they are photogenic through creating beautiful

Vicki Weinberg:

portraits that they love and a proud of.

Vicki Weinberg:

Um, I know Jade as she actually took my new branding photographs that you have

Vicki Weinberg:

probably seen all over my website and Instagram at the end of last year so

Vicki Weinberg:

it's end of 2021 if you're not listening in real time, I invited Jade onto the

Vicki Weinberg:

podcast to talk about product photography.

Vicki Weinberg:

Um, so specifically product shots and flat lays and how to

Vicki Weinberg:

take these, how to edit them.

Vicki Weinberg:

And she had some really great advice and made it sound so simple to take

Vicki Weinberg:

really good photos yourself with your phone or camera if you have one.

Vicki Weinberg:

Using hardly any props, just a bit of natural light and maybe some white

Vicki Weinberg:

cardboard Jade will explain why.

Vicki Weinberg:

And yeah, she's made it seem really, really doable.

Vicki Weinberg:

And so I hope that after listening to this episode, you are inspired to go away and

Vicki Weinberg:

take your own product photos yourself.

Vicki Weinberg:

So without any further ado, I'm going to introduce you to Jade.

Vicki Weinberg:

So hi Jade.

Vicki Weinberg:

Thank you for being here

Jade Tinkler:

Thanks for having me.

Vicki Weinberg:

Oh, you're welcome.

Vicki Weinberg:

Thank, will say, thank, thank you, as you are here to talk to us

Vicki Weinberg:

today about product photography, which I'm really excited about.

Vicki Weinberg:

But can we start first of all, by giving an introduction to yourself, your

Vicki Weinberg:

business and what is it that you do.

Jade Tinkler:

Yeah, absolutely so hi Vicky, yeah, thank

Jade Tinkler:

you again for having me.

Jade Tinkler:

It's a pleasure to be here.

Jade Tinkler:

Um, so I'm Jade from Jade Tinkler photography.

Jade Tinkler:

I, I love helping women to realize how beautiful they actually are.

Jade Tinkler:

Um, I love helping them to feel empowered, confident and to basically

Jade Tinkler:

just feel good about themselves.

Jade Tinkler:

And to realize that it's okay to spend some time on themselves, rather than

Jade Tinkler:

always having to put everyone else first, which as women we tend to do.

Jade Tinkler:

So, and I do this through studio portrait experiences, as well as

Jade Tinkler:

brand photo shoots in which I help women in business to be seen as the

Jade Tinkler:

experts they are within their industry.

Jade Tinkler:

And as part of my brand shoots, I create images that tell the

Jade Tinkler:

story of their brand and business.

Jade Tinkler:

I photograph people, products, tools of the trade, flat lays,

Jade Tinkler:

personalized stock shots, basically whatever that business needs to

Jade Tinkler:

market itself to its target audience.

Vicki Weinberg:

Oh, thank you so much for that overview.

Vicki Weinberg:

So today we're going to talk just about product photos, which I know, is

Vicki Weinberg:

just one tiny aspect of what you do.

Vicki Weinberg:

Um, but I'd love to jump in with what's probably a really basic question, which

Vicki Weinberg:

is why is having good products, if you're, good photos of your products important?

Jade Tinkler:

So as, as we all know, first impressions count.

Jade Tinkler:

It's only takes one 10th of a second to form an opinion about a

Jade Tinkler:

website or a product or a person.

Jade Tinkler:

So often you might be selling your products initially through a second party

Jade Tinkler:

selling platforms, such as Etsy or Amazon.

Jade Tinkler:

So you want your products to look good and look like they belong there.

Jade Tinkler:

So professional looking images make the product look like it comes from a

Jade Tinkler:

reputable seller and, and that, that product is a good standard and quality.

Jade Tinkler:

Once you are selling from your own website., again, you want to be seen

Jade Tinkler:

as a professional and reputable seller ,selling products that are actually

Jade Tinkler:

worth buying and worth investing in.

Jade Tinkler:

So, you know, I'm sure we've all had the experience, at least once

Jade Tinkler:

of shopping online and seeing a pro poor quality image of something that

Jade Tinkler:

we're looking for and just skipping straight past it, because you see that

Jade Tinkler:

bad photograph of the product and you don't, you don't give it the time of day

Jade Tinkler:

because it doesn't look professional.

Vicki Weinberg:

Absolutely, and that's something, yeah, I definitely have seen

Vicki Weinberg:

this and I think it's even more obvious when you're shopping somewhere like Amazon

Vicki Weinberg:

or Etsy, because it's a, it's a direct comparison to all of those other products.

Vicki Weinberg:

So, I mean, I guess your own website is one thing, but I think it's, I don't

Vicki Weinberg:

want to say more important, but I would say probably more obvious if your photos

Vicki Weinberg:

aren't up to scratch when you put it side by side with another comparable product

Vicki Weinberg:

and then it is, you know, it's, it's gonna be obvious isn't it if the photograph

Vicki Weinberg:

isn't good quality or the resolution is really low or wherever it is.

Jade Tinkler:

Exactly.

Jade Tinkler:

Exactly.

Jade Tinkler:

And, you know, you want to be standing out for the, for the good

Jade Tinkler:

reasons and not for the bad reasons.

Jade Tinkler:

So.

Vicki Weinberg:

So let's talk a bit if it's okay about the

Vicki Weinberg:

kinds of images you might need.

Vicki Weinberg:

So let's say someone's listening and they're thinking, oh, I should

Vicki Weinberg:

probably get some product photos.

Vicki Weinberg:

Um, I'm pretty sure what you're going to say, Jade, you don't just want those

Vicki Weinberg:

standard, you know, nice shots on a plain background for your website or for

Vicki Weinberg:

your Amazon listings or wherever it is.

Vicki Weinberg:

And there are other things you might need products for.

Vicki Weinberg:

What are some of the types of products we might, type of product

Vicki Weinberg:

images we might want to think about?

Vicki Weinberg:

Sorry, I'm stumbling all over my words this afternoon.

Jade Tinkler:

That's right, so you'll need your basic product images for starters.

Jade Tinkler:

So obviously this depends on the product that you're selling, but these could

Jade Tinkler:

look like, simple images of each product on its own on a white background.

Jade Tinkler:

Then you might like to share the product in a lifestyle shot.

Jade Tinkler:

So being used as it would be used in, in the world.

Jade Tinkler:

For example, if you're selling a cushion, you could photograph

Jade Tinkler:

that on a sofa or on a bed.

Jade Tinkler:

Uh, if, uh, you know, shampoo bottle, it could be photographed

Jade Tinkler:

in a bathroom or in someone's hand.

Jade Tinkler:

So, and that just kind of, it makes the um, it makes the product look

Jade Tinkler:

more lifelike in, in everyday use.

Jade Tinkler:

So then you'll need a decent headshot for your about page on your website or

Jade Tinkler:

social media profiles, and then flat lays or personalized stock imagery,

Jade Tinkler:

are great for website banners and other filler places on your website,

Jade Tinkler:

including block headers as well as use throughout your social media platforms.

Jade Tinkler:

Now flat lays, if you don't know what a flat lay is, uh, it's, it's a widely,

Jade Tinkler:

um, talked about type of photography at the moment, but not everyone knows what

Jade Tinkler:

it means and that's absolutely fine.

Jade Tinkler:

So a flat lay is a simply, it's an image shot from above of a selection of

Jade Tinkler:

carefully chosen and arranged objects.

Jade Tinkler:

So these can be tools of the trade products or anything else

Jade Tinkler:

that links to the person's brand.

Jade Tinkler:

For example, something that's in the brand colors and flat layers

Jade Tinkler:

have never been more popular on social media than right now.

Jade Tinkler:

So the, you know, they're really popular at the moment in product

Jade Tinkler:

sales because they're eye catching creative, a great way of showcasing

Jade Tinkler:

your products in a different way.

Vicki Weinberg:

Yes, thank you Jade.

Vicki Weinberg:

I know personally, I find them really useful because when we did my brand

Vicki Weinberg:

shoot, I had some taken as you know of notepads in brands colours and I think

Vicki Weinberg:

one showing my phone and my laptop.

Vicki Weinberg:

And they're great to just put a bit of text over or use as a standalone image.

Vicki Weinberg:

You know, they're great for websites, if you haven't got, you know, you're not

Vicki Weinberg:

quite sure what photo to go on that page.

Vicki Weinberg:

I found personally that they work really well for lots of different uses.

Vicki Weinberg:

So they're definitely something worth considering.

Jade Tinkler:

Absolutely.

Jade Tinkler:

They're so versatile and you can use them again and again, and

Jade Tinkler:

again, different parts of them.

Jade Tinkler:

You can put them into Canva or other editing software and it just makes them

Jade Tinkler:

serve whatever purpose you need from them.

Vicki Weinberg:

Yeah, thank you.

Vicki Weinberg:

So let's talk a little bit more about the, about the actually taking the

Vicki Weinberg:

photos, because I think we've established there is quite a few different shot.

Vicki Weinberg:

it's ideal for you to have.

Vicki Weinberg:

So, you know, it's good to have your, your headshots and product photos.

Vicki Weinberg:

I would actually add that having the on a white background, even if you

Vicki Weinberg:

think, oh, I'm never going to use them.

Vicki Weinberg:

I would recommend to people, please do get those because some market places,

Vicki Weinberg:

Amazon is one, actually stipulate you need your products on a white background.

Vicki Weinberg:

And it can be really hard to sort of edit that in afterwards, so

Vicki Weinberg:

if you can get it on the white background do go ahead and do that.

Vicki Weinberg:

So, but there are quite a lot of photos that people need.

Vicki Weinberg:

Um, and I know that for some of us who maybe don't have a budget for

Vicki Weinberg:

a photographer right now and think, okay, can we take these ourselves?

Vicki Weinberg:

That'd be my first question today.

Vicki Weinberg:

Can we take these photos ourselves?

Jade Tinkler:

Absolutely.

Jade Tinkler:

Absolutely.

Jade Tinkler:

So despite popular, popular belief, you don't need to go out and spend a whole lot

Jade Tinkler:

of money on top of the range equipment.

Jade Tinkler:

So phones are great, at taking decent photos.

Jade Tinkler:

And, um, now that you can, that you can absolutely use those for your business.

Jade Tinkler:

I must add, there are still limitations to phone photography.

Jade Tinkler:

They'll never match the use of professional photographic equipment, but

Jade Tinkler:

depending on what you need, your images for, phones can be a great starting point.

Jade Tinkler:

You may simply find when using them as large, very large images on your

Jade Tinkler:

website, they might become a little bit more pixelated, but it's just

Jade Tinkler:

something to consider where you, what you want your images for, but

Jade Tinkler:

certainly for um, for product, uh, selling websites they'll be fine.

Vicki Weinberg:

That's really good to know.

Vicki Weinberg:

I think you're right.

Vicki Weinberg:

Nowadays, a lot of us are using our pictures online and find

Vicki Weinberg:

pictures I think are good enough.

Vicki Weinberg:

Most phones, I guess camera's are good enough quality for that aren't they?

Vicki Weinberg:

I'm not sure always about printing because I found even sometimes printing

Vicki Weinberg:

personal photos off you print a certain size and they don't look quite as sharp,

Vicki Weinberg:

but I guess if we're looking at using them on our websites or marketplaces

Vicki Weinberg:

that'll be great, so that's good.

Vicki Weinberg:

So we don't need a certain type of phone, I guess we just need

Vicki Weinberg:

one with a half decent camera.

Vicki Weinberg:

Um, what about things like backgrounds?

Vicki Weinberg:

Do we need to be buying backgrounds?

Vicki Weinberg:

Do we need special lights or anything?

Vicki Weinberg:

Um, what would you advise?

Jade Tinkler:

So when thinking about backgrounds for flat lays and

Jade Tinkler:

general product images, these can be a symbol, as simple as your tiled

Jade Tinkler:

kitchen floor, a kitchen worktop or dining table or your patio.

Jade Tinkler:

Um, it really depends on what you're photographing and

Jade Tinkler:

who your target audience is.

Jade Tinkler:

So think about what you're photographing, how you want it to appear.

Jade Tinkler:

Do you think it would look better on a dark or a light background, on

Jade Tinkler:

something rustic or more urban, zoomed in, um, in a cropped close, cropped

Jade Tinkler:

up close or taken from further away, uh, photographed as a lifestyle shot

Jade Tinkler:

or as a product listing, this would all affect what background you choose.

Jade Tinkler:

And obviously what you have available to hand, but you've got to consider all

Jade Tinkler:

the different factors before choosing a background, because it will affect

Jade Tinkler:

how your product is seen and, and how it is viewed by your audience.

Vicki Weinberg:

That makes sense.

Vicki Weinberg:

And if we arel wanting this sort of shot of our products on a white background,

Vicki Weinberg:

let's say, so do we need to actually buy something or can we use like a

Vicki Weinberg:

white bedsheets or big piece of paper.

Vicki Weinberg:

Uh, do we need any fancy photography props, I guess is what I'm trying to ask

Jade Tinkler:

so for, for general kind of products, images on a white

Jade Tinkler:

background, you can absolutely do it on white piece of paper.

Jade Tinkler:

Uh, just make sure it's big enough.

Jade Tinkler:

Um, depending on the size of your product, light cubes can be a great

Jade Tinkler:

bit of equipment to invest in.

Jade Tinkler:

They're relatively inexpensive on Amazon, depending on size, but around maybe 20

Jade Tinkler:

or 30 pounds, some come with their own lighting, which means you don't even have

Jade Tinkler:

to depend on daylight.and they're just a really useful bit of equipment to soften

Jade Tinkler:

the lights and shadows and just kind of control your imagery a little bit more.

Jade Tinkler:

But when we're talking about lighting it's worth.

Jade Tinkler:

taking a little extra time to make sure your lighting is the best you

Jade Tinkler:

can get it before taking the shot.

Jade Tinkler:

So trying to get it right afterwards, just adds to the time, adds to the time you're

Jade Tinkler:

spending on the images, um, and makes it more tricky to achieve, so natural

Jade Tinkler:

daylight, but not for some is great.

Jade Tinkler:

So next to a window is perfect.

Jade Tinkler:

And then another tip as it were, is to be, if your photograph is

Jade Tinkler:

next to a window, you'll obviously have some shadows on some side.

Jade Tinkler:

And if you want to soften those shadows, you can use a piece of white card to

Jade Tinkler:

reflect the light back into your image.

Jade Tinkler:

And it's really useful just to kind of bounce that light back in and help

Jade Tinkler:

achieve a softer more even lighting.

Vicki Weinberg:

Oh, that's a great, yeah, I'm thinking now I've seen in

Vicki Weinberg:

photography studios, where they have the white role, the like big roles,

Vicki Weinberg:

um, and position them and the big, um, I want to say umbrella, they are

Vicki Weinberg:

probably not called umbrella are they?

Vicki Weinberg:

But you know what I mean, Jade, is that what that's for?

Vicki Weinberg:

To directing the light around?

Jade Tinkler:

Yes, and reflectors can be, as, as I say, as simple

Jade Tinkler:

as a piece of white card.

Jade Tinkler:

It doesn't have to be a big flashy equipments or specific

Jade Tinkler:

photographic equipment.

Jade Tinkler:

So just something that's white, whether it's a white wall, white piece of

Jade Tinkler:

card, white sheet of paper, something just to bounce that light back.

Vicki Weinberg:

So this is reassuring, that we can get by

Vicki Weinberg:

with white card and, uh, a big window or reasonable size window.

Vicki Weinberg:

That's, that's really good to know, and it totally makes sense.

Vicki Weinberg:

not to be in full sunlight.

Vicki Weinberg:

And I guess also not when it's too gloomy.

Vicki Weinberg:

It's all going to affect how it looks.

Vicki Weinberg:

And I have got some questions about editing as well, but before we move on to

Vicki Weinberg:

that, um, what other tips do you have for taking really good photographs yourself?

Jade Tinkler:

So as I say the white card for reflector, that's,

Jade Tinkler:

that's a really useful one.

Jade Tinkler:

I'd avoid using room lights.

Jade Tinkler:

The overhead lights in any room tends to give a kind of yellow glow to them.

Jade Tinkler:

And you can't control which angle they're coming at.

Jade Tinkler:

So I would, I normally, if I'm ever photographing in natural light,

Jade Tinkler:

I would turn those lights off and just use the natural light coming

Jade Tinkler:

from a window and work with that.

Jade Tinkler:

And then as I say that the light cubes are a great piece of equipment if you

Jade Tinkler:

can find one for your product, it just kind of cuts out a lot of backgrounds,

Jade Tinkler:

um, obstacles that you might have, and also helps with the lighting as well.

Vicki Weinberg:

So what is a light cube Jade?

Jade Tinkler:

A light cube is a hollow, um, hollow cube that is

Jade Tinkler:

made up of kind of fabric sides.

Jade Tinkler:

And there's normally a velcro, um, velcro fabric to attach to the front.

Jade Tinkler:

And it basically, the light comes in from all angles.

Jade Tinkler:

You can use, you can shoot extra lights in, or some of them, I've seen some

Jade Tinkler:

recently that have got artificial lights that have hooks where you can

Jade Tinkler:

hook where you want them direct them.

Jade Tinkler:

and it just bounces all the light into the, into the middle, into the product.,

Jade Tinkler:

into sections and softens the light.

Vicki Weinberg:

Ah, so you put your product in the middle?

Jade Tinkler:

Yes that's right.

Jade Tinkler:

Sorry.

Jade Tinkler:

Yes.

Jade Tinkler:

And you shoot through a little hole in the front.

Vicki Weinberg:

Oh,I see, in my mind I was thinking it went on

Vicki Weinberg:

top, you know, like a light box.

Vicki Weinberg:

I don't know whether you've ever had one or that your kids have one.

Vicki Weinberg:

That, that was what I was thinking light box lit from beneath it.

Vicki Weinberg:

This makes much more sense.

Vicki Weinberg:

And what's about, um, when we're thinking about light, what

Vicki Weinberg:

about taking photos outside?

Vicki Weinberg:

Can that be an option?

Vicki Weinberg:

Because I think.

Vicki Weinberg:

for some of us, depending on the spaces that we have, uh, maybe there's only good

Vicki Weinberg:

light at certain time of the day, or you know how it is like light moves around,

Vicki Weinberg:

but what about going outside and doing it?

Jade Tinkler:

So again, outside is absolutely fine.

Jade Tinkler:

Overcast days are pretty good for that because it means the light

Jade Tinkler:

is softer and more, um, even, it's like spread out nicely.

Jade Tinkler:

Again, avoid full sun light, because that just causes harsh shadows and it's

Jade Tinkler:

not very, it's not very complimentary to whatever you're photographing.

Jade Tinkler:

So, so yeah, just avoiding full sunlight.

Jade Tinkler:

If it is, if it is full sunshine outside, just finding, um, photographing just

Jade Tinkler:

inside the door or finding a bit of shadow or a bit of shade somewhere

Jade Tinkler:

in the garden under a tree, perhaps would just give you that softer light.

Vicki Weinberg:

That's really useful.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

Now let's talk a little bit about editing.

Vicki Weinberg:

I guess my first question is, do we need to edit our photos?

Vicki Weinberg:

Um, I know there might not be a straight answer for that.

Vicki Weinberg:

Um, what do you think?

Jade Tinkler:

On the whole I'd say yes, just to, as we take

Jade Tinkler:

images, they don't always.

Jade Tinkler:

record on weather, on our cameras, the way that we see them in the way

Jade Tinkler:

that is seen by the, by the naked eye.

Jade Tinkler:

So, so editing would just give, give the colors a little bit of a

Jade Tinkler:

boost, and it means that you can have a bit of control over whites.

Jade Tinkler:

For example, sometimes when you're photographing in the, in the camera,

Jade Tinkler:

it will, the whites will kind of show up grey, and sometimes it just

Jade Tinkler:

needs a little bit of tweaking.

Jade Tinkler:

Now, not a lot I would avoid um, I would avoid filters, but just a few little

Jade Tinkler:

tweaks just to kind of get it, just to get it to, um, ping, to pop from the page.

Vicki Weinberg:

Yeah, that makes sense.

Vicki Weinberg:

And I guess also to make sure, as you say, that the product pictures reflect

Vicki Weinberg:

the actual product, cause I've had some experiences recently and it's

Vicki Weinberg:

clearly different, but I'll share.

Vicki Weinberg:

anyway.

Vicki Weinberg:

I've been, I'm taking photos for my website where I've been trying

Vicki Weinberg:

to resell clothes and I took some photos of a dress that's like, um,

Vicki Weinberg:

I'd say quicker, quite dark navy.

Vicki Weinberg:

But for whatever reason when I uploaded the photos, it almost looks

Vicki Weinberg:

purple and that's just not the color.

Vicki Weinberg:

So I had to take it down and then re-do it in a different light.

Vicki Weinberg:

Cause I, I don't know if it was too gloomy or whatever it was.

Vicki Weinberg:

Um, but I felt well if somebody buys it thinking it's this color.

Vicki Weinberg:

I'd feel awful because actually it wasn't a true reflection and

Vicki Weinberg:

I was actually really shocked at how different the photo was, what

Vicki Weinberg:

I was seeing right in front of me.

Vicki Weinberg:

Um, so I guess that is probably quite a good check for people actually, that does

Vicki Weinberg:

the image accurately reflect the product?

Jade Tinkler:

Absolutely.

Jade Tinkler:

And it's worth bearing in mind as well that our screens tend to be uncalibrated.

Jade Tinkler:

So, so your phone, your laptop as, as a rule or not as a rule, but, um, as

Jade Tinkler:

a, as a general kind of assumption, most people tend not to calibrate.

Jade Tinkler:

So that's just like for people that are photographers that are using,

Jade Tinkler:

um, you know, are using photo editing software for that purpose.

Jade Tinkler:

So.

Jade Tinkler:

So, yeah, images can look different.

Jade Tinkler:

They can give different colors or different tones, but, but yeah, as

Jade Tinkler:

an absolute basic, make sure what you photographed is showing a true

Jade Tinkler:

reflection on your phone of the item.

Jade Tinkler:

And then, yeah, that's as much as you can do on that front kind of

Jade Tinkler:

controlling what other people see aswell.

Jade Tinkler:

Thank you.

Vicki Weinberg:

And is there any photo editing software you'd recommend,

Vicki Weinberg:

I guess, particularly for beginners or those who don't necessarily

Vicki Weinberg:

want to spend loads of money on?

Vicki Weinberg:

Cause I know there were really fancy packages that cost a lot

Vicki Weinberg:

of money and possibly take quite a while to get your head around.

Vicki Weinberg:

Um, what would you recommend that's not super expensive and

Vicki Weinberg:

also fairly simple as well.

Jade Tinkler:

So there's a great app called Snapseed, which is free and.

Jade Tinkler:

And I've got it in my phone.

Jade Tinkler:

It gives you a great control over your images.

Jade Tinkler:

And it's really easy to use.

Jade Tinkler:

It's got a lot of functionality, but you don't need to use half of it.

Jade Tinkler:

Its there are some really, um, really basic elements that you can

Jade Tinkler:

use to help control the whites, to just give the, the brightness, a

Jade Tinkler:

little bit of a boost just to give the colors a little bit of a boost.

Jade Tinkler:

But as I said, it's definitely sticky, like clear of using any filters because

Jade Tinkler:

they can make your images look dated and they often autumn colors as well.

Jade Tinkler:

Um, and when you're editing think less is more.

Jade Tinkler:

So make sure your final photos are well-lit bright and vibrant, but

Jade Tinkler:

not vibrant to an unrealistic level.

Jade Tinkler:

Don't get sucked into using saturation to make it so bright that it is not real.

Jade Tinkler:

It doesn't look like what the product looks like.

Jade Tinkler:

Um, so then as I say, make sure your whites looked white, look white, and

Jade Tinkler:

all of these can be tweaked in snaps Snapseed, and keep the editing style

Jade Tinkler:

the same across all of your images to show consistency in your brand aswell.

Vicki Weinberg:

Oh, that's such a really great point because one of

Vicki Weinberg:

the things I loved, um, when you did my brand shoot, is that you can tell

Vicki Weinberg:

all the images work together because the colors are kind of the same in

Vicki Weinberg:

the, I don't know how to say it.

Vicki Weinberg:

Like the softness, if that's the right way of saying it, they kind of fit.

Vicki Weinberg:

Um, I guess, yeah, I guess it can be really tricky, especially with

Vicki Weinberg:

taking pictures of products, to ensure that they all look cohesive

Vicki Weinberg:

and they're part of the same set.

Jade Tinkler:

Yes.

Jade Tinkler:

Yeah, definitely.

Jade Tinkler:

And as that, it's just something to bear in mind when you're considering the

Jade Tinkler:

photography of your products is to, if you're doing it across different time

Jade Tinkler:

spans, to make a note of where you're photographing, what settings you're using,

Jade Tinkler:

how you're tweaking them, because then you can use those again in the future.

Vicki Weinberg:

That's a really, that's a really great tip Jade.

Vicki Weinberg:

So I guess you could say, okay, I took them in this room and it was this time

Vicki Weinberg:

of, you know, roughly this time of day.

Vicki Weinberg:

And I use this backdrop or this light key.

Vicki Weinberg:

That's really good advice because you're right.

Vicki Weinberg:

That by the time made you come round to needing to take more photos, if

Vicki Weinberg:

it's a couple of months, but for me, even if it was a couple of weeks

Vicki Weinberg:

down the line, chances are, I'm not going to remember what I did.

Vicki Weinberg:

And that can be really frustrating, especially if the first time,

Vicki Weinberg:

you know, you did really well.

Vicki Weinberg:

And then the second set, you're like this isn't quite the same or,

Vicki Weinberg:

yeah, that's really good advice.

Vicki Weinberg:

So yes, everyone makes sure you write down what you're doing.

Vicki Weinberg:

Okay, so I'm trying to look, what else we need to ask you, Jade, this, this,

Vicki Weinberg:

well, I say there is quite, I say there is quite a lot but actually you've

Vicki Weinberg:

made it seem really, really simple.

Vicki Weinberg:

Um, and I guess it's probably a case, like with most things of

Vicki Weinberg:

going out and giving it a go.

Jade Tinkler:

Exactly.

Jade Tinkler:

Yeah, definitely.

Jade Tinkler:

It's having, giving yourself time to play around, I think is the key here.

Jade Tinkler:

And, you know, to have a try.

Jade Tinkler:

So you've got the initial setting up time of working out your angles, your

Jade Tinkler:

compositions, your lighting, your backgrounds, you've got that time to play.

Jade Tinkler:

So then moving forwards, as you say, make a note of it.

Jade Tinkler:

So then you've got, you've kind of problem solved all the different

Jade Tinkler:

question areas, and then you've got those mapped out for the future.

Vicki Weinberg:

That's such good advice.

Vicki Weinberg:

And I guess like most things, yes, it might take a little bit more work upfront

Vicki Weinberg:

to figure all of this out, but going forward, if you know, you've got this

Vicki Weinberg:

written down every subsequent time to just get easier and easier because you

Vicki Weinberg:

just know exactly what it is you're doing.

Jade Tinkler:

Absolutely.

Jade Tinkler:

Yeah.

Vicki Weinberg:

So you've already given us lots and lots of advice,

Vicki Weinberg:

but do you have like one number, one piece of advice or one top tip

Vicki Weinberg:

that you want to sort of take away.

Jade Tinkler:

So I would say success is in the planning.

Jade Tinkler:

So think about your target audience, what style would appeal to them?

Jade Tinkler:

And this might not necessarily be what you like best, it's about them and not you.

Jade Tinkler:

So choose what will suit your products and your, you're target audience.

Jade Tinkler:

Plan your lighting.

Jade Tinkler:

So what time of day would give you the most light, get everything you

Jade Tinkler:

need ready beforehand, and then schedule a shoot time and get all

Jade Tinkler:

your photography done in one go.

Jade Tinkler:

It will save you time in the long run and, and it means that you've got a

Jade Tinkler:

whole bank of images of your products or as many products as you can do in that

Jade Tinkler:

one session that will all absolutely have the same lighting styling.

Jade Tinkler:

And then as we've already said, allow times allow time to play around

Jade Tinkler:

with the different setups angles and compositions and get it all written down

Jade Tinkler:

so that it just makes things a bit more seamless and quick as you move forward.

Vicki Weinberg:

That's brilliant advice.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

And I guess as part of that as well, I think it'd be really helpful to actually,

Vicki Weinberg:

before you do all of this, to write a list of the photos that you want.

Vicki Weinberg:

Um, because I guess there's nothing worse than, you know, taking all this time, set

Vicki Weinberg:

up, get everything done that, you know, take all the shots pack away and then

Vicki Weinberg:

think, oh, I forgot whatever image it is.

Vicki Weinberg:

So, um, my advice would also be to take some time to think about what it is

Vicki Weinberg:

that you want as well, and literally just tick them off as you go, because

Vicki Weinberg:

that would be so frustrating if you suddenly realize, oh, I forgot this one

Vicki Weinberg:

really important photo that I needed.

Vicki Weinberg:

Um, so yeah, I think planning is definitely the key here.

Jade Tinkler:

Definitely.

Vicki Weinberg:

So Jade, I know you've got lots of exciting things coming up.

Vicki Weinberg:

If anyone who's listening to this episode in real time.

Vicki Weinberg:

Anyway.

Vicki Weinberg:

So do you want to let us know some of what's going.

Jade Tinkler:

Yeah.

Jade Tinkler:

Great.

Jade Tinkler:

So I've actually got a few educational elements coming up and from the

Jade Tinkler:

educational side of my business.

Jade Tinkler:

So I've got a hands-on workshop, teaching people how to take their own flat lays

Jade Tinkler:

and stock photos for their business.

Jade Tinkler:

This is going to be in Tunbridge Wells on the 24th of June, and it will be

Jade Tinkler:

great for taking product shops for Etsy and, and finding those images that will

Jade Tinkler:

really make your business stand out.

Jade Tinkler:

So the.

Vicki Weinberg:

And is that a practical workshop?

Vicki Weinberg:

Jade.

Vicki Weinberg:

So will people be able to actually get the photos they want on the, on the day

Vicki Weinberg:

if they bring their products along?

Jade Tinkler:

Yes.

Jade Tinkler:

Wow.

Jade Tinkler:

In-person hands-on so, so anyone coming, will need to bring their phone,

Jade Tinkler:

they'll need to get the editing app downloaded to that beforehand and will

Jade Tinkler:

need to bring a selection of products.

Jade Tinkler:

There'll be backgrounds available and, and I'll kind of, I'll

Jade Tinkler:

be teaching how to do it.

Jade Tinkler:

And then it will be, hands-on, so they'll get to take their own images while I'm

Jade Tinkler:

there to help direct them, guide them, problem-solve and they'll then get to then

Jade Tinkler:

edit some of those during the workshop.

Jade Tinkler:

And obviously take, take them home, take that knowledge home

Jade Tinkler:

to be able to continue as well.

Vicki Weinberg:

That is amazing.

Vicki Weinberg:

So they're actually going to leave with, with their products.

Vicki Weinberg:

That is really good.

Jade Tinkler:

Um, so then in addition to that, I also have a free online

Jade Tinkler:

webinar coming up on the 27th of June, which is talking about the five top

Jade Tinkler:

secrets to phone photography for your.

Jade Tinkler:

So just helping people to really kind of master using their phones for their

Jade Tinkler:

business photography and as well, I've got an online course coming out soon,

Jade Tinkler:

teaching people how to take scroll stopping photos for their business and

Jade Tinkler:

how to build their brand on Instagram.

Jade Tinkler:

And that covers photographing people, products, kind of everything you need for

Jade Tinkler:

your business, and using those within your brand and your business to build your,

Jade Tinkler:

build your audience and build your brand.

Vicki Weinberg:

Oh, wow.

Vicki Weinberg:

That is a lot.

Vicki Weinberg:

What I'm going to do Jade is I'm going to link to all of these events within

Vicki Weinberg:

the show notes for this episode.

Vicki Weinberg:

So if you're listening in real time and one of these interests, you, you can

Vicki Weinberg:

go and take a look, but don't worry if you're listening to this in a month's

Vicki Weinberg:

time or it's 20, 23 or something.

Vicki Weinberg:

Um, I'm sure if you go to Jade's website, there will be something

Vicki Weinberg:

going on that will be of interest.

Vicki Weinberg:

So I'll make sure everything's linked up in the show notes

Vicki Weinberg:

so it's super easy to find.

Jade Tinkler:

Thank you very much.

Vicki Weinberg:

Oh, thank you.

Vicki Weinberg:

Thank you for everything that you shared.

Vicki Weinberg:

Um, I definitely think you've made sort of taking your own product

Vicki Weinberg:

photos being a lot more manageable.

Vicki Weinberg:

And I guess if anyone still isn't a hundred percent confident, then

Vicki Weinberg:

hopefully they can navigate to your free webinar or maybe even come along

Vicki Weinberg:

to the Tunbridge Wells session and sort of get your, you know, get your guidance

Vicki Weinberg:

in person when they're doing this.

Jade Tinkler:

Yeah, absolutely.

Jade Tinkler:

And you know, I'm here to help.

Jade Tinkler:

I really am keen to help people in business, women and business that people

Jade Tinkler:

in business to, to be more confident at taking their own photography and, and

Jade Tinkler:

kind of happy, empowered to keep their businesses building and moving forward.

Vicki Weinberg:

Well, that's brilliant.

Vicki Weinberg:

Thank you so much Jade.

Jade Tinkler:

No problem.

Jade Tinkler:

Thank you very much.

Jade Tinkler:

Thanks for listening and thank you for inviting me to do this podcast.

Vicki Weinberg:

Oh anytime.

Vicki Weinberg:

Thank you.

Vicki Weinberg:

Thank you so much for listening right to the end of this episode.

Vicki Weinberg:

Do remember that you can get the full back catalog and lots of free resources

Vicki Weinberg:

on my website, Vicki Weinberg.com.

Vicki Weinberg:

Please do remember to rate and review this episode if you've enjoyed it

Vicki Weinberg:

and also share it with a friends who you think might find it useful.