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Salon Owners Collective - Larissa Macleman EPISODE 184, 23rd June 2020
My Opinion: To Specialise or NOT to Specialise?
00:00:00 00:27:52

My Opinion: To Specialise or NOT to Specialise?

“Is it best to specialise in one area of hair or beauty… or try to appeal to a wider audience?” 

This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people.

And I know how you feel! You often feel like you don’t want to narrow down your options… because that seems counter-intuitive, right?!

But then again, you see so many other Salons & Spas out there targeting a super-specific audience, and you wonder whether you should start doing the same…

I actually have a super strong opinion on this… it’s one that I really believe in whole-heartedly. 

Tune in to this ep to hear my thoughts…



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