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Ep 148 - Simplify the Pre-Event Experience - with Adam Jones
Episode 1489th May 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:22:38

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Trade Shows can be a whirlwind of a million moving parts - and that's just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today - Adam Jones of FFAIR - is here to help us simplify!

A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutting edge event technology through his company Showplans, as Director Digital Products at Freeman and CEO of ops-tech leader, FFAIR.

We discuss:

  • How to Focus on simplifying the pre-show experience for your exhibitors
  • Creating the experience of a partnership with your event
  • How to make sure exhibitors will turn up to the show already having had a great experience
  • And so much more

Adam's Top Takeaways:

  • Put yourself through your pre-show exhibitor journey.
  • Give priority to simplifying the exhibitor pre-show processes over your own.

Get in Touch with Adam Jones!

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Trade Show University Episode Guide

Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)

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