Mike Davidson is from Parkway Automotive in Little Rock, Arkansas, been in the industry for more than 30 years and a business owner for over 18. Mike is an AMI graduate, an ASE Master Technician, he belongs and contributes to Elite Worldwide and was recognized as the Arkansas NAPA/ASE tech of the year seven years in a row. He’s been doing radio and TV over the last fifteen years talking ‘service’ in Little Rock. Mike helped start the Little Rock chapter of ASA and is currently an officer. Look for Mike’s other episode HERE.
Key Talking Points:
Biggest need in the industry- tech shortage
Marketing- what are you doing to promote a positive outlook about being in the industry?
There are people who like the criteria of what it takes to join the aftermarket
Mike has been doing apprentices since 2012
Where do we find apprentices?
Homeschool industry interested in skilled trades, students are used to working in a structured environment. Sign up with Facebook groups/attend book fairs/ad in yearbooks
Students working on their own since five years old and obeying their parents for a long time
They have been working in a structured environment
You’ve got to have a structured apprentice program so these parents get a chance to review it
A special thanks to Mike Davidson for his contribution to the aftermarket.
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