[28:04]: I was younger in age than almost everyone I was working with, but I had equal experience. At first, I was really nervous. I went to this training class, I read every inch of the manual, because I’m like, I can’t do this. You know, I’m a young guy. Most of the consultants were 50- ish, that was the average age. I’m 34 at this class.
[36:59]: I say: “Jack of all trades, master of some”…. I think that really is the best way to be a generalist. You don’t have to be a master of all, right, but being a master of some and having that breadth that you bring to the table.
[42:02]: A lot of small business try to build off the corporate model. Either they came from there, or they made the gross mistake, in my opinion, of hiring a corporate level advisor for a tiny business. And they silo things- the only way you can do something at a really grand scale. And it’s the worst thing you could do in a tiny business.
[43:31]: Can you share with us a current struggle in the business? … Our business is growing, it’s doing very nicely. But I think that it’s getting limiting because I can only do so many personal appearances. I can scale it in front of a certain amount of audiences and all that, but there is a limit to it. Now I’m starting to think as much about legacy as I’m thinking currency.
[51:11]: And here’s the fun thing. You already have the answer to all your questions. I’ll show you where it is. Based on everything you’ve told me, your background is not in marketing…You take the exact same skill set, strategies, structures, systems consistency, and you build your marketing sales machine the exact same way.