Introduction

Morten Dilling is the 4th generation working in the family company Dilling Underwear based in Denmark. Dilling Underwear was founded in 1916 and has since then reinvented its business model to adapt to modern times. Morten talks about why he joined the company in 2009. He also explains how he turned the company into an eco-friendly vertical B2C manufacturing and retail business.

About Morten Dilling

Morten Dilling is the Concept Manager of Dilling Underwear based in Denmark. Morten is the 4th generation working in the company. Before joining the family company in 2009, Morten studied Business economics at Copenhagen Business school (CBS) from 2003 – 2007, and at the same time worked for www.icgroup.net from 2003 – 2009. Morten lives in Aarhus together with his girlfriend and their daughter.