Artwork for podcast A Book with Legs
Michael Thomsen - Cage Kings
Episode 21821st August 2023 • A Book with Legs • Smead Capital Management
00:00:00 01:35:12

Share Episode


Michael Thomsen joins Cole in this episode to discuss his book, Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry. Michael’s book highlights the cast of characters who built the UFC from the ground up. The conversation covers why these executives believed in mixed martial arts despite going through a variety of hurdles, how television broadcasting and streaming deals put the UFC on the map, and the fighters who made the sport mainstream.