Dave Zohrob, Co-founder and CEO of Chartable is back with me today to talk about a new feature called Smart Promos. Smart Promos is a tool that traces listeners who hear an ad for your podcast and then download your podcast. This is the first time we’ve been able to measure the impact of podcast to podcast promotion.
Chartable helps publishers understand and grow their audience and help advertisers figure out if the ads they’re buying are actually working. We talk about how Chartable works, how they protect the privacy of listeners, and some of the cool features they offer.