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190 - How to Secure Sponsors Successfully - with Roberta Vigilance
Episode 19012th December 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:27:41

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Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors.

We Discuss:

  • Understanding event sponsorship
  • Different expectations of sponsors
  • Evaluating sponsorships
  • Measuring sponsorship outcome

Roberta's Top Takeaways:

  • Understand event sponsorship so that they will be a meeting of the minds to speed up success.
  • Write clear concise sponsorship proposal that lets sponsors quickly spot the value.

Connect with Roberta Vigilance:

Mentioned in this episode:

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