Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors.
Understanding event sponsorship
Different expectations of sponsors
Measuring sponsorship outcome
Roberta's Top Takeaways:
Understand event sponsorship so that they will be a meeting of the minds to speed up success.
Write clear concise sponsorship proposal that lets sponsors quickly spot the value.
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