Named "Top Startup Coach in the World" at the Thinkers50/Marshall Goldsmith Global Coaches Awards, Alisa Cohn has coached startup founders into world-class CEOs for twenty years. Rated the number one Global Guru of Startups in 2021, she's worked with Venmo, Etsy, DraftKings, Mack Weldon, and Tory Burch.

We discuss:

• The music in your head [02:12]
• Zero clients, zero business [04:26]
• The second day of a new coaching career [06:11]
• The perspective of your younger self against your older self [11:08]
• The journey from founder to CEO [13:00]
• How to articulate between two niches [15:27]
• Executives who don’t know what their problem is [19:11]
• Keeping your North star in mind [21:50]

Learn more about Alisa at https://www.alisacohn.com/, LinkedIn and Twitter.