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Ep 137 - Industry Trends for 2022 - with Danica Tormohlen of SISO
Episode 13721st February 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:30:01

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As show planners, organizers and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen - the Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers (SISO).

Danica began her career in the trade show industry at EXPO Magazine in 1994, where she eventually served as publisher and editor in chief. After that, she served as editor-at-large for Trade Show Executive for 10 years.

We Discuss:

  • What's happening at SISO
  • Trends in the industry
  • Danica's recent trips to PCMA, PGA Show and Winter Fancy Food Show

Key Takeaways:

  • Independent show organizers are moving forward with shows in 2022, despite Omicron.
  • Attendees who are going to shows right now are highly qualified buyers looking for new products and new vendors.
  • Small and medium-size businesses--the lifeblood of the economy--are ready to get back to face-to-face and they are growing their businesses by exhibiting at trade shows.
  • The trade show industry is already seeing growth in Q1 2022, and it's expected to be up year over year for most sectors.
  • The faster that international travel rebounds without restrictions and corporate travel and back-to-the-office strategies are implemented, the faster the trade show industry will grow.

Resources to Check Out:

  • SISO CEO Summit in March
  • SISO Summer Leadership Conference in August
  • Asia CEO Summit in October
  • If you are an independent show organizer, you will absolutely find value in becoming a SISO member.

Contact and Follow Danica:

  • Web site: www.siso.org
  • Email: danica@siso.org
  • Social: SISO on Facebook, Twitter and LinkedIn
  • Follow Danica on Twitter @danicatormohlen or LinkedIn

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Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

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