Episode 1: Allan Dib and The 1 Page Marketing Plan
Today Adrian talks to serial entrepreneur, rebellious marketer and number #1 bestselling author, Allan Dib. Allan is the founder of SuccessWise and the author of the 1-Page Marketing Plan and has revolutionised market strategy for small and medium business with a framework that can be used to map out a business’ entire marketing plan in 1 page.
Clients of TradesFormation will be all too familiar with the impact of Allan’s work, which has become a key component of our marketing course.
In this episode Allan talks all things marketing for small businesses including lead capture and lead nurture systems and how to make your business stand out in a saturated market.