In this episode, Tara breaks down why your sales strategy should NOT be focused on selling based on volume and an 'everyone can use it' philosophy. The more specific you are about who you are selling to, the more sales you will receive (even if you have a small niche size).

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Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody, it's Tara Bryan, and you are listening to the

course building secrets podcast. Whether you're a coach or a CEO,

the success of your team and clients is based on your ability

to deliver a consistent experience and guide them on the

fastest path to results. This podcast will give you practical

real life tips that you can use today to build your online

experiences that get results and create raving fans. Why? So you

can monetize your expertise and serve more people without adding

more time for team to your business. If you're looking to

uncover your million dollar framework, package it and use it

to scale, you're in the right place. Let's dive in.

Hey, everybody, welcome to the episode. In this episode, I want

to talk about your audience. Okay, so I'm going to just say

this, because this is maybe my rant for the day. But if there's

a topic that people need to hear over, and over and over and over

and over again, it is building your course for one audience,

the more you can build for one audience, the more specific you

can be around your messaging, your

ads, your sales process, and you can help that one type of person

go from where they are to where they want to be right, so you

can put them on one path that that sends them through to your,

the fastest path to to how you're getting results, right.

So really, really think about that, when you're reflecting on

who you want to serve and how to get your expertise out there is,

the more specific you can be about one avatar, the more

successful you're going to be in getting the whole process dialed

in, the more you send it out to everyone or to anyone or all of

those other, you know, like avatars, right? The less they're

less specific it is, the harder it is to sell. So so often

people are under the Miss misguidance, that if you build

something that's for everyone that it will actually allow you

to serve more people. The problem is, is that if people

can't identify with who it is you're selling to, and what the

problem is, is that that you're solving, they will not buy. And

so that's why dialing in one avatar is very important because

it helps to just direct focus. It's like a laser pointer, right

directs focus at specifically at the right person, and solves

their specific problem. Now, once you have all of that dialed

in, then you may want to go to some other audiences in the

future. And that's great. But don't start with everyone.

Because what happens is that no one buys, right. Because if it's

for everyone, it's actually for no one. And if you are like me

and you have a family,

then what happens is when you say Can somebody take care of

this, then guess who volunteers? Yep, that person called nobody,

right? And so you have to be targeted, you have to be

specific, you have to be clear in your messaging as to who it

is that you want to be into your in your program, and how you can

provide them results. So I really, this is gonna be a short

episode. But I really want to be clear about how that process

works, because that is your special sauce. It's not how much

stuff you put in. It's not, you know, the bells and whistles,

and the gamification and all of the things, all of that enhances

the experience once they're in the door, which is wonderful and

fabulous. And I talk about that all day long. But the problem

is, is that if you want to attract the right people, and

get a lot of people into your program, you have to be specific

in terms of who it is that you serve. So fight the urge to be

out there for everyone, right? All business owners, all people

who do this all people who are interested in this, fight that

urge and be laser focused and specific. Once you do that, the

game changes you get the right people who raised their hand and

so yes, that's me, I resonate with that, then you can send

them in to your path and be very specific about how you help

them. Alright, there you go. Think about that. Look at that

within your own program and verify that you are being

specific than all your marketing, all your branding,

all of your messaging should be just for that person. Right?

Imagine that they're sitting next to you at your desk and

you're too

Talking to them what do they need what are they feeling how

do you want to help them solve their problem and make it

personal to them alright there you go there is your course