Every day, McDonald's makes 40+ million Big Macs worldwide. How does the brand stay coherent in the face of a global pandemic and other enormous challenges?
In this episode:
We're joined by George Strakhov, Head of strategy EMEA for DDB, and Steve Griffiths, Chief Digital Officer for DDB Europe, both of whom work with McDonald's across 40+ markets.
The scale of the McDonald's business
DDB and McDonald's
Maximising the interaction
McDonald's and the Coronavirus crisis
Creating intergenerational connections
Innovation and brand experience