Tanner is a good friend of mine, so I asked him to be the first guest on my podcast. (This was recorded a few weeks ago). Tanner is the author of "The Appearance of Power: How Masculinity is Expressed Through Aesthetics." He helps a lot of men look more professional or appropriate through consulting and coaching. Tanner and I always start out talking about style and aesthetics and end up talking about beauty, ritual and symbolism -- and this conversation was no exception.