Anthony Ambriz, a YouTube certified Growth & Content Strategist, owner of VidStrategy, and founder of Video Creator Secrets, chats with us today on growing your email list using YouTube. He shares with us smart strategies and tactics of using email lists and YouTube to successfully build a viable business and generate better sales, some of which I've never even heard of before!
Anthony has worked with several reputable companies and individuals. His video marketing agency, VidStrategy, helps individuals and businesses build their brand by creating quality video content for platforms like YouTube, Facebook, LinkedIn, and Instagram. His Video Creator Secrets YouTube channel and community, on the other hand, is a space for anyone who wants to learn more about growing their subscribers, views, watch time, engagement and making money on YouTube.
What is covered in this episode:
Anthony’s story and what led him into the work he does in the world of YouTube today.
The reason why video marketing and production should be go hand-in-hand.
Biggest mistakes businesses make in their approach to YouTube and how to address and make it better.
Using YouTube as a tool that can lead to sales in a business.
Move subscribers off of YouTube to take action that will make a difference towards your business.
Tips on deciding what asks, offers or opt-ins to put on your videos.
The advantages of subscribers becoming part of your email list and becoming customers.
Recommendations on lead magnets and opt-in offers to include on videos.
Tips on including links on your YouTube videos.
Tactics and tips on running organic videos on the YouTube ad platform.
Successful case studies on businesses using YouTube and their email lists.
Advice for businesses who want to start using YouTube.