C.C. Chapman virtually invented the concept of content marketing with his book Content Rules (with co-author Ann Handley). Many people say “content is king.” C.C Chapman virtually invented the concept. In this episode, he talks about how he blends his personal challenges and professional missions.

Topics include…

• The importance of the “Hell Yeah!” test
• Why content is king
• Where the best creations come from
• Turning followers into customers
• Why you shouldn’t try to measure everything

C.C. Chapman is the Founder of Never Enough Days, a consulting company that focuses on marketing social causes. He is also a public speaker and author of the books Amazing Things Will Happen and Content Rules.

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