In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.
Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.
Chapters:
00:00 - Intro
00:17 - Meet Erik Tomalis and Virtuous
07:04 - Smart Nonprofits Using CRM and Automation
10:31 - Top Priorities for Adopting a New Platform
15:39 - The Responsive Maturity Model Presentation at Bridge Conference