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The Family Business Podcast - Family Business Podcast EPISODE 10, 13th March 2020
The importance of a good website
00:00:00 00:57:26

The importance of a good website

Should You Hire A Website Designer or Design Your Website Yourself? 

In this podcast episode, we’re talking about family business websites. I’m chatting to Martin and Lyndsay, a husband and wife team, who run Jammy Digital - a WordPress Web Design Agency


A website isn’t just a ‘shop window’, it is a tool that can generate leads and sales 24/7. Unfortunately, a lot of family businesses don’t realise the potential of their websites, and they’re often left abandoned or under-utilised. 


In this episode, we tell you how you can use your website to its maximum potential. We discuss...


  • When to spend money on a web designer 


Spending thousands on a website isn’t always the best option. In fact, Martin and Lyndsay recommend that you only invest in a website designer when you’re most likely to see a return on investment. In this episode, we discuss when to invest and when to build your own website. And the discussion may surprise you! 

 

  • Mistakes that family businesses make with their websites 


There are some common mistakes family businesses make with their websites, which could have an impact on sales. Family business owners have a tendency to make their websites about them and their family, which is of course, important, however, this does mean that there’s a lack of focus on the potential customer. In this episode, we discuss the common mistakes family businesses make with their websites and how to fix them. 


  • What to do if you’re on a budget with your website 


People often think they must spend thousands on a website in order to get good results, but often this is not the case. Actually, it’s the work you put into the website once it’s live that makes all the difference. So we also discuss what to do if you’re on a budget with your website and how you can still get the most out of it. 


  • When to redesign your website 


A website redesign is time-consuming and costly, so you need to be careful about how often you do it. We also discuss how often you should redesign your website, or what you can do instead to see if you can increase leads and sales through your site. 


Resources


Jammy Digital

Make Your Mark Online 

Jammy Digital Facebook Group

Website Questionnaire