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Three Out of the Box Approaches to Visibility with Emily Aborn
Episode 1097th September 2022 • This Shit Works • Julie Brown
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I see you everywhere! It’s what everyone always says to me when they see me at a networking event. But the truth is I’m not everywhere all the time, I’m not omnipresent. I have just done a REALLY good job at being visible.

The power of visibility is that it does a lot of the work for you. It consistently puts you and your brand in front of people, making them feel constantly connected to you and your message. But like anything else in our business your visibility needs to be thought about strategically. 

Listen in as I talk with Emily Aborn founder of She Built This to discuss her three out of the box approaches to visibility. 


Drink of the week: 3 C’s Cocktai

 

If you liked what you heard today, please leave a review and subscribe to the podcast. Also, please remember to share the podcast to help it reach a larger audience.


Julie Brown:

Website

Instagram

LinkedIn

Youtube


Emily Aborn

She Built This


Sponsor

Nickerson

Transcripts

Speaker:

I see you everywhere.

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It's what everyone always says to me when they see me at a networking event.

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But the truth is I'm not everywhere all the time.

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I'm not omnipresent.

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I've just done a really good job at being visible.

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Of being in front of my network on LinkedIn.

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In your podcast feed.

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On various stages, perhaps in your inbox on Instagram, et cetera, et cetera.

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The power of visibility is that it does a lot of the work for you.

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It constantly puts you in your brand.

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In front of people.

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Making them feel constantly connected to you and.

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And your message.

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But.

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Like anything else in our business.

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Our visibility needs to be thought about strategically.

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Welcome to episode 1 0 9 of this shit works.

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A podcast dedicated to all things, networking, relationship

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building and business development.

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And I am your host, Julie Brown.

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And today.

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We are joined by my friend, Emily Abe, born founder of she built this.

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To discuss three out of the box approaches.

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To visibility.

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This episode is sponsored by Nickerson.

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A full service, branding, marketing PR and communications agency with

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team members in Boston, Los Angeles.

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Miami and New York city.

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Visit them.

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At Nickerson C O s.com.

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One of my favorite.

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Parts of my business visibility strategy is my weekly newsletter.

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Yes.

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, if you're not on my newsletter list, get on it.

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Every Wednesday, my network gets a glimpse into what's happening.

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With me personally, and with my business, it could be anything from

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telling you about my hip bursitis, what a pain in the ass that was.

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What stages?

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I'm speaking on my trip to bourbon country, out of the box, networking tips.

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It's anything in everything all wrapped up into a fun little story.

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Then there's this podcast, which allows me to constantly bring you

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new information and amazing guests.

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Both of these things.

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And some former are another get shared on LinkedIn and social media constantly

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keeping me in front of my audience.

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Listeners my network on a regular basis.

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But this kind of visibility takes time and effort and I can't do it alone.

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I have people who helped me every week.

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Sometimes we need people to help us get the ideas out of our heads

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and into useful visibility tools.

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That is what my friend and guest Emily does she picks our brains and brings

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our disparate ideas to life through website copy blogs social media posts

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emails and loads of other stuff and today she's here to share some out

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of the box approaches to visibility

Julie:

Emily, welcome to the podcast.

Emily:

Thank you.

Emily:

Thank you for such a nice introduction.

Emily:

Use so many words.

Emily:

I really love.

Emily:

And we're gonna get into like, like weekly

Julie:

oh

Emily:

and regular

Julie:

Like consistent.

Julie:

Yep.

Julie:

Yeah.

Julie:

So tell us a little bit about your background and how you came to found.

Julie:

She built this.

Emily:

Okay.

Emily:

thank you for that question.

Emily:

So I actually started as a retail shop owner selling don't look

Emily:

at me like I have 10 heads.

Emily:

Everybody else did I sold organic mattresses?

Emily:

So like mattresses that don't have petrochemicals and formaldehyde and things

Emily:

like that, which most mattresses do.

Emily:

And most of your other furniture in your home as well?

Emily:

so that was like my original, entrepreneurial venture, I guess like

Emily:

my real entrepreneurial venture and.

Emily:

I was running that business, like my husband and I ran it

Emily:

together, but I was in that store every single day, all by myself.

Emily:

And I was like, this sucks.

Emily:

This is so awful.

Emily:

I just, I had no one to bounce ideas off of.

Emily:

I was , in my own head all the time, I was really lonely and bored

Emily:

because it was a mattress store.

Emily:

And not a lot of people are coming to a mattress store,

Emily:

especially during the week.

Emily:

So.

Emily:

I got some really, really good advice, which I think is so in line with

Emily:

the advice that you give people, it was basically just get out there and

Emily:

go meet people, go make friends, go make some entrepreneurial friends.

Emily:

So I took one step out that door and just never went back and, I made

Emily:

it my mission to meet every single person I could meet and do every single

Emily:

networking thing I could possibly do.

Emily:

And even host things at my shop.

Emily:

People were like, this is very random that there is a networking

Emily:

event at a mattress shop

Emily:

But I didn't care.

Emily:

I did it.

Emily:

And it was through all of that, that, I realized that there were so many

Emily:

other women entrepreneurs, even just in this area that were like, oh my gosh.

Emily:

Yeah, I want a community.

Emily:

I want other people to connect with and network with.

Emily:

And.

Emily:

I feel like I'm doing this thing alone too.

Emily:

So I created what was at the time called, chicks, that mean business.

Emily:

And now it is called she built this, and, it's really a community online and

Emily:

in person of positive like-minded women entrepreneurs that want to help each

Emily:

other succeed and get towards their goals.

Julie:

were.

Julie:

I think you'll find this funny, cuz we were mattress shopping and

Julie:

we went to the mattress store and I would get on the mattress and

Julie:

curl up, the way I would sleep.

Julie:

And my husband's like, why are you doing that?

Julie:

I was like, cuz that's the way I sleep.

Julie:

Like that's how I wanna test the mattress.

Julie:

And the sales guy was like, no one ever curls up the way they sleep.

Julie:

They just lay on it like this.

Julie:

And expect that to like, mimic how they're gonna sleep.

Julie:

He's like, you're the first person in all of my years who actually curled up with

Julie:

the pillow and was like, I think this is

Emily:

Oh, that's what you should do.

Emily:

So good job for you.

Julie:

yeah, but he was like, no one ever does that.

Julie:

I was like, cuz they're embarra.

Julie:

Like why?

Julie:

I don't know.

Emily:

They just like awkwardly.

Emily:

I mean, this is what I saw, time and time again.

Emily:

They just like awkwardly sit on it, you know, or like push

Emily:

it and they're like, yep.

Emily:

That's the one I'm like, do you push your bed or do you lay on it?

Emily:

I don't understand.

Julie:

walk up to your bed in the morning.

Julie:

Go.

Julie:

OK.

Julie:

Still good.

Emily:

Yep.

Julie:

Oh, that is hilarious.

Julie:

So did you get, did you dissolve that mattress business?

Emily:

Yeah.

Emily:

So, it's funny.

Emily:

I thought that was gonna be our long term plan.

Emily:

, and we had put a lot of money in that.

Emily:

We took out a substantial loan and we had invested a lot of time and energy and

Emily:

we had it for five years and I thought to myself that I was trapped there.

Emily:

I was like, this is what I have to do for the rest of my life.

Emily:

And one day my husband looked at me and he is like, you know, we

Emily:

can make a different decision.

Emily:

And I was like, wait, we can . So we did end up, liquidating the store

Emily:

and we actually sold the brand to someone else, which made me feel really

Emily:

good about the way that we left it.

Julie:

So this online community, how big is it?

Julie:

What does it take to be a part of it?

Julie:

How can people get involved in it?

Emily:

So it exists on Facebook a lot.

Emily:

, but we do get together, in smaller networking groups and

Emily:

things outside of that, obviously.

Emily:

so it's 1700 women and the they're all over the globe.

Emily:

It's not limited to New Hampshire.

Emily:

Although most of the events take place in New Hampshire and Massachusetts.

Emily:

And then we have other events online that people can attend virtual.

Julie:

So let's get into , the three strategies that you have.

Julie:

You say the three strategies are.

Julie:

Connection consistency and collaboration.

Julie:

So let's start with connection.

Julie:

We're talking a little bit about it now, but let's talk

Julie:

about , how you used it and how you

Emily:

Okay.

Emily:

So, when we think of visibility, at its very core, it means being seen.

Emily:

Right.

Emily:

And getting in front of people.

Emily:

And I think that's where in the mattress store, I was like,

Emily:

well, I'm doing all this, right?

Emily:

I have an SEO optimized website and I have Google ads and I have Facebook ads.

Emily:

I'm in every print magazine in New Hampshire that has my.

Emily:

Audience I'm getting seen, but I was not making that connection with people.

Emily:

I was not building those relationships, which , you are always talking about.

Emily:

And I think that's, for me, the key piece, of connection is it's a two way

Emily:

street, visibility is a two way street and relationships don't build themselves.

Emily:

So it's a, it's a concerted effort to find the people that you wanna

Emily:

build those relationships with.

Emily:

And then.

Emily:

Not just come at it like, okay, what can they do for me?

Emily:

But always coming at it from a giver's perspective or like a curiosity

Emily:

perspective to learn about the other person, I love this idea of the

Emily:

dopamine inducing questions and the dopamine inducing relationships.

Emily:

Like how often are we in relationships?

Emily:

So it's like, that person only cared about themselves and that wasn't it.

Emily:

The conversation just leaves you feeling like, Ugh, you know,

Julie:

Yeah.

Julie:

I mean, I.

Julie:

Cannot talk.

Julie:

And I obviously, cause I started this podcast.

Julie:

I can't talk enough about making connections and this

Julie:

just happened to me yesterday.

Julie:

I was giving a keynote in New Hampshire in Manchester, New Hampshire yesterday,

Julie:

and I had friends who registered for the conference and drove three

Julie:

hours to see me speak for 45 minutes and then drove three hours home.

Julie:

I can't even like, I just can't even thank them enough.

Julie:

And I met them all through networking and they're some of my best friends.

Julie:

And I think about if I hadn't put myself in positions to be in networking events,

Julie:

I never would've met those people.

Julie:

Do you have rules around where you, like when you went out on

Julie:

your, when you have a mattress.

Julie:

Store and you decided you were gonna be visible and you

Julie:

were gonna start connecting.

Julie:

Did you have rules around what events you would go to?

Julie:

Did you have parameters around those events?

Julie:

Like how did you balance your time?

Emily:

Yeah.

Emily:

So then I did not have rules around.

Emily:

I was just like, I will do everything.

Emily:

I took every coffee day.

Emily:

I went to every possible thing, I could possibly find.

Emily:

Now I'm a little more careful because for example, in my content

Emily:

writing, I really only want.

Emily:

Women entrepreneurs as my clients.

Emily:

And that's just something that I've come to learn over time and where

Emily:

I wanna focus my nicheing down.

Emily:

So that's where I'm gonna put my networking energies,

Emily:

but no, back then I would.

Emily:

Go to everything.

Emily:

And I tried a lot of things, which I also think is important.

Emily:

, you can try the chamber and you can try B and I, and you can try

Emily:

those organization or, you know, whatever organization it is for you.

Emily:

And see if that is a good, vehicle for you building those relationships

Emily:

because not everything is and you can feel, , I think you have to give it a

Emily:

little time, but you can usually feel when the thing is not right for you.

Julie:

Yeah.

Julie:

There's no.

Julie:

So here's, this is sort of like the Jack stuff.

Julie:

My question is there's no shortage of places to network.

Julie:

So try again, get, say, I don't know if this is gonna be the right room for me.

Julie:

There's this woman who wrote a networking book a number of years

Julie:

ago, and she said that people are.

Julie:

Generally in the wrong room.

Julie:

and that's why their networking fails them.

Julie:

So try to try lots of different rooms and see what room works for you.

Julie:

, and there's gonna be a number of rooms that work for you, and there's gonna

Julie:

be something that don't and that's

Emily:

And I wanna give a, like, I know this is, I'm not.

Emily:

I'm not a fan of Facebook, but Facebook groups , is really where

Emily:

I SP like, if I'm on Facebook, that's where I'm going as groups.

Emily:

And I do think that you can do some good now.

Emily:

I mean, I have met my very best friends through, she built this, which is,

Emily:

was a Facebook group at its core.

Emily:

and I think the way to do that, Is to show up in those groups as like

Emily:

the support person or as a resource, like always being like, I am here

Emily:

to be a resource and provide either information or a connection or, make

Emily:

that connection right then and there.

Emily:

So.

Julie:

Yeah.

Julie:

And in the absence of having another place that offers that framework, it's hard.

Julie:

I, I know, cause I'm not a huge fan of Facebook.

Julie:

I don't use it at all, except for the groups that I'm in

Julie:

because they're so super helpful.

Julie:

And right now there is no other.

Julie:

There's no other option for the, those big sort of groups that have

Julie:

a framework around them that you can, post and talk and all that.

Julie:

So it is what it is on that point.

Julie:

so let's talk about consistency.

Julie:

Mm-hmm

Emily:

Yeah.

Emily:

So I love how you said you send a weekly email because I am always

Emily:

talking about, frequency is less important than consistency.

Emily:

So consistency.

Emily:

If you're saying.

Emily:

Oh, my God.

Emily:

I need to post five times a week.

Emily:

That might not be the right frequency for you.

Emily:

If you can't be consistent with it.

Emily:

And I'm not just talking about posting, like it's the same for, if you do decide

Emily:

I'm gonna be part of a peer to peer group, like I'm gonna join this group

Emily:

being consistent in showing up to the things that you say are going to, I mean,

Emily:

that's how you build those relationships.

Emily:

That's how you build that.

Emily:

Like no and trust.

Emily:

, If you're doing a podcast, you know, I think we probably all know the

Emily:

podcasters, just like, well, I do one when I feel like it and you know what?

Emily:

I don't follow their feed.

Emily:

Like I'm like, well, I might see one on social media that interests me, but I'm

Emily:

not gonna keep that in my feed because.

Emily:

I want a regular podcast because that's how you, as a podcaster are

Emily:

building that trust factor with me too.

Emily:

so I think that it goes a long way.

Emily:

People come to see your name regularly in their inbox every single week.

Emily:

They see you regularly at those events every single week, every single month.

Emily:

And that is one way of building like trust with people.

Julie:

So I mentioned in the intro that I have helped, we have a mutual

Julie:

friend, Deanna and Deanna helps me.

Julie:

She's like another arm like of mine.

Julie:

I can't run this ship without her and we have a content meeting

Julie:

every month and then we meet multiple times throughout the month.

Julie:

And we talk about how many times we'll post the weekly newsletter

Julie:

that always comes out on Wednesday.

Julie:

My podcast always comes out on Wednesday.

Julie:

And then we talk about what is the good cadence of, for the other content?

Julie:

How do you suggest people determine what their frequency,

Julie:

their consistency should be?

Emily:

Some of that will probably come down to how much you are producing.

Emily:

So for example, like I'm a very loquacious individual.

Emily:

I can write, I could write two blogs a week.

Emily:

If you let me.

Emily:

And I could probably do two or three podcasts a week,

Emily:

if you let me, but I don't.

Emily:

Obviously.

Emily:

so for me, like from one podcast, from one blog, I'm able to break that down

Emily:

into so many other forms of content.

Emily:

So it's easy for me to post every single day.

Emily:

If you don't have a podcast or you don't do a Facebook

Emily:

live, or you don't do a blog.

Emily:

And you're like, literally just trying to think of one thing to say in your email.

Emily:

I think that's gonna determine a little bit how frequent you can be with.

Emily:

Yeah.

Julie:

How do you get people to be creative?

Julie:

Like you can, you are the creative, you make the content, but you can't make a con

Julie:

you can't make content out of thin air.

Julie:

They have to provide something to you.

Julie:

So how do you tease that, Adam?

Julie:

Deanna's great at it.

Julie:

Like we sit down and she's like, what happened this week?

Julie:

And I was like, let me tell you this crazy fucking story.

Julie:

And she's like, that's a newsletter.

Julie:

And I don't even think of it that way.

Julie:

And I'm like, oh my God, it's a newsletter.

Julie:

So how do you tease that out of your clients?

Emily:

things.

Emily:

I love this question.

Emily:

so two things, Deanna, brilliant with asking the question

Emily:

of what happened this week.

Emily:

Sometimes the most boring thing you did that day is the best piece of content.

Emily:

, or you can turn it into a piece of content.

Emily:

So that's one, but the other is I always say, content is a bridge, right?

Emily:

Like it's a bridge between, it's not just us blasting our

Emily:

message out into the world.

Emily:

We're trying to connect with the person on the other side.

Emily:

So we need to think about what they're thinking, what they're feeling,

Emily:

what they're searching into Google.

Emily:

And that's where I come up with a ton of ideas.

Emily:

I'll give you an example.

Emily:

I had a poly Amor.

Emily:

Uh, coach.

Emily:

And so I'm thinking to myself, well, I have a ton of questions.

Emily:

I can ask her about that.

Emily:

So I came up with about 15 questions on my own, and then I typed a

Emily:

couple of questions into Google and we had an hour and a half content

Emily:

meeting on that where she gave me answers to all of those questions.

Emily:

And that was her content.

Julie:

Mm-hmm

Emily:

If you are on someone else's podcast, I love this little tip.

Emily:

If you're on someone else's podcast, that question you just asked me, I

Emily:

now can turn that into something.

Emily:

You know, like now I can reuse that exact question.

Emily:

You just asked me into an entire email or an entire blog.

Emily:

I think creativity, we all have.

Emily:

We need to rethink how we're looking at our boring mundane lives or the thing that

Emily:

we do every single day that other people actually have a lot of questions about.

Julie:

Yeah, I think that it's look at what's happened and then pose a question.

Julie:

How does this relate to for me, it's like, how does this relate to networking?

Julie:

How does this relate to relationships?

Julie:

I remember I, I wrote a newsletter about.

Julie:

How, so my cat died 10 years ago in April 10, and I still have a

Julie:

hard time opening a tuna fish can.

Julie:

And I talked about how , when I would open the tuna can, his name was Vladimir.

Julie:

He would run down the, from wherever he was in the house.

Julie:

Like, he'd run down the stairs, he'd do that figure eight thing cats do

Julie:

between your legs and everything.

Julie:

And I wrote this thing about, I still can't open a tuna can.

Julie:

10 years later, I don't cry anymore.

Julie:

But I still think of him and that hit a nerve with people like, oh

Julie:

my God, like I still do that too.

Julie:

Like pets, aren't they?

Julie:

The best yada, yada yada.

Julie:

And then we turned it into, is it an amazing how sometimes small things

Julie:

in your day remind you of things or people, and you wonder why you don't

Julie:

have those relationships anymore.

Julie:

Is there people in your life that you.

Julie:

You think of, but somehow you, you are connected to anymore.

Julie:

So we turned this tuna fish can into reconnecting with people.

Julie:

So you think of the idea and then you think, how does it work

Julie:

into what I'm trying to teach?

Emily:

And I also think that you, you brought up something else, which a lot

Emily:

of people struggle with and that is, they say, oh, well I'm a private person.

Emily:

I don't wanna share.

Emily:

I don't wanna share my personal life or my personal stories, which I understand.

Emily:

So we always have to remember.

Emily:

We get to choose what we share and what we don't share.

Emily:

I am also a private person, but I am also in a very open book.

Emily:

So I have pieces of my life that I'm not gonna share with myself.

Emily:

I'm not one that's gonna blast my emotions all over social media, but I

Emily:

feel them very deeply, so I think that's something where everybody has to determine

Emily:

what that looks like for themselves.

Emily:

What are the things I do post about what are the things I don't want

Emily:

to post about, but privacy and personal life, tho that's how you

Emily:

build connections with people like.

Emily:

I know you have your top five lists and I absolutely love that

Emily:

because how many times do you share your top five list with people?

Emily:

You know, the top five facts about you that are not related to work.

Emily:

And somebody's like, oh, me too, you know?

Julie:

Yeah, it's I there's.

Julie:

So I call it increasing the surface area with which you can connect with people.

Julie:

So the more you share, the more ways you have, the more potential ways you have to

Julie:

find something in common with something else, a similar experience or a similar

Julie:

feeling, or a similar hobby or whatever.

Julie:

So the more you share, the more your ability to connect.

Emily:

And sometimes it's something that it makes you totally

Emily:

different from everybody else.

Emily:

And people are like, Ew, you put, I don't know, salt on watermelon,

Emily:

which I probably would do.

Julie:

I put chili, I put chili powder on watermelon.

Julie:

It's delicious.

Julie:

Yeah, I did it at a, I did it tangent.

Julie:

I did it at a cookout a couple years ago and I just cut up watermelon like slices.

Julie:

And then I sprinkled chili powder on 'em and that was like a, like

Julie:

a refreshing little appetizer.

Julie:

And.

Julie:

My girlfriend, Connie was like, oh my God, these are amazing.

Julie:

And then she tried to make 'em for her family cookout.

Julie:

The next week she thought I said, Caen pepper.

Julie:

And she put over the watermelon.

Julie:

Everybody was like,

Emily:

Love this.

Emily:

And also both of those sound disgusting to me.

Emily:

So that's a, but see, this is what I'm, this is what I'm talking about.

Emily:

Like even the stuff that makes us super weird is actually like really fun content.

Emily:

So you have to determine what that looks like for yourself,

Emily:

what privacy is, what personal is.

Emily:

But I think that the more you, you are the better.

Julie:

Yeah.

Julie:

Yeah.

Julie:

And can you help people be more them?

Emily:

I, I try to like, you know, so some people are very

Emily:

buttoned up and I'm like, okay.

Emily:

Let's use some of the ways that you like being conversational in

Emily:

your writing or in your podcast.

Emily:

That's the best way to be more you is just like, talk how you actually

Emily:

talk because if somebody hears your podcast and they're like, Wow.

Emily:

That was like, you sounded like you were giving an eloquent

Emily:

speech to the queen of England.

Emily:

Then they meet you in person you're dropping F bombs.

Emily:

They're like,

Julie:

Not this doesn't compute.

Julie:

I always try to write, like, I'm talking to a friend, like I like

Julie:

I'm writing a letter to a friend.

Julie:

Like how would I write a letter to a friend to tell him what's happening

Julie:

or tell him about this topic.

Julie:

So that's how I try to put it,

Emily:

this is not the same.

Emily:

Yeah.

Emily:

Yeah.

Emily:

Same.

Emily:

And I

Julie:

why I swear in my podcast.

Emily:

and, and if you use, you know, I think grammar is like,

Emily:

Know the rules of grammar and then break the rules of grammar.

Emily:

Right?

Emily:

So like if you use things that are local to Boston or local to New Hampshire

Emily:

or local to Maine, like it's okay to use those things in your writing as

Emily:

if, if you know what you're doing, you know, don't just misspell words,

Julie:

Yeah.

Julie:

Yeah.

Julie:

Awesome.

Julie:

So let's talk about collaborations.

Emily:

Yeah, so this is my favorite.

Emily:

So the math equation here , if we're doing more math, uh, is

Emily:

one plus one is more than one.

Emily:

So it's basically like whenever I decide to collaborate with somebody

Emily:

else, I'm creating something bigger than just I could create on my own.

Emily:

And I love collaboration because you're basically using.

Emily:

Like you've been on my podcast.

Emily:

You got to use my platform as your way of getting visible, and now I'm

Emily:

doing the same thing with yours.

Emily:

So that's collaboration and I always approach collaboration

Emily:

from a giver's mentality.

Emily:

I want your listeners to have value in what we're talking about.

Emily:

I don't just wanna come here and be like, here's everything, Emily, Emily, Emily,

Emily:

so I think that's one way you need to really think about collaboration, but

Emily:

there's so many opportunities to do it.

Emily:

If you think of all the people in your network and you think about

Emily:

what they're producing on their own.

Julie:

Mm-hmm.

Emily:

They want valuable guests on their Facebook lives and on

Emily:

their podcast and guest bloggers.

Emily:

They want people to write articles for their magazines.

Emily:

So it's like they wanna connect with you and collaborate with you.

Emily:

Um, and I also love collab.

Emily:

Like you did a great event collaboration.

Emily:

I do a lot of event collaborations.

Emily:

That is just a way to take an event that maybe you could have

Emily:

only gotten 50 butts in the seat.

Emily:

And now you get a hundred butts in the seat.

Julie:

Yeah, you, what you're referencing is I had a book signing in April that

Julie:

you attended, and it wasn't even my idea.

Julie:

One of the girls in my network, one of my top five, um, in my

Julie:

network, she was like, you know, you released your book during COVID.

Julie:

You didn't get to have a book launch.

Julie:

She didn't ha I get to have a book signing.

Julie:

We're gonna do it now.

Julie:

And I was like, Jack.

Julie:

Like it was, it's been two years, like who is gonna come?

Julie:

She's like everyone.

Julie:

And we collaborated with the people who gave us the studio.

Julie:

We collaborated with people who sponsored the food and beverages.

Julie:

We like the woman who bought a copy of the book for everybody.

Julie:

It was all collaborations and everybody felt like they got something

Julie:

out of it and it was sold out.

Emily:

And that is.

Julie:

we had no more room.

Emily:

That is the key.

Emily:

Everybody feels like they get something out of it.

Julie:

Because we're talking so much about connecting and networking, I, I just

Julie:

feel like we have to talk about how many mutual people we know and how absolutely

Julie:

crazy is is, and like, try to draw our line between how everybody met and.

Julie:

And I like you met me well and met is we've only met once in person,

Julie:

but I'm gonna use net because we've talked so many times you met me

Julie:

because Deanna was on my podcast.

Julie:

Correct?

Julie:

Or did

Emily:

I actu I actually think because I was gonna be recording

Emily:

a podcast with Terry Pacio.

Emily:

I binge listened to every podcast.

Emily:

Tra I'm obsessed with Terry . So I like listened to every podcast she was on.

Emily:

I already knew Deanna though.

Emily:

So then I saw Deanna on your podcast, Kate Donovan, Kate Hanley.

Emily:

Um, there's more, but yeah.

Emily:

Yeah.

Julie:

Um, I'm trying to think of all the people we know.

Julie:

So, so Terry was on my podcast.

Julie:

Deanna was on my podcast.

Julie:

Kate Han.

Julie:

How do you know Kate Hanley through Terry?

Emily:

Through Terry through the Gateless writing world.

Julie:

Oh, so you're part of Gateless as well.

Emily:

yeah, yeah, yeah.

Julie:

So, you know, Suzanne Kingsbury as well.

Emily:

Yeah.

Julie:

Oh my, okay.

Julie:

So I didn't know.

Julie:

You knew Kingsbury.

Emily:

I mean, we don't, we haven't had like a conversation yet, but I want her,

Emily:

I want her on my podcast too, so yeah.

Julie:

Oh, you know, Tena shears

Emily:

I know Tena sheers Tena was on my podcast.

Emily:

I heard of Tena through a friend of mine named Jody.

Emily:

So

Julie:

and you know, Nicole Saunders, who did the Enneagram.

Emily:

I know Nicole Saunders to the engram who I met on clubhouse,

Julie:

Oh my

Emily:

when that was like a thing.

Emily:

I

Julie:

Oh, I know.

Julie:

Is clubhouse not a thing anymore.

Julie:

I keep wondering if it's not a thing anymore.

Emily:

don't think it's a thing.

Julie:

So this just goes to show that.

Julie:

A number of the people we mentioned, I have never met in person.

Julie:

I work with Deanna every, oh, like every week.

Julie:

I've never met her in person.

Julie:

You and I have only met once.

Julie:

I never met Nicole in person.

Julie:

I met Terri Terry and our friends.

Julie:

So I've known Terry forever.

Julie:

Um, Kate Donovan, I haven't met in person.

Julie:

There's so many.

Julie:

And so UN some, some people are thinking to themselves right now.

Julie:

Can I really build a community online?

Julie:

Cuz I really have strong relationships online.

Julie:

And the truth is the answer is resoundingly.

Julie:

Yes.

Emily:

In fact.

Emily:

When I did before the world shut down in 2020, I was on the road three days

Emily:

a week, probably like meeting people.

Emily:

And I don't think that my, my relationship building was as impactful then, because

Emily:

I didn't have the time and attention.

Emily:

I was always just like, next thing.

Emily:

Next thing.

Emily:

Next thing, next thing.

Emily:

And now I have.

Emily:

Time to follow up with people and to have longer conversations with people.

Emily:

And so, I don't know.

Emily:

I mean, 2020 for people that like to stay home was amazing.

Emily:

and I was like, what was I doing all of that time?

Julie:

So I have an interesting question.

Julie:

I think it's gonna be lead up to our last question.

Julie:

I wanna know.

Julie:

I know because I do it, but I wanna know if you can explain how creating compelling

Julie:

content is going to help our listeners.

Julie:

Attract better, more ideal clients?

Emily:

So when your clients are laying awake and they're like, something is

Emily:

frustrating them something's on their mind bothering them, and then you are able

Emily:

to present them with here's the solution to what is keeping you up at night?

Julie:

Mm,

Emily:

That is.

Emily:

That is doing them a service, basically being visible is like,

Emily:

if you're not visible, it's like you have this little gift.

Emily:

Right.

Emily:

And you're hiding it away.

Emily:

And everyone's like, wait a minute.

Emily:

You've had this gift the entire time and you haven't been sharing it with me.

Emily:

So getting yourself visible and creating the content that addresses those concerns

Emily:

and those problems, it's basically like you being like, here you go.

Julie:

So think about what keeps your clients up at night, think about

Julie:

what they're struggling with and then try to create content around

Julie:

that and your expertise that answers the questions that may be helpful to

Julie:

them, which leads you, them to you.

Julie:

So tell the people how they could get involved with she built this online.

Julie:

Is there a process to be approved?

Julie:

How can they become a part of.

Emily:

Yeah.

Emily:

She built, this is just, she built this.org and, we have two tiers.

Emily:

So there's like a free dip, your toes in tier., and that's

Emily:

just access to the community.

Emily:

And then there's an extra visibility tier, which is a VIP

Emily:

membership, and it's super easy.

Emily:

I don't have an approval process.

Emily:

You can just join as a member and you get a lot of you get workshops and VI

Emily:

like extra visibility member spotlight.

Emily:

Opportunities to do Facebook lives and podcast episodes and

Emily:

blogs and things like that.

Emily:

So it really is a tool.

Emily:

And I've seen a little chocolate company that was like just making

Emily:

chocolates in her home, like explode.

Emily:

So lot, lots and lots of stores like that.

Julie:

Well, thank you so much for being here.

Julie:

This was so fun.

Julie:

I'm so glad we did this.

Julie:

I was on your podcast so long ago and I've just been waiting

Julie:

for you to come on this one.

Julie:

So I'm so glad we got to do it.

Julie:

Oh, you're

Emily:

for having me and, and never hesitate to reach out with questions.

Emily:

So,

Julie:

Okay.

Julie:

All right.

Julie:

I will.

Julie:

. Thanks.

Julie:

Connections, consistency and collaboration.

Julie:

Those are Emily's three out of the box approaches to visibility.

Julie:

Our connections and our relationships do so much for us.

Julie:

They offer friendship.

Julie:

Comradery help introduce us to other people, refer business,

Julie:

or simply spread the word about.

Julie:

What we're doing.

Julie:

Emily.

Julie:

And I have so many mutual connections and these connections

Julie:

strengthen the relationship that Emily and I have with each other.

Julie:

It weaves a tighter web.

Julie:

Consistency consistency requires a long-term commitment.

Julie:

Meaning if we want to do things or provide things to our network,

Julie:

audience or clients, that means we are in it for the long haul.

Julie:

What would this podcast be?

Julie:

If sometimes I failed you.

Julie:

If some weeks I didn't release a new episode.

Julie:

If you checked your feed and I had checked out on you.

Julie:

Being consistent means we hold up our end of the bargain and the

Julie:

promises that we make to each other.

Julie:

And collaborations.

Julie:

Every other week, I bring you a collaboration in this place

Julie:

where experts take the time to share their knowledge with you.

Julie:

These collaborations make this podcast better and stronger.

Julie:

When you look at your business or your job, where are the

Julie:

areas that you can apply?

Julie:

These three CS?

Julie:

Are you making new connections?

Julie:

Are you consistent in what you're doing for your clients or your relationships?

Julie:

And are you thinking about ways that you could collaborate with others to increase?

Julie:

Not just your visibility, but the visibility of others as well?

Julie:

We touched on another sea in the discussion.

Julie:

Probably one of my favorites.

Julie:

Content.

Julie:

Which parts of you and your life and story, are you sharing with your

Julie:

network to increase your visibility?

Julie:

You don't need your own newsletter or podcast to start sharing.

Julie:

If you've got a LinkedIn profile, you already have a platform to start sharing.

Julie:

I encourage you to ask yourself that question, what happened this week?

Julie:

And then how does that relate to the problems I help my clients solve?

Julie:

That's your prompt to start writing, to start storytelling and to start sharing.

Julie:

Okay.

Julie:

Onto.

Julie:

The drink of the week where I continue.

Julie:

To be amazed at how there is a cocktail for every topic in this podcast.

Julie:

If Emily gave us her three CS to visibility, I'm giving you the

Julie:

three CS cocktail from difference.

Julie:

Why is it called that?

Julie:

I have no fucking clue.

Julie:

Just kidding.

Julie:

I actually know, but let me give you, um, what you're going to need.

Julie:

First two ounces of Ketel, one vodka, three fourths of an ounce of dark cream

Julie:

to cocoa liquor and one and a third ounce of sweetened cranberry juice.

Julie:

Shake all ingredients with ice and strain into a chilled martini glass.

Julie:

Okay.

Julie:

So the name this cocktail was created in 2001 by Sam deferred,

Julie:

when it was originally called the chocolate covered cranberry martini.

Julie:

So that's where they get the three CS from today.

Julie:

All right.

Julie:

Before I send you off, I wanted to let you know how you can

Julie:

get added to my email list.

Julie:

Cause I mentioned it in that beginning of the podcast, you

Julie:

simply go to Julie Brown, bd.com.

Julie:

You scroll down to the end of the page and you put your name and email

Julie:

in where it says, sign up for updates and that'll get you on the list.

Julie:

And then you'll start getting that fun, funky newsletter every Wednesday.

Julie:

All right friends.

Julie:

That's it for this week if you haven't had a time to review the podcast on itunes

Julie:

i'm still on my 100 review challenge so please take a moment to put in a

Julie:

quick review about why you love this podcast And keep coming back i appreciate

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