In this episode, David Targonski, a nonprofit development expert, shares his insights on the power of direct mail in fundraising. He emphasizes that direct mail is not dead and can still be an effective tool for nonprofits to raise funds. He discusses the advantages of direct mail over email, highlighting the tactile nature of mail and the higher likelihood of response. Dave also provides tips on how to make direct mail stand out, such as using different envelope sizes and colors. He emphasizes the importance of storytelling and personalization in direct mail campaigns. Additionally, he discusses the role of direct mail in identifying major gift prospects and the importance of stewardship in building donor relationships.

Takeaways

• Direct mail is still a powerful tool for fundraising and can be more effective than email in certain situations.
• Using different envelope sizes, colors, and personalization can make direct mail stand out and increase response rates.
• Storytelling and personalization are key components of successful direct mail campaigns.
• Direct mail can be used to identify major gift prospects and build donor relationships.
• Stewardship is crucial in maintaining and growing donor support.

Chapters

01:04 The power of direct mail in fundraising

14:16 The role of storytelling in direct mail

29:30 Using direct mail to identify major gift prospects

35:19 Tips and techniques for making direct mail stand out

39:36 The importance of stewardship in direct mail fundraising

Guest Bio

David Targonski, Director of Development at St. Michael the Archangel Parish and School, has worked in nonprofit development for more than 24 years serving in various roles and responsibilities from Annual Giving to Planned Giving to Direct marketing. He has raised more than $100 million in his career.

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