Revolution is a Mercedes-Benz and smart Specialist.
Matt Purcelle, the owner of Revolution, has more than 20 years working exclusively with Mercedes-Benz vehicles. His passion for the Mercedes-Benz brand began at a young age while riding around in his grandmother’s 1972 280SE 4.5, which he still owns and keeps in showroom condition.
He got his start working on Mercedes-Benz when he took, what was supposed to be a summer job, at a local Mercedes specialty repair shop after his junior year at Georgia Tech. That job was so much fun he didn’t return to school in the fall. He is now an ASE certified Master Technician with additional certifications in Advanced Engine Performance and Light Duty Diesel Vehicles.
What little free time he gets is spent cooking with his wife and three children and trying to become a better tennis player.
|Number of locations:||1|
|Total square feet of all facilities:||7,500|
|Years in industry:||22|
|Years business ownership:||18|
|Number of technicians:||4|
|Number of service advisers:||2|
|Number of lifts:||9|
|Number of bays:||9|
|Days open:||Mon – Fri|
|Annual estimated volume:||$2M|
|Effective labor rate:||$100|
|Average repair order (ARO):||$650|
|Average car count:||56/Week|
|YTD gross profit percent:||45%|
|YTD net profit percent:||15%|
|Technician training hours per year:||8|
|Service adviser training hours per year:||8|
|CEO Trianing hours per year:||Many|
|ASE:||Master, L1 and Light Diesel|
|Shop management system (SMS):||Winworks Autoshop|
|Digital Vehicle Inspection:||AutoVitals|
|Biggest challenges:||Technician Shortage|
|Mission Statement:||Treat all of our customers as you would treat your mother.|
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