The Facebook ad campaign targeting tip in this episode, can be used to get the lowest possible cost when advertising to smaller audiences.

1. For smaller audiences choose impressions as your campaign type in the Facebook Ad Manager.

2. Then run impression ads instead of conversion ads to these audiences.

3. By doing so your daily impressions and reach would benefit enormously.

4. Thus giving you the lowest possible cost to reach your smaller target audiences.

5. Beware that this approach works for smaller audiences and not larger ones.

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