With more than 38 years of experience as a Technician, Service Advisor, Service Manager, General Manager, Automotive Business Owner and now as one of the Premier Automotive Business Coach & Training specialists, Ray brings a unique skill set to the table.  Automotive Coaching and Training (ACT) Group is built around supporting automotive business owners facing struggles in today’s business climate.

Ray’s strength is in training automotive owners and managers on internal procedures, work flow, people management and today’s relevant issues.

His unique training style provides management assistance through a program of personalized, in-shop and phone support attention.  Ray claims to be ‘The Professional’s Professional’ because of his dedication in helping each business achieve positive change and professionalism.

This episode is packed with insights from Ray. Among the subject and topics covered:

Why business culture ranks right up there in creating a great place to work and for creating a positive force for engaging customers.

You can’t use a size 12 boot to demand respect anymore.

Owners must find a safe-zone to talk to their employees.

The importance and value of exit interviews.

ACT website here.

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This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com