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Behind the Scenes of a Coaching Call - Meet Your People Where They Are
Episode 27518th October 2022 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, Tara gives you a look behind the scenes with one of her coaching clients who is putting together their course structure. She will give the key to knowing HOW to structure the flow of your program.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



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Transcripts

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Hello, everyone, welcome to the course building secrets podcast,

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I am so happy that you're here. One of the things I want to do

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today was just actually do an over the shoulder sort of client

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coaching conversation that I was going to record. So I was just

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going to record something for a client that well, why not, I'm

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going to go ahead and record it here. And so you all can benefit

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from it. Because this is a what I'm going to coach on today is

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just a really common problem that most people have, as

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they're trying to package their expertise, get it out there and

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help their people. And there are so many parts and pieces of what

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goes into starting an online business, an online course

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business, online program, business, whatever you want to

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call it, whatever you are trying to package and put online, there

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are lots of steps and lots of parts and pieces. But here's the

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the most important piece is thinking about how you can show

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up for your people and what they need and when they need it. So

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as I'm working with my clients, one of the things that we do is

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we help them package their expertise, put it on a platform,

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determine what they're going to be teaching how they're going to

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go through and help their people. When does mentoring and

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coaching come in? When does content come in? When does their

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framework come in all those kinds of things. And as you can

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imagine, you know, you're the main goal of somebody who's kind

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of getting into this game, it's just to get their sort of

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expertise out of their head and find the right people that they

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want to serve and find that core problem that those people need

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them to help them solve, right, like that's foundationally. The

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first steps here is is doing that. But what starts to happen,

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as you get more and more through this process is things get a

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little jumbled, right. Like there's a lot of things you want

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to talk about, there's a lot of kind of messaging that needs to

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happen to kind of, you need to put on your marketing hat, you

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need to put on your sales hat, you need to put on your, your,

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your course creator, program creator hat, you have to put on

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your teacher hat. And you also have to put on your guide hat.

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And that's what I want to talk about today. Because ultimately,

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at the end of the day, what you're doing in creating an

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online business is helping somebody to solve their problem,

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right, you're offering a service, a product, something

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that helps somebody with whatever it is they're searching

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for, right a problem, a solution to something, maybe it's a tool,

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maybe it's a widget, maybe it's something that they need to move

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to the next level of their business of their life of their

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whatever, whatever you whatever you can come up with, right?

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Everybody has a different topic. But the one thing that's in

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common is as you start thinking about what you want to teach all

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the material, all the content, think about your PowerPoint

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decks, you think about all the things that you want to create

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workbooks, all the things, what tends to happen is you get

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overwhelmed with all of the minutia, and you lose sight of

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the big picture. Alright, so the conversation that I was

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recording today for one of my clients was specifically about

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how to structure the cadence of their program. So it's a 10 week

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program. And so when you look at what that looks like, every

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week, there are certain activities that they're going

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to, they're going to show up and, and use to serve their,

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their customers. Right? So count some content, right? So they're

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gonna teach something, give somebody a framework, teach

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something, give them an activity that they can go and do, right,

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because as we know, like, knowledge without application

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isn't actually going to do anything for your people, right?

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It's not going to put them in a place of actually meeting that

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need, or solving that problem. We need to get them moving. So

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that's your goal is how do you get them to apply what you're

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teaching. And each week, you're going to have kind of a discrete

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set of activities that you're doing to help them for some

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people, they just have content, and they want to put it out

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there and they don't want to interact live with their people.

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Other people and and this is the case with this client I'm

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working with is that they want to do sort of a hybrid approach.

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They want to have some content that's, that's either pre

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recorded, or you know that they can leverage a curriculum that's

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already been built, and they want to show up for their

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people. So they can help them along the way.

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And then they have guest speakers and they have other

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material and they have assessments and they have guides

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and they have all these things that they want to give to their

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people. Which is amazing, right? So great to provide that level

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of personal touch, and value and give them all the things that

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they need to be success. Whoa. And and so as they're sort of

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putting together this structure, it's looking at like, what? What

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makes up a week? For you as a course creator? And what makes

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up the week for your learners? The people who are you're going

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to be teaching? And you need to look at realistically, right?

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Like, realistically, how much time do you have in your week?

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Realistically, how much time does your person have to devote

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to what you're trying to teach? And then you look at it, and the

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reality is, it's a lot less time than you probably have material

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for. And so the way we get over that hurdle, is to think about

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like, what's the main point that you want to teach them? And what

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do they need to be able to do to apply it to move on, that's as

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deep as you get, that's as much as you give them at that time.

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And, and from there, then you can help them take the right

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steps to move forward. So when you're kind of creating the

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structure of your program, it's looking at that. Now, all of

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that's good. I think there's a clear picture with that. What I

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wanted to stress is that what we need to constantly keep in mind,

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what we constantly need to come back to is, what is the

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experience for the learner? Is it simple? Is it something that

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they can take and apply? Is it meeting them where they are,

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because here's the reality as an expert. If you look at

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something, we call it the, the the curse of the expert, right?

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It's really sort of this. This scale, where as an expert,

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you're like at a level 10, right, you know, all the things,

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you're well versed, you've gotten through it yourself, you

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have all the tips and tricks, you know everything about it,

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right, you've taken a deep dive, you're super excited about it,

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you're to level 10. The reality is, is your learner, the person

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that you are helping is probably at a tour or a three. And so

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what we do and we tend to do is want to give them all of it to

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have them become a level 10, when they really just need to

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get in the game, they just need to become a level two or three.

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And then over time, we can ascend them to that higher level

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of experience and expertise. So when you're creating the

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structure, when you're creating what it is you want to teach,

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it's really important to remember that they're going on a

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journey, right? Like you're at the end of the journey, because

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you're an expert, they're going through the journey. And so they

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only need what they need, at the level they need it at that

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particular moment in time. So let me give you a tactical

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example. So if if you are teaching somebody how to go from

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being burnt out into a, in a particular role, to helping them

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sort of thrive in a new career, one of the things that's really

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important is, is taking them on that journey, right meeting them

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where they are, when they're burnt out. Typically, that means

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they don't have a choice. They're feeling stuck there,

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they're maybe upset, and they just don't have the desire

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anymore to keep moving forward. Right. So if you've offered them

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a new solution, and they've taken you up on that solution,

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so they've purchased your program, where you're teaching

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them how to move into a new career, they already have hope

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they are already on the path of not feeling burnt out anymore,

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because they have hope they have something else to focus on.

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Their energy can move from where it is right now, which is stuck

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and burnt out and unhappy to having hope. And having the

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ability to see that there could be an alternative option. So

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they're already on the journey of of sort of solving their

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burnout problem, right. So if you spend hours and weeks on

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teaching them how to get out of burnout, that may not be what

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they actually need at that moment. The next thing that they

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may need after feeling that they have hope and there's a

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different direction for them is not continue hearing about how,

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what happens when you're burnt out. But it may be that first

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step to healing. Right. So

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what's that first step to healing? Once you have hope once

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you are moving forward, it's gaining confidence that you have

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the skills to move in a different direction that you

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have what it takes, that there's a light at the end of the

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tunnel, that there are ways that you can sort of reverse engineer

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the life you want Want, that is the opposite of what it feels

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like to be burnt out, right? So they're on a journey with you.

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And so instead of like the tendency to try and teach them

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all the things, or give them everything in the world, right

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at one time, is not going to serve your people. And it's

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probably going to frustrate you, because you're not, they're not

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actually, you know, maybe healing at the pace you want

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them to heal, because you're giving them too many things.

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Right? So where on the path are they? And what do they need at

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that particular time? So what's that? What's that one thing that

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they need to keep going on that journey? So my, my message to

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this particular client is how do you meet people where they are,

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and, and balance that against what you want to teach. Because

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you know, you've gone through this process, you know, what

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they need, in order to keep moving forward. Because you went

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through this process, you've took a deep dive down into all

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of the things, which is awesome, and you'll be able to help them.

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Sometimes along the journey, you need to let people explore and

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ask for the help and ask for solutions, when they're ready

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for that, right. So if if mindset is is something that

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you're teaching, right mindset, or some soft skill kind of

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things, sometimes people are ready for them at different

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paces, sometimes, or people are ready for them, as they're sort

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of struggling through something else more tactical that they're

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trying to achieve. That's when it becomes meaningful. That's

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when when you show up as a coach and help them through that

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process, that it becomes meaningful for them. So when you

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just teach it as a concept, people say yep, yep, that makes

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sense. Yep. That's, yep. I should, I should incorporate

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that. But at that point, it's an actual, like, conceptual

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conversation, right? They're like, yep, that makes sense. I

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can incorporate that. Great. But it's much more powerful when you

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can coach them when they're going through the experience,

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because you can help them identify, oh, this is what

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you're struggling with. And this is how we solve that. And here's

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a framework or some skills to help you work through that

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process that is much more meaningful, because it's

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attached to emotion, it's attached to the moment of need,

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versus being a conceptual activity. So as you're going

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through and determining when you want to add in mindset, belief,

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identity shifts, all those kinds of things that sort of go around

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building skills, it's really important to think about when

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they need them on the journey, versus when you want to teach

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them. So again, you know, for those of you who are listening

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in, you know, you may or may not be in this situation, but think

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about your course, or think about the course you want to

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create. And remember that there is two sides to the coin. The

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first one is what you want to teach. The second one is what

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your people need when they need it in their journey. And you

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have to mesh the two together. That is the difference between a

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course that people do not finish and they're like, yeah, it was

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fine. I got a couple of tips, and one that people not only

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finish, but they actually thrive, they actually get to

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their goal that you're promising. And those are the

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people that continue to stay, because you've met them when

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where they are, you've given them the tools when they're in

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the middle of kind of dealing with it. And then they're able

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to, you know, overcome those hurdles, overcome those, those

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kind of kind of false beliefs that we all trip against, and

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continue moving forward down the path. So this, my friends, is

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one of the biggest,

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biggest things that will change the whole trajectory of your

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online business is paying attention to the moment of need

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paying attention to when somebody needs something, not

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when you want to teach it. Alright, there you go. That is

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my corresponding tip for today. Hopefully this serves you and

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serves my client as they continue to think through like

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what is the timing of teaching what they want to teach how to

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you sprinkle in really high value activities that will help

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their customers achieve their goals, right, coming in and

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offering coaching at a time when people are struggling is the

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time to offer coaching. Coaching without any sort of action is

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not meaningful, right just gives them more information and

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doesn't help them apply, how they're moving forward. So

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hopefully this serves you if you are coaching if you're doing a

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I've read program, this is an essential piece is showing up at

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the right time when people are struggling and just add that

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into your structure, add it in when it makes sense to how

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they're they're working through the material that you're

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teaching. And if you forget, think about the last time you

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tried to learn something, when was it that you're stuck? How

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did that happen? And then what happened? Did you have somebody

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there who could? Who could guide you through that time that you

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were stuck and keep you going on the path? Or did it derail you?

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Or worse? Did it totally take you off track where you just

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kind of sat in and spun? Right? A good coach gets you through

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that, that place and and helps you helps you continue on the

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path. Alright, there you go. Enjoy.

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